Social Media Trends
Continually rethinking the social space
Trend 1:
Social media is embedded within
people’s lives
Social media is embedded in lives
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Your journal
Your scrapbook
Your research
Your newspaper
Your phone
Your coffee companion
Your pillow companion?
Trend 2:
Impacting mainstream culture
and politics
Impacting culture and politics
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Organizing
Raising money
Public opinion
Bringing widespread
few together
Trend 3:
Content curation makes social
media easier
Content curation
• Pull in other content
• Organize it
• Add your thought
leadership
• Redistribute
• Become the source
Use Our Toolkit
Social Media Posts
We have identified lists of social media posts
for your use!
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On average, we produce about 6 lbs of waste per person per day! #LESS is more!
www.getLESStoday.com! #reduce
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#REDUCE #reuse #recycle in order--Waste reduction rules b/c it actually
prevents generation of waste, saves resources. www.getLESStoday.com
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Use a #reusable mug. Bring a water bottle. Save #money. #Reduce waste. #LESS
is more! www.getLESStoday.com!
Trend 4:
Social spreads within businesses
Social businesses
• HR recruitment
• Sales prospecting
• Operational
transparency
• Customer service
support
• Marketing and
advertising
Trend 5:
Fragmentation and Acquisition
Fragmentation and acquisition
• New and sometimes
even better ideas
• New networks and
even entirely new
technologies
• Facebook and Google
will copy or acquire
what they can
Trend 6:
Social Gaming Grows
Social gaming grows
• 100 million gamers on
social networks like
Facebook
• 148 million will be gaming
online through Wii, PS3
and Xbox 360
• 26 million playing social
games on mobile devices
• 11.1 million subscribers for
World of Warcraft
iPad + toys + 4 year olds = Good?
Social trend insights to work with
1. Social media is embedded within people’s lives
It isn’t new. You need a plan or at least know why you don’t
have one.
2. Impacting mainstream culture and politics
Use social media to engage constituents behind your
programs.
3. Content curation makes social media easier
Show much more activity with less time and people
resources.
Social trend insights to work with
1. Social spreads within businesses
Social media needs to be embraced throughout the
organization.
2. Fragmentation and acquisition
You’ll never catch up… You’ll never know it all... That isn’t an
excuse!
3. Social gaming grows
Be creative. But just because it is social doesn’t mean it is
good for you!