Christmasworld 2015 takes a highly decorative turn, with metallic
tones continuing to dominate as key colours. An innovative springinspired trend also sweeps across numerous brands, with white
flowers, tabletop styling with painted bulbs, and Easter animals
taking over the winter ornaments.
Nova Nature
Christmasworld is the leading Christmas trade
show, taking place annually in the German city
of Frankfurt.
This year's show hosts 924 exhibitors from 42
countries – an increase from 2014, which saw 917
exhibitors from 39 countries attending. Ticket
holder numbers topped 85,000.
Peha Magic
Hoff Interieur
Next show date: January 29 - February 2 2016
www.christmasworld.messefrankfurt.com
Key Trends: Christmas in spring, handcrafted,
house shapes, stag details, angel wings, birdsof-paradise, modern nativity
Key Items: Advent calendars and flat trees
Colours: Luxury dark, yellow gold, vintage
pastels and blanched copper
Print & Pattern: Photographic prints with a
Nordic style
Peha Magic
Trend Forum
Trend Forum - Ice Hotel
Goodwill M+G
Exner
Gehlmann
Shishi
Trend Forum - Ice Hotel
Trend Forum
An innovative direction presented by numerous brands for Christmas 2015. A sense of nature and new life typically
associated with the spring season inspires fresh Christmas decor and holiday styling. Within the Ice Hotel installation
at the Trend Forum, an abundance of white flowers and frosty, hand-glazed bulbs show how surfaces and trees can
be styled to evoke this look. Animals including fawns and rabbits inspire tree decorations and illustrative tabletop
textiles, as seen at Shishi and Gehlmann. Flowers inspire decorations, including bloom-shaped tree decorations
and illustrated baubles.
Trend Forum
Peha Magic
Trend Forum
Peha Magic
Rader
Gehlmann
Edelman
There is a vibrant handcrafted look driving Christmas decorations and gifts for 2015, as forecast in our Winter
Holiday Design Capsule. Wool and felt pieces wrap around and embellish simple wreaths and candle holders. At the
Trend Forum, a similar look works as a styling technique, with textile pieces woven around the structure of an alternative
tree. This look can be replicated by both consumers in their own homes and visual merchandisers looking for
contemporary yet personal-feeling tree designs. Other handcrafted products include tableware which appears handpainted and clear baubles filled with wood chippings.
Peha Magic
Peha Magic
Kersten
Rader
Koopman International
Exner
Dr. J. Volkmar Stober
House-shaped decor is emerging as a growing direction, and has reached the Christmas market with a range of products
including candle holders and cushions with gabled house silhouettes. From naive, printed illustrations on cushions as seen
at Dr J Volkmar Stöber, to the scale-sized decorative mantelpiece lights as seen at Peha Magic, the house trend is highly
visible as a strong direction for 2015. White is the key background colour, while bold colour and graphics bring extra
personality to products, including the candle holders seen at Koopman International.
Gasper
Hoff Interieur
Exner
Edelman
Designimdorf
Gehlmann
Long Island Living
The stag has been a key character for Christmas products for a few years, and was previously highlighted at
Christmasworld 2014. For 2015, brands focus in on details of the stag, in particular the antlers, as design inspiration.
Gehlmann and Gasper’s horned decorations add an interesting mountain-lodge accent to tabletop surfaces. Edelman and
Long Island Living also use antlers as inspiration, creating tree decorations, napkin holders and candelabra in luxurious
silver tones. Designimdorf takes the trend in a more contemporary and playful direction with simplified stag heads on
metal food sticks.
Rader
Scheulen
​Angel Wings
​Key Trend
Design Home Group
Deetjen & Meyer
Scheulen
EuroSand
In copper, silver and tarnished gold shades and with tactile surface design, angel wings are an impactful seasonal
decoration for Christmas 2015. Whether suspended from the ceiling, secured to the wall or designed with a fine metal
stand as seen at Euro Sand, Deetjen & Meyer and Scheulen, the wings have a highly decorative appeal. Miniature angel
wings, as seen at Räder and Design Home Group, are elegant tree decorations or delicate tabletop centrepieces.
Scheulen presents an alternative to a Christmas tree, with a garland of lights wrapped around the winged structure.
AM Design
Dijk Natural Collection
Briefing Home Collections
AM Design
Shishi
Trend Forum
Birds-of-paradise are seen across brands at the fair. They stand out as the 'new animal' for Christmas 2015, taking the
baton from the owl and fox, key animals at Christmasworld 2013 and 2014. Colour and texture are vital to this tropics-inwinter trend, with fluffy feathers and glitter in bold tones adorning the birds. Clips or wire fastenings feature on the bottoms
of birds in order to secure and allow them to be perched. For a stylish nod to the trend, gift bags are filled with brightly
coloured feathers, replacing traditional tissue paper in a luxurious and unexpected way. For further tropical inspiration see
our Print & Pattern report from Heimtextil 2015.
