2014 FIFA World Cup
By the Numbers…
2014 FIFA World Cup
By the Numbers…
1
The original trophy – the Jules
Rimet Cup – was awarded
permanently to Brazil, the
first nation to win three World
Cups, in 1970. Every trophy
awarded to the winner since
then has been a replica.
2014 FIFA World Cup
By the Numbers…
18
The tournament has been
held 18 times since 1930,
however, only seven
different nations have
lifted the trophy.
2014 FIFA World Cup
By the Numbers…
12
The total number of
venues/stadiums being used
throughout Brazil to host
World Cup matches in 2014
2014 FIFA World Cup
By the Numbers…
3.7 million
The total capacity for all
twelve of those stadiums
2014 FIFA World Cup
By the Numbers…
$367.5 M
According to the Wall Street
Journal, construction on the
stadium set to host the first
game and opening ceremony has
not been completed as thousands
of seats have yet to be installed
and $367.5 million has already
been spent to build the venue
2014 FIFA World Cup
By the Numbers…
9
The total number of people
who have already died during
the construction of the various
World Cup venues in Brazil
2014 FIFA World Cup
By the Numbers…
$3.6 billion
Brazilian taxpayers have
contributed $3.6 billion in the
construction of the World Cup
infrastructure (including multiple
venues), yet another source of
controversy
2014 FIFA World Cup
By the Numbers…
59
Australia will be the lowestranked nation at this year’s
tournament – the Socceroos
currently sit at 59 on FIFA’s
world rankings.
2014 FIFA World Cup
By the Numbers…
5
There are five individual
awards given after the
tournament, all of which are
sponsored
2014 FIFA World Cup
By the Numbers…
The Budweiser “Man of the
Match” is awarded after each
game by a fan vote via
FIFA.com, Twitter and FIFA’s
official app
2014 FIFA World Cup
By the Numbers…
The adidas Golden Ball will go to
the competition’s best player,
determined by the media and
FIFA. The players who finish
second and third will receive the
adidas Silver Ball and adidas
Bronze Ball respectively.
2014 FIFA World Cup
By the Numbers…
adidas is also the presenting
sponsor of the “Golden Glove”
and “Golden Boot” award, given
the tourney’s best goalkeeper
and leading goal scorer
2014 FIFA World Cup
By the Numbers…
The Hyundai Young Player award
goes to the first-year player with
the biggest impact in the
tournament. Technical qualities
such as skill, style and charisma
are considered, but so are other
important factors such as a sense
of fair play and a genuine
impression that the player is
playing for the love of the game.
2014 FIFA World Cup
By the Numbers…
170,000
Security will be in full force
throughout the World Cup with
FIFA and Brazilian officials
deploying nearly 200,000
security personnel to keep the
games safe
2014 FIFA World Cup
By the Numbers…
$90-1250
As in face value of individual
tickets, depending on the
match and the venue where
the match will take place
2014 FIFA World Cup
By the Numbers…
3 million
Event organizers are
forecasting total sales of 3
million tickets sold for the
2014 FIFA World Cup
2014 FIFA World Cup
By the Numbers…
3 million
Event organizers are
forecasting total sales of 3
million tickets sold for the
2014 FIFA World Cup
2014 FIFA World Cup
By the Numbers…
30%
Adidas is projecting a 30
percent increase in World Cuprelated apparel and soccer
sales, according to Sports
Business Journal
2014 FIFA World Cup
By the Numbers…
5th
Music and soccer are often
associated with Brazilian
culture while Brazil is the
world’s 5th largest country.
The World Cup tagline, “All in
one rhythm”, was created in
an effort to unite each of
these themes.
2014 FIFA World Cup
By the Numbers…
41%
The last World Cup (2010 in
South Africa) delivered record
viewership for ESPN as games
across ESPN, ESPN2 and ABC
averaged 3.26 million viewers,
a 41 percent increase from
2006, according to Sports
Business Journal
2014 FIFA World Cup
By the Numbers…
54%
According to a TurnKey poll,
54% of fans who say football is
their favorite sport prefer
going to soccer matches, citing
match-day atmosphere,
camaraderie among fans and a
family-friendly environment as
the three leading factors.
2014 FIFA World Cup
By the Numbers…
$600 M
8 marketers are paying Brazil's
main TV network (Globo) a
total of $600 million for
commercials during World Cup
broadcasts (AmBev, Coca-Cola,
Banco Itau, Johnson &
Johnson, Hyundai, Nestle,
wireless business Oi and local
retailer Magazine Luiza)
2014 FIFA World Cup
By the Numbers…
64
Every single FIFA World Cup
match (yes, all 64 of them)
will be broadcast LIVE via
ESPN’s various broadcasting
platforms – 43 on ESPN, 11 on
ESPN2 and 10 on ABC.
2014 FIFA World Cup
By the Numbers…
$35 M
$35 million in prize money will
be awarded to the winning
team's federation
2014 FIFA World Cup
By the Numbers…
$35 M
$35 million in prize money will
be awarded to the winning
team's federation (the
remaining $323 million in FIFA's
prize fund goes to the other 31
nations)
2014 FIFA World Cup
By the Numbers…
$708 M
Six top-tier FIFA sponsors —
Adidas, Coca-Cola, Emirates,
Hyundai, Sony, Visa — pay a
combined $177.125 million
annually. That totals $708.5
million every four years.
2014 FIFA World Cup
By the Numbers…
$524 M
Eight second-tier sponsors —
Budweiser, Castrol,
Continental, Johnson &
Johnson, McDonald's, Moy Park,
Oi, Yingli — collectively pay
$524 million every four years.
2014 FIFA World Cup
By the Numbers…
Discussion Questions:
1) Were you aware the World Cup started
next week? If so, how did you know?
2) Have you seen any examples of World Cup
related marketing in the past week? What
was it?
3) How does FIFA generate income?
4) Why are sponsors important to mega
events like the World Cup?
5) In your opinion, will Brazil benefit from
hosting the World Cup? Why or why not?
2014 FIFA World Cup
By the Numbers…
Sources:
http://sports.yahoo.com/video/2014-fifa-world-cupnumbers-101116502.html
http://www.fifa.com/worldcup/awards/goldenboot/index.html
http://www.sportsbusinessdaily.com/Journal/Issues/2
014/03/31/Marketing-and-Sponsorship/WorldCup.aspx
http://adage.com/article/special-report-2014sports/super-cup-sponsors-spending-600m-brazilnetwork/291117
http://www.usatoday.com/story/money/business/201
4/05/22/record-world-cup-numbers-game-for-fifaand-brazil/9458457