6 Proven Ways To
Monetize Your Podcast
With Amanda Mock
Here’s what you want:
1. Sponsorship
2. Digital Items – online programs, premiums, etc.
3. Live Events
4. Merchandise
5. Patreon /Crowdfunding
6. Indirectly Through Platforming
Here’s what you need to understand:
Podcasting is part of the entertainment
industry.
It doesn’t matter what kind of podcast
you run.
Podcasting is like any other form of
media consumption when it comes to
making money.
• Movies
• Performance Theater
• Music/Musicians
• Video Game Industry
• Magazines and online Publications
• Radio
How Making Money From Media Works
• Put money, time, and skill into the project upfront just to create the media.
• Put money, time, and skill into the marketing to get attention.
• Change the media and the marketing along the way to make it better.
• Build in additional monetization as you go along.
• Profit.
How to monetize a podcast:
1. Sponsorship
2. Digital Items – online programs, premiums, etc.
3. Live Events
4. Merchandise
5. Patreon /Crowdfunding
6. Indirectly Through Platforming
Sponsorship
Types of Sponsorship
• Media Sponsors – Sponsor paying for a specific type of advertisement through
media. (example: Ad on podcast, ad on webpage, or ad at live event)
• In-Kind Sponsors – Sponsors that donate goods or services rather than money.
(example: free web hosting in exchange for an advertisement or free use of event
space in exchange for featuring the location)
•Signature Sponsors – Sponsors who pay an amount for leveraged exposure.
(Example: X amount is paid and they get a free booth at the event, a chance to
present and more, then Y amount only gets a booth).
Digital Items – online
programs, premiums,
etc.
Examples of Digital Products
• Informational Courses / Products
• Digital Versions of Books
• Access to Exclusive Groups
• Music / Audio Files
• Services Sold Online
Live Events
Types of Live Events
• Live Recordings
• Conventions / Specialty Events
• Meet Ups
• Book Tours
Merchandise
Types of Merchandise
• T-Shirts
• Mouse Pads
• Pins
• Posters
• Mugs
• Phone Cases
• Plushies / Pillows
• Vinyl
• Anything that makes sense
Crowdfunding / Patreon
Crowdfunding / Patreon – A New Kind of Sponsorship
• Movies
• Performance Theater
• Music/Musicians
• Video Game Industry
• Magazines and online Publications
• Radio
Indirectly Through
Platforming
What Platforming Does
• Contributes to a long form game.
• Indirectly informs people who you are and what you are about.
• Leverages your time for more exposure.
• It creates new opportunities and helps build new relationships.