Gehlmann
Trend Forum
Rader
Designimdorf
Trend Forum
The traditional story of Christmas is translated into contemporary decorations for the home, from miniature matryoshka
dolls to simplified white-and-gold ceramic figurines displayed on a simple wooden stable. The concrete block by Räder,
with the silhouette of the nativity scene inscribed in the hard surface, is a timeless decoration. The tea light holder
at Designimdorf uses shadows in an intriguing way, so that when candles are lit, the scene becomes visible.
Drescher
Reinhold Decorates
Gehlmann
Reinhold Decorates
Edelman
Inventive alternative advent calendars remain key for Christmas, as consumers continue to enjoy crafting and
personalised products. These examples from across the fair are decorations in their own right, with interesting designs to
hang on walls. The tree-shaped calendars seen at Gehlmann and Drescher can be used as an alternative to a Christmas
tree in smaller spaces. Removable paper envelopes integrated into the designs, as seen at Reinhold Decorates and
Edelmann, can be updated each year, giving brands the opportunity to sell new elements to consumers.
Rader
Bettin
Dijk Natural Collection
Goodwill M+G
Dijk Natural Collection
Alternative Christmas trees have become increasingly directional, as innovative design drives consumer spending habits.
For 2015, trees are flattened and hung from the ceiling, secured onto walls or stood on flat surfaces. There is a variety of
flat tree designs across brands, from the highly contemporary wire tree seen at Räder to decorative gold trees that play
on traditional shapes, as seen as at Goodwill and Bettin. The Dijk Natural Collection products have a DIY feel,
using typography to animate the structure.
Edelman
Sirius
AM Design
Sirius
The key Christmas lighting trend at Christmasworld 2015 sees brands styling fine LED garlands in modern bell-jar vessels
and glass boxes. This emerging trend uses strings of golden or silver fairy lights for a subtle but eye-catching display.
Vessels can be placed in collections on windowsills or mantelpieces to enhance the stylish look. At Edelman, fairy lights
wrap around silver twigs, creating a frosty, festive look that consumers can replicate in their own homes.
AM Design
Trend Forum
Festitaly
AM Design
Koopman International
Shishi
Drescher
We reported on Black and… as a key colour trend at Christmasworld 2014, and for 2015 designers embrace a more
luxurious direction, with black paired with warm metallics. On baubles, glitter flecks and messages in a calligraphy style
are classic in copper and gold against the matte surface. Other decorations are plain black, including long taper candles
by AM Design and a deciduous Christmas tree seen at Festitaly. For candle holders, the inside of votives can be a warm
metallic or glitter finish and the outsides deep black as seen at Shishi.
Koopman International
Shishi
Hoff Interieur
Trend Forum
Rader
Casablanca
Gold in a rich yellow tone drives designs across brands at Christmasworld 2015 as previously forecast, giving a bold,
luxurious look. Decorative bowls, as seen at Hoff Interieur, present an uneven, fluid surface, and blown-glass baubles with
gold streaks inside give the impression of molten gold having been poured into the vessels. On Holiday cards and table
runners, patterns in gold on red or white backgrounds enhance the festive feel. At Shishi a whole collection of rich gold
decorations is displayed in simple glass boxes, making for eye-catching and luxurious visual merchandising.
Koopman International
Goodwill M+G
Gebr. Steinhart
Koopman International
Drescher
Goodwill M+G
Design Home Group
Nostalgic pastel tones remain a key colour trend across Christmasworld exhibitors. Products including tree decorations
and candles have a glittery or shiny finish, reminiscent of hyper-synthetic pastel-coloured products from the 1950s. Faux
trees as seen at Koopman International and Goodwill enhance the artificial nature by using candyfloss pink or pastel blue
tones, integrating twinkling lights into the branches for a fully kitsch look. Candles, as seen at Steinhart, and artificial
flowers as seen at Design Home Group, present tactile, frosted and sheen surfaces.
Kersten
Reinhold Decorates
Nova Nature
Drescher
Edelman
Koopman International
We previously reported on the importance of copper as a design colour choice and highlighted it as a key colour at
Christmasworld 2014. For 2015, copper is updated with a bleached-out tone that is subtler and lighter. Vases seen
at Nova Nature and candle holders at Reinhold use a glossy, silver copper hue. The colour is translated onto baubles by
Drescher, with a matte finish for a modern look. Bejewelled decorative products at Edelman and Kersten and
arabesque patterned gift boxes in blanched copper embrace a highly ornate look.
Trend Forum
Koopman International
Hoff Interieur
Gilde
Edelman
Design Home Group
Scheulen
Photographic style is the key print and pattern direction at Christmasworld 2015, as forecast in our 10 Key Print &
Pattern Trends for 2015. From cushions to alternative fabric Christmas trees, a variety of products will bring
photographic elements into homes for the 2015 winter holidays. At numerous brands, pictures of animals are the focal
point of the designs, such as the penguin cushion seen at Edelman and reindeer wall hanging from Hoff
Interieur. Besides animals, another direction of the photoreal print trend is wood, as seen on products at Koopman
International and at the Trend Forum.
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