edr
ed
economicdevelopment&regeneration
Youth Employment
Strategy for North
Ayrshire 2013 - 2020
“
North Ayrshire Council is
committed to tackling the issue
of youth unemployment, which
is why we have developed the
Youth Employment Strategy
and set ourselves the ambitious
target of increasing youth
employment to above the
national average by 2020.
Foreword
Our aim is to equip young people with the skills and
knowledge that they need to get them into work and
start them on a promising career path. We also need
to create more job opportunities.
To ensure we achieve this, we have developed a
number of initiatives to make young people ‘work ready’
and have aligned our plans with our Economic
Development and Regeneration strategy, which aims to
increase the number of businesses and job
opportunities locally.
Programmes such as our Extended Outreach Service
and the Youth Employment Service - which provide support for young people to make the
transition from school into work and equip them with the right attitude and skills to sustain
a job - are already helping us to achieve our goals.
We are also providing valuable work experience opportunities through initiatives
such as the Modern Apprenticeship programme, with placements in Council
services and with local employers, ensuring that local businesses also get the
benefit of the pool of talented young people North Ayrshire has to offer.
Whilst we have a great deal of work ahead of us to achieve our ambitions,
we are already making great strides forward to ensure the very best start
for our young people and will continue in our efforts to reach our target
by 2020.
Marie Burns
Councillor Marie Burns
Cabinet Member for Economy and Employment
edr
ed
economicdevelopment&regeneration
Our Young People
A youth employment strategy
for North Ayrshire
This youth employment strategy commits North Ayrshire Council to increasing youth employment
to above the national average by 2020.
This strategy will complement the Scottish Government’s National Youth Employment Strategy
and importantly, will align with the North Ayrshire Economic Development and Regeneration
strategy (EDRs). The EDRs aims to revitalise our communities by stimulating economic growth
and creating employment. It sets an ambitious agenda for increasing the numbers of
businesses and jobs locally; it also recognises the need for a motivated, skilled labour force to
cater for this demand. This will have a significant impact on the prospects of North Ayrshire’s
young people.
North Ayrshire Council’s ambition of
significantly lowering youth unemployment
will only be realised in a vibrant, diverse,
connected, ambitious and highly visible
North Ayrshire. A North Ayrshire that is
recognised by employers as the best
place to do business in Scotland.
This document sets out how we are
going to achieve this.
Understanding
the challenge in
North Ayrshire
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to the recent rise in youth unemployment. Recessions tend to impact on youth unemployment
more than they do on unemployment amongst older adults, and the 2008 recession appears to
have had a particularly negative impact on young people in North Ayrshire.
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50 to 350 in October 2012, a seven-fold increase.
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North Ayrshire Economic
Development and
Regeneration Strategy
The North Ayrshire Economic Development & Regeneration (EDR) strategy sets out a vision that
seeks to raise prosperity levels for all people, businesses and communities in North Ayrshire. Its
twin strategic goals are for North Ayrshire to become a leading location for doing business and
increasing employment.
The success of this strategy will to a great extent determine the future opportunities available to
young people in North Ayrshire and is therefore fundamental to the Youth Employment Strategy.
The EDR strategy sees North Ayrshire in the future as:
Vibrant
Ambitious
More businesses and jobs located in the area, and
revitalised town centres.
Individuals and businesses will be ambitious,
making the most of what North Ayrshire has to
offer and taking advantage of the connections to
elsewhere. The public sector will be ambitious for
North Ayrshire as a whole and ensure the supports
are in place to help individuals and businesses to
realise their ambitions.
Diverse
There will be a diverse range of businesses and
industries in North Ayrshire, attracting a wide range
of people to live and work in the area.
Connected
North Ayrshire will be well-connected to ensure
individuals and businesses can take advantage of
opportunities outside the area. North Ayrshire will
have a clear role in the wider Glasgow City Region.
Visible
Individuals, businesses, policymakers and funders
will have a clear sense of what North Ayrshire can
offer them.
Combined, these characteristics will revitalise North
Ayrshire’s economy and communities, making
them more resilient.
Combined, these characteristics will revitalise North Ayrshire’s economy, its communities, and
the opportunities available to its young people.
Yes
Programme
Mark was young and unemployed. He signed up for the Council’s Youth
Employment programme and received intensive support with confidence
building, interview techniques, literacy & numeracy skills. He was selected
for a work placement with UPM Kymmene.
Mark excelled in his placement and has been retained as a
full-time employee.
For North Ayrshire to have the same
jobs and business density as the rest
of Scotland, a massive 22,500 more
jobs and 850 more businesses would
require to be created.
Economic development and Regeneration Strategy
for North Ayrshire 2010-2020
Challenge: For North Ayrshire Council & Skills Development Scotland to develop and
deliver a programme to target 200 employment, training and work experience opportunities
within the life sciences sector, based around the new Enterprise Area.
Preparing our young
people for the new world
of work
The Scottish Government’s Opportunities for All strategy now provides a route map towards
improving young people’s participation in education or training and ultimately to employment
through appropriate intervention and support between their 16th and 20th birthdays. We should
all now be committed to ensuring that the transition from school to post-school is a positive one
and thereafter that young people are offered appropriate career choices up to their 20th birthday.
It is therefore essential that the provision offered to young people effectively prepares them for
work and, crucially is linked to labour market intelligence and economic development activity.
This strategy recognises that more still has to be done to ensure that our young people are best
prepared for the changing world of work.
• Broadening the school curriculum to provide
more curricular choice for pupils including
enterprise activity, vocational options,
focussed career education and employer
engagement.
• Reducing school exclusions