KC2 B2B Marketing Toolkit
Photographer Centric Messaging, Adding Storefronts
Version 2
Ads & Email Copy
KC2 Elevator Pitch
KODAK PROFESSIONAL Keepsakes Collections & Creations Software/KC2 is
the streamlined digital + print solution that powers everything from editing to
ordering, e-commerce to fulfillment. It’s the seamless, start-to-finish, sales to
fulfillment solution that provides a free online storefront platform for
photographers to customize with their brand to help boost sales.
KC2 Sales Pitch
Consumers are faced with many choices when it comes to capturing once-inlifetime events. Today’s millennial generation is entrenched in the “here now,
send now” mindset, and may not have an understanding of the need to create
more lasting images to preserve for a lifetime. Therefore, some consumers may
opt to go without a professional photographer for their important events. But
herein lies a great opportunity for photographers and labs offering the right
business model.
KODAK PROFESSIONAL Keepsakes Collections and Creations Software/KC2
focuses on a “collections” sales strategy, combining the versatility of digital files
with the beauty and longevity of printed products.
Research shows that consumers want, and need, print and digital products.
When they have both, they’re able to –
●
Shoot to share photos with friends and family
●
Print to relive and preserve these special memories for a lifetime
Why “Share. Relive. Preserve.”?
Share. People love to share their treasured moments with family and friends
immediately. That’s why digital images are so popular and the perfect, easiest
way to share.
Relive. Consumers want to relive their memories and enjoy the story of their
special occasion – today, tomorrow, forever.
Preserve. Everyone needs to preserve and safeguard treasured moments, so
generations to come can enjoy them, too.
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To deliver what today’s consumers want, photographers have to offer a
customized mix of digital and printed products, beautifully integrated. And that’s
where the “collections” approach of KC2 provides the ideal solution to share,
relive, and preserve their great memories.
Preserve “Concept” Further Explained
Preserve Your Important Memories for Generations to Come
While technology changes at light speed today, the photographic print has stood
the test of time. You can hold it, you can see it, and it has the potential to last a
lifetime (or longer). Digital files are great for sharing, but hard drives fail, clouds
drift off, and phones get dropped. And that’s why preserving through a truly
lasting technology becomes increasingly important.
Headlines
Share. Relive. Preserve.
One seamless, start-to-finish, sales to fulfillment solution
Sell more digital + traditional products – more easily
Protect and preserve important memories for generations to come
Satisfy the share, relive, preserve photo needs of ALL of your clients
The ideal digital + printed products ordering and selling solution for you
Subheads
Offer customized, digital + print collections to close more sales
Maximize revenue and increase customer satisfaction
Grow your business through referrals and new sales channels
Establish lasting relationships with your clients
Become your clients’ trusted photographic advisor
Sell from your own customized, branded online storefront
Sample Body Copy
KC2: Simplicity. Freedom. Innovation.
● Simplicity: digital and print products brought together in one “collections”
sales strategy
● Freedom: control your own pricing from your own customized product
catalog
● Innovation: serve your clients’ needs completely by bringing together the
versatility of digital files with the beauty and longevity of printed products
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KODAK PROFESSIONAL Keepsakes Collections & Creations Software/KC2
offers an effective way for photographers to boost sales by giving consumers a
comprehensive digital + printed products package that satisfies all their needs –
to share, relive and preserve photos from their once-in-lifetime events. KC2 is the
one seamless, start-to-finish, sales-to-fulfillment solution.
New Revenues
Grow your revenues with an expanded product catalog. Offer KC2’s “collections”
approach to educate your clients about the value of, and need for, both digital
and printed products together.
Creativity and Opportunity
The freedom to create collections as unique as both you and your clients. With
KC2’s simple, direct ordering process, it’s a snap to move from a
recommendation to a committed order.
Affordability
KC2 Software is provided at no cost to you. There are no upfront or subscription
costs for KC2 Software, or hidden fees to build or maintain your own branded
e-commerce storefront. You set the prices and pay a fee only when you make a
sale – minimizing your financial risk, and maximizing your cash flow. Because
fees are based on your sales success, your Pro Lab team works harder to
ensure your sales success.
Post-Sales Concepts
KC2: one seamless, start-to-finish, sales-to-fulfillment solution
Along with marketing support and web hosting, KC2 streamlines the post-shoot
workflow in valuable ways, providing easy access to your Pro Lab’s catalog, and
completely integrating with the sales and ordering processes of your lab’s
production workflow.
