Building, Growing, and Leading
Your Team
The DNA of a
Team…Person
ality Matters!
A Team EKG
Starting a Business?
- Three things to avoid!
Growing a Business?
- Focus on your team!
1. Impact Success
2. Central to Failures
3. Often Overlooked
“The size of your team must be the size of your dream…the problem is
many people focus too much attention on their dream and too little on
their team.” - John Maxwell
“A companies only sustainable competitive advantage is its ability to
learn faster than the competition.” - Peter Senge
Normal Market Conditions: Regression to
the Mean
Highperforming
companies
Earnings %
Mean for the
industry peer
group
Lowperforming
companies
Source: Boston Consulting Group analysis, illustrative chart
time
Recessionary Conditions: Digression from
the Mean
Highperforming
companies
Highperforming
companies
Recession
Lowperforming
companies
Source: Boston Consulting Group analysis, illustrative chart
Earnings %
Mean for the
industry peer
group
Lowperforming
companies
Typical Company Responses to a
Recession
The Losers
Key
Metrics
Employees
COGS
SG&A
R&D
CapEx
PP&E
Costs to be Cut
Assets to be
Maintained
and Nurtured
Necessary
Investments to
be Made
Typical Company Responses to a
Recession
The Muddled Middle
Key
Metrics
Employees
COGS
SG&A
R&D
CapEx
PP&E
Costs to be Cut
Assets to be
Maintained
and Nurtured
Necessary
Investments to
be Made
Typical Company Responses to a
Recession
The Winners
Key
Metrics
Employees
COGS
SG&A
R&D
CapEx
PP&E
Costs to be Cut
Assets to be
Maintained
and Nurtured
Necessary
Investments to
be Made
The Winning Strategy
1
Optimizing vs.
Right-sizing
• Higher reduction of COGS
• Maintain employees as strategic
assets (lower reductions than
peer group)
2
Growth
• Higher investment in marketrelated items such as SG&A and
R&D
• Higher investment in assetrelated items such as CapEx and
PP&E
Quick and decisive action was preemptive
Tying it together
1. Winning strategies are executed by winning
teams. (Central in victory or defeat)
“Just like great marketing will help a bad product fail
faster…great strategies executed by a dysfunctional
team are destined for failure.”
2. Know your team
3. Have your team know each other
4. Celebrate strengths
5. Jim Collins “Good to Great” – right seat
Do you know
the DNA of
your team?
Impact of Personality
Each person’s personality will impact…
1.
2.
3.
4.
5.
6.
7.
Motivations
Goals
Fears
Stress Points
Response to authority
Response to others
How we SEE the world
The Impact of Personality on Teams:
The Impact of Me on We
Our decisions and reactions are driven largely by
our perspective; and our perspective is largely
driven by our personality—who we really are.
And therefore, each person’s unique “ME” has a
direct impact on the “WE”
The Impact of Personality on Teams:
Personality, Perceptions, and Team Dynamics
Patrick Lencioni wrote, in his best seller, about the
five major dysfunctions of a team.
The Impact of Personality on Teams:
Personality, Perceptions, and Team Dynamics
While all aspects of team dysfunction are serious,
intentional team development with scientific tools best
addresses the foundational team dysfunction—lack of
trust
"What don't know about a person we fill with what
we perceive about them. These perceptions are often
based upon who we are.
- Our perceptions can be costly!
The Impact of Personality on Teams:
Personality, Perceptions, and Team Dynamics
In the context of a team of people, there are
two ways to know the team and it’s
individual players best:
1) Spend significant time together…usually several
years
2) Assess each person with a scientific, verifiable
tool that looks at each player individually, how
they uniquely affect the team, and the resulting
team dynamic
The DNA of a Team
- The DISC System
DISC
Driver-Interactive-Supportive-Conscientious
The DNA of a Team
- 17 Key Personality Types
Individual Report
- Driver (Robert Dickie)
Individual Report
- Robert Dickie (2)
Married Team
Network Marketing Executive Team
Team = Networker
Missing Team Member?
Missing Team Member?
International Organization (Board)
Why do Teams Matter?
Highperforming
companies
Highperforming
companies
Recession
Lowperforming
companies
Source: Boston Consulting Group analysis, illustrative chart
Earnings %
Mean for the
industry peer
group
Lowperforming
companies
Conclusion
1. There are multiple services that range in price
2. Use a service that also provides a consultant
3. Harvard Business School – 191 Global CEO’s
1.
2.
3.
Top rated program each year
Multi-year program to drive results
Comparison reports with industry / sector
“What if I spend a lot of money training these
employees and they leave?” question from an HBS
CEO
HBS Professor Reply “What if you don’t and they
stay?”
Questions?
For a free personal assessment and seven page report
e-mail me at [email protected]
Connect with me!
Website – www.RobertDickie.com
LinkedIn – Robert Dickie III
Facebook – Robert Dickie III
Twitter - @RobertDickie