Promises and Pitfalls for Using Google Consumer Surveys in
Randolph Stevenson, Rice University
Political Research
Raymond Duch, University of Oxford
Robert Stein, Rice University
Philip Santoso, Rice University
Process of Google Consumer Surveys
Table 1: Descriptive Chart
Example of a Survey Wall
Table 2: Experiments’ Sample
Experiment
Gender (%)
Age (%)
Income (%)
$25-49K $50-74K $75-99K $100-149K
Median
Response Time
Female
Male
18-24
25-34
35-44
45-54
55-64
65+
$0-24K
36.23
55.59
13.97
16.27
13.57
15.37
20.06
11.08
7.68
60.98
24.55
4.99
1.5
11.5 s
36.16
54.85
15.58
14.69
13.99
15.08
18.78
11.79
6.69
59.14
26.87
5.79
1.3
10.2 s
35.06
55.68
17.23
14.94
13.75
14.44
17.83
10.96
6.47
58.37
28.49
4.78
1.59
24.8 s
35.06
55.64
16.58
14.09
14.29
14.99
18.48
11.19
5.69
61.24
26.27
5.59
0.8
25.1 s
38.36
37.21
53.85
54.73
14.59 18.18 13.49 17.28 15.38 11.49
16.82 15.32 13.13 16.92 16.12 11.34
6.19
6.67
54.85
58.01
32.47
27.96
4.8
5.87
0.1
0
20.5 s
21.2 s
31.67
30.84
51.99
53.29
11.95 13.25 12.45 15.04 16.43 12.45
13.67 13.57 12.57 15.57 15.77 10.48
7.47
7.09
56.87
58.28
28.98
27.05
5.58
5.59
1
1.4
19.7 s
21.8 s
36.06
55.58
12.75 15.14 15.94 17.53 18.13 10.36
7.57
59.56
25.7
5.58
1
20.2 s
Question Wording
Experiment
Control
(Assistance to the Poor)
Treatment
(Welfare)
Framing Experiment
Control
Costs Structure
(Lives Saved Conditions)
Treatment
(Lives Lost Condition)
List Experiment
(Female President)
Control
Treatment
List Experiment
(Immigration)
Control
Treatment
Dictator Game
Ultimatum Game
Note: Variables with unknown values are dropped.
1. Rasinski (1989); Green & Kern (2010); Berinski et al. (2012)
2. Tversky & Kahneman (1981); Berinsky et al. (2012)
3. Streb et al. (2008)
4. Janus (2010)
5. Ben-Ner et al. (2008)
6. Ibid