● It’s a complete fulfillment solution with shorter cycle times, featuring
WYSIWYG ordering accuracy to prevent errors.
● No need to translate how an order was sold to how an order will look once
it has been produced. KC2 means fewer hassles and greater productivity.
Elevate your expertise
● Make it easier for clients to understand the endless choices within
collections – your digital + printed product packages
● Reinforce your role as their trusted photo expert and advisor
Enhance your profit potential
● Boost sales by giving clients a collection that satisfies all their needs
● Enable easier cross-selling and up-serving to your clients
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● Bring together digital and print photographic products to attract more
clients and appeal to more types of consumers
It’s that simple!
● Maximize revenue and customer satisfaction
● Establish strong, long-term relationships with your clients
● Grow your business through referrals and new sales channels
KC2 Storefront-Centric Concepts
Headlines
Your online storefront simplifies selling
Storefronts = Simple Sales.
Your branded storefront lets everyone order easily online
Subheads
No need for developing your own e-commerce solution. Your own branded
storefront is here with KC2 and ready to help you sell!
Sample Body Copy
Benefit from your own customized, branded online storefront, beautifully
integrating both digital and printed products. No need to hire a web designer or
pay development and hosting fees.
Your clients, their friends and relatives, and event attendees can all go to your
personalized KC2 storefront to place orders. You’ve now greatly expanded your
reach and sales potential with ease. It’s the ideal way to successfully monetize
digital demand, too.
KC2 Collections-Centric Concepts
Elevator Pitch
KC2, designed with “collection” sales in mind. A “collection” brings together the
versatility of digital files with the beauty and longevity of printed products to let
clients easily share, relive, and preserve their once-in-a-lifetime moments that
you’ve captured for them.
Headlines
Promote digital + printed products with the power of KC2’s “collections” sales
strategy.
KC2 collections. Open more possibilities to close more sales.
The KC2 collections approach gives your customers exactly what they want and
need
KC2 and the collections sales strategy – offering the perfect product mix
KC2 collections: personalized online selling
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KC2 collections: digital + print perfected and personalized
KC2 collections: virtual sales… personalized
KC2 collections: make recommendations and offer advice, personally and
virtually
Subheads
Sell more and deliver exactly what today’s consumers want
Focus on answering clients’ needs through this integrated approach
The easy way to create and sell digital + printed product combinations, beautifully
Everything clients want and need in one perfect package
Recommend the perfect combinations of digital + print
Suggest ideas. Customize packages. Personalize sales.
Make suggestions. Offer advice. Personally, virtually.
With KC2, you can offer clients recommendations on how to best commemorate
their occasion, giving them a personalized shopping experience. We call this the
“collections” sales strategy, where you can make suggestions and offer advice as
if you were right there with your clients. You’ll earn more money and sell more
products because KC2’s “collections” approach brings print and digital together in
powerful, practical ways while totally fulfilling client wishes.
Sample Body Copy
The “collections” strategy from KC2 benefits everyone:
● Provides digital and printed products so clients can easily share, relive
and preserve treasured memories
● Helps guide clients through the purchase process, as you show
them how to best safeguard their important memories for generations to
come
● Offers purchase assistance by listing “top sellers” and making additional
suggestions based upon their selections
● Make suggestions and offer advice as if you were right there with your
clients
● Easily and more effectively promote, sell, and profit by addressing the
needs of today’s consumers
With KC2, a “collection” is a themed mix of digital and printed products, such as
DVDs, digital files, prints, albums/books, photo gifts, and other keepsakes –
brought together to commemorate life’s treasured moments.
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A successful KC2 collections sales strategy allows clients to share, relive, and
preserve their treasured memories. To be successful, the “collections” approach
should fulfill all three of these needs.
The appeal of the collections approach powered by KC2 is backed by extensive
consumer research. And it’s a great way to leverage your experience and provide
purchase advice to help consumers properly preserve life’s treasured moments.
This collections concept is an ideal conversation starter with prospects to help
them think beyond simply sharing images, but rather demonstrate how they can
both share and safeguard their great memories now, and for generations to
come.
© 2016 Kodak Alaris Inc.
The Kodak and Kodak Professional trademarks and Kodak trade dress are used
by Kodak Alaris Inc. under license from Eastman Kodak Company.
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