Foundations
of
Strategy
Second
Edition
Robert M. Grant &
Judith Jordan
WILEY
Contents
Preface to 2nd edition
Prefoce to Ist edition
Online teaching and learning resources
Case list
The concept of strategy
ix
x
xi
xii
1
The role of strategy in success
Abrief historyof strategy
Strategy today
Strategie management of not-for-profit organizations
The approach taken in this book
6
8
11
25
27
Industry analysis
39
From environmental analysis to industry analysis
The determinants of industry profit: Demand and competition
Analysing industry attractiveness
Applying industry analysis to forecasting industry profitability
Using industry analysis to develop strategy
Defining an industry
Reviewing the five forces of competition framework
Segmentation analysis
Dealing with dynamic competition
From industry attractiveness to competitive advantage: Identifying
key success factors
42
45
47
57
60
62
64
66
68
Resources and capabilities
81
The role of resources and capabilities in strategy formulation
Identifying the organization's resources and capabilities
Appraising resources and capabilities
Developing strategy implications
68
87
89
100
106
S9
n
O
0 j
g :
The nature and sources of competitive advantage
119
How competitive advantage emerges and is sustained
Types of competitive advantage: Cost and differentiation
Porter's generic Strategie; and being 'stuck in the middle'
123
131
140
Industry evolution and Strategie change
151
The industry lifecycle
Managing organizational adaptation and Strategie change
Managing Strategie change
157
167
170
Technology-based industries and the management
of Innovation
193
Competitive advantage in technology-intensive industries
Strategies to exploit Innovation: How and when to enter
Competing for Standards
Implementing technology strategies: Creating the conditions
for Innovation
198
204
210
Corporate strategy
233
The scope of the firm
Key concepts for analysing firm scope
Diversification
Vertical Integration
Managing the corporate portfolio
238
239
241
249
258
Global strategies and the multinational Corporation
271
The implications of international competition for industry analysis
Analysing competitive advantage in an international context
The international location of produetion
How should firms enter foreign markets?
Multinational strategies: Global Integration vs. national differentiation
Strategy and Organization within the multinational Corporation
277
280
285
288
292
297
Realizing strategy
309
From strategy to execution
Organizational design:The fundamental of organizing
Organizational design: Choosing the right strueture
Organizational culture
313
318
325
332
215
Currenttrends in Strategie management
The new environment of business
New directions in Strategie thinking
Redesigning organizations
The changing role ofmanagers
Glossary
Index