Retail Price War Saves Shoppers
https://highered.nbclearn.com/portal/site/HigherEd/browse/?cuecard=65930
General Information
Source:
Creator:
N/A
Ron Mott
Resource Type:
Copyright:
Event Date:
Air/Publish Date:
07/22/2013
07/22/2013
Copyright Date:
Clip Length
Video News Report
NBCUniversal Media,
LLC.
2013
00:02:06
Description
As more shoppers look at merchandise in brick and mortar stores and then use their smartphones to
comparison shop between these stores and online retailers, merchants like Target have found it necessary
to compete by matching their online competitor's prices year round.
Keywords
Shopping, Smartphone, Phone, Data, Digital, Marketing, Personal, Experience, Buy, Technology,
Company, Product, Store, Shop, Retail, Wifi, Consumer, Privacy, Purchasing, Monitoring, Data, Prices,
Internet, Target, Competition, Matching, Amazon.com, Showroom, Online, Advertising, Retailer, Bargain
, Quality, Benefit, Comparison, Spending, Personal Finance, Supply, Demand
Citation
MLA
"Retail Price War Saves Shoppers." Ron Mott, correspondent. . NBCUniversal Media. 22 July 2013.
NBC Learn. Web. 9 January 2016
© 2008-2015 NBCUniversal Media, LLC. All Rights Reserved.
Page 1 of 3
APA
Mott, R. (Reporter). 2013, July 22. Retail Price War Saves Shoppers. . Retrieved from
https://highered.nbclearn.com/portal/site/HigherEd/browse/?cuecard=65930
CHICAGO MANUAL OF STYLE
"Retail Price War Saves Shoppers" , New York, NY: NBC Universal, 07/22/2013. Accessed Sat Jan 9
2016 from NBC Learn: https://highered.nbclearn.com/portal/site/HigherEd/browse/?cuecard=65930
Transcript
Retail Price War Saves Shoppers
RON MOTT, reporting:
More and more shoppers are using brick and motor stores to conduct a kind of recon mission. Scoping out
prices, checking quality, but buying elsewhere, particularly on the internet. Now, Target, the nation’s
second largest discount retailer behind Walmart, has set its sights on cyber competitors, guaranteeing to
match their prices.
Target Spokesperson: It’s our goal to offer a credible shopping experience for all of our guests, regardless
if they shop online, on their mobile device, or in store.
MOTT: The news is especially welcome for one Target regular, who says she walks these aisles twice a
week.
Target Shopper: I think having the convenience plus knowing that they’ll price match is important.
MOTT: Competition is intense from internet-only warehouse operators like Amazon.com, that move a lot
of products.
Amazon Spokesperson: It motivates us to continue to stay focused and offer customers great value and
great prices and fast delivery. So, customers are going to benefit whenever things get competitive.
MOTT: Retailers have struggled to counter what is known as show-rooming, where customers go into the
store, give the goods a once-over, especially big ticket items like electronics here, then go online and buy,
often cheaper.
Shoppers can bring Target an ad or pull it up on their handheld devices, and the lower price will be
honored, up to a week after purchases.
COURTNEY REAGAN (CNBC Retail Reporter): With the internet, pricing is now so transparent for
consumers; it’s going to be very hard for any retailer, online or offline, to remain competitive on an
identical product, if they do not offer the lowest price.
MOTT: Carrie DeArvil is an old fashioned touchy-feely shopper, less inclined to hunt for bargains online.
CARY DEARVIL: This is more local for me, and if I could find something that was in a different price
point, and this one was um, they would match it to that, I would absolutely come here and do that, yes.
MOTT: Striking the match and firing up the war for consumer dollars. Ron Mott, NBC News, Boston.
© 2008-2015 NBCUniversal Media, LLC. All Rights Reserved.
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© 2008-2015 NBCUniversal Media, LLC. All Rights Reserved.
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