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Wednesday July 18, 2012
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• State Participation
• Credit Union Agreement Status
• Program Updates
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Enhanced GM Program
Sprint Business, Employee and Member Programs
Dell Back-to-School Program
TurboTax “Coming Soon”
GSTV Overview
Online Ad Campaign Update
Tracking Report Reminder
2012 LSC Communication Schedule
Percent of IIA Participating
Credit Unions
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Michigan
GM PTD Sales as a Percent of
Participating Membership
4.34%
92% Arkansas
Delaware
73% Vermont
2.65%
Nebraska
72% Louisiana
1.71%
Idaho
68% Alaska
1.67%
Hawaii
66% Texas
1.39%
Percent of Sprint Participating Credit Unions Added Year to
Credit Unions
Date 2012
4
Michigan
73% Louisiana
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Hawaii
59% Ohio
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Florida
51% Kentucky
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Delaware
46% Illinois
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Arizona
44% Florida
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• Over 3,700 supporting credit unions
• Nearly one half million members have saved over $360M and generated
over $5.3B in new auto loans
Credithave
Unions
• Over 1.3M members
saved over $205M with Sprint
Program Support Continues to Grow!
Q1 2012 Growth
12/11
6/12
Increase
Auto
2,617
2,651
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Sprint
1,560
1,705
145
Member Rewards
2,547
2,608
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TurboTax (2011 TY)
955
1,060
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What This Means for Credit Unions
Total Auto Sales #
$ ($28K/auto)
CU Loans #,
$ ($25K/Loan)
Member Savings ($750/auto)
489,334
$13,701,352,000
267,077
$6,676,925,000
$367,000,500
Check on the status of your credit unions with the League Reports at:
http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html
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Credit Union
Monroe County Community CU
Florida Credit Union
1st Advantage Federal Credit Union
Operating Engineers Local Union #3 FCU
City County Credit Union
San Diego Metropolitan Credit Union
The Tennessee Credit Union
Afena Federal Credit Union
Lafayette Federal Credit Union
66 Federal Credit Union
271 enrolled credit unions
covering 5.9M members
Banner Impressions measure
Performance
Lafayette, Monroe and Afena
executed above the fold
placement on Home Page and
Loan Page
61% of enrolled CUs not promoting (doesn’t
include July enrollments)
Members
32419
49486
56633
76640
45831
15825
23706
7337
13902
57355
State
MI
FL
VA
CA
FL
CA
TN
IN
MD
OK
Impressions
3845113
621019
562598
529126
398650
333450
317326
188263
182184
163016
GM Premium Top 10 States
60
50
Promoting
Number of CUs
40
Impressions
93
No Impressions
152
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Grand Total
245
10
30
CUs
0
MI
6
TX
PA
NY
TN
LA
CA
NE
IL
CT
FL
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• All credit union members remain eligible for
Preferred Pricing – No enrollment deadline
• All signed up credit unions automatically enrolled at
the Standard Level – Approx 2,200
• League marketing materials updated in Partner
Center
• Escalations of concerns need to be directed to your
NBCs or [email protected]
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Credit Unions need to enroll now at the Premium Level!
• GM Employee Pricing for eligible credit union
employees that own a non-GM make vehicle
• Free custom marketing materials, including
statement inserts and custom size banners, are
available to help your credit union optimize program
results and increase auto loans
• Subvented-rate loans are not compatible with the
Credit Union Member Discount from GM, driving
loans back to the credit union
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Action Requested
Leagues should utilize new materials to enroll or upgrade their CUs
http://www.lovemycreditunion.org/GM-Program-League-Resources-794.html
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To support member business services, Sprint has dedicated 90 stores Business 360
Consultation Centers. These locations continue to work with consumers and have the
additional benefit of a business focus. At these locations, each person has been
trained to understand the needs of small businesses and the unique solutions Sprint
has to offer them. Whether it is mobile data, application development, field service
management or machine to machine communication, these locations are well
prepared to work with CUs and small business members to solve mobility needs.
A letter was sent on June 25th to approximately 1,600 CU locations that
fell within a 5 mile radius of these 90 Business 360 Consultation
Centers along with a brochure outlining Sprints’ Small Business
Solutions. These brochures are being offered to specific credit unions
FREE of charge for distribution to business members (mailing, lobby,
special events, etc…).
To order, all the CU needs to do is email the quantity they would like and a shipping
address to: [email protected].
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Current Sprint Credit Union Business Members referring other businesses will earn a
prepaid Visa Debit Card valued up to $750! This promotion includes all the other
discounts and benefits of the Business Member program. Leagues are included in this
promotion.
When:
What:
Runs now through December 31, 2012
Current Sprint Credit Union Business Members referring other
businesses will earn a prepaid Visa Debit Card valued up to $750!
• Minimum 5 new Sprint line activations for $250
• Maximum of 75 new Sprint lines for $750
Details at: http://www.lovemycreditunion.org/Sprint-Business-Referral-Program-809.html
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Sprint is offering the following promotions to credit unions and their
members in addition to the 10% Credit Union Member Discount and waived
activation fee*
Employee/Member Referral Promotion
CU members & CU employees on Sprint can refer other credit union members &
employees to Sprint and each earn a $50 Visa Prepaid Card
Port-in (Switch To Sprint) Promotion
Credit Union members who transfer from another provider earn a $50 service credit
per line when they transfer their number to Sprint
*Verification
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of CU membership is required.
For the first time Sprint has developed a dedicated referral program for credit unions
and their members. This promotion is available over 1.1 million participating
employees and members.
Referring employees & members must be current Sprint customers with a credit
union discount. This referral promotion is stackable with the Port-In Promotion.
When: Runs now through December 31, 2012
What: Refer credit union members or credit union coworkers to Sprint and
if they sign up, both will receive a $50 Visa Prepaid Card. Earn up to $250
when five new accounts are referred. (Maximum: five accounts)
How: Current Sprint customers with a credit union discount can start
referring today using: www.sprint.com/promo/iL1951RR
For promotion details visit: www.LoveMyCreditUnion.org/Sprint
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This marks the return of our very successful 2011 promotion and is stackable with the
Employee/Member Referral Promotion.
When: Runs now through December 31, 2012
What: For a limited time, credit union members who Switch To Sprint from a
competitive provider receive a $50 service credit for each newly activated
line of service.
How: Visit www.LoveMyCreditUnion.org/Sprint for details on the 10%
discount* on select monthly services plans & waived activation fee.
Upon activation: members visit www.sprint.com/promo/iL29171PC within
72 hours of port-in activation to request your service credit
* Application of discount requires 2-year contract extension on existing plans. Verification of
membership is required at time of activation/upgrade Discount not available on secondary lines
for Family and Business Share plans. iPhone is eligible for this promotion.
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• Certified letters were sent to the 33 remaining CUs that had not completed an
addendum. Each league was given a copy of the letter(s) that went to their
respective CUs. The letter stated:
– That the CUs needed to respond by May 25, 2012 and
– That non-responding CUs would be removed from the Sprint program
• Of the 33 CUs
– 18 responded/13 did not respond
– 2 asked to be removed from the program
• What does this mean to CUs and leagues (for those CUs that did not respond
or withdrew)
– CUs marketing incentive will not be distributed in the next Contract Year
(2012-2013), respectively impacting the league’s year-end incentive
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• Deep discounts available through September 30th
– 12-15 PC packages for students
– Lowest price plus $200 gift card or Xbox 360
– Additional discounts from Dell Advantage
• Students, parents of students, teachers, faculty and school employees are
all eligible
• Need your help to build awareness about the program and generate credit
union marketing support (e-mail messages, newsletters, add to Member
Discounts web pages)
• Marketing collateral available in the Partner Center
Encourage Your CUs to Get Started Now: 90% of Back-toSchool Purchases Occur Before Sept 1!
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Credit Unions + TurboTax = A Winning Combination
Credit Union Members Won a Total of $19,000 with the TurboTax “This Way To $15K” Sweepstakes
Based on the success of last season’s “This Way To $15K” Sweepstakes, Intuit and CU Solutions Group will be offering
a TurboTax Sweepstakes again for tax year 2012. Participation details coming soon!
Sweepstakes Promoter Performance
Credit unions participating at the Promoter level
outperformed those that did not participate in the
sweepstakes in both web visits and member usage.
Prize
Amount
Credit Union with Winning Member
Grand Prize
$15,000
Northeast Credit Union
120
First Prize
$500
Pentagon Federal Credit Union
100
First Prize
$500
Aloha Federal Credit Union
Promoters
First Prize
$500
One Nevada Credit Union
Non-Promoters
First Prize
$500
General Mills Federal Credit Union
40
First Prize
$500
Texans Credit Union
20
First Prize
$500
Reliant Community Federal Credit Union
0
First Prize
$500
Resource One Credit Union
First Prize
$500
Credit Union of Texas
TY11 CUSG Results*
140
80
60
Visits YOY Index
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TurboTax “This Way To $15K” Sweepstakes
Nine of the eleven prizes were awarded to members
of credit unions participating in the IIA program
including the $15K Grand Prize.
Units YOY Index
Credit Union Solutions Group (CUSG) has partnered
with Gas Station TV (GSTV) to promote Invest in
America rewards nationally.
More importantly for you, CUSG has negotiated special
pricing on behalf of the credit union community, where
individual credit unions can market locally on GSTV at
significant discounted rates.
GSTV can build a media program with the capability to
target down to the station level allows credit unions to
direct viewers to the closest branch to take action
For more information and webinar dates, please visit:
http://www.cusolutionsgroup.com/Gas-Station-TV-Overview-1056.html
Consumer
Business
• A report to track league
marketing and sales activities
for IIA programs
– Sprint sales & marketing activity
– IIA sales & marketing activity
• Updated by Leagues Quarterly
• Available through NBC’s and
on the Partner Center in the
LSC Resource Center
Actions Requested
• Submit quarterly updates by the 15th of the month following the end of the
quarter using the revised form
• Updates to be completed on revised Excel Document
• Updates to be sent to [email protected]
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League Conference Calls will be held the 1st month of each quarter on
Wednesday’s at 3pm EST*
– October 17, 2012
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Access Information
– Toll free: +1 (866) 816-1627
– Conference ID: 1177265367
*Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing
Member Rewards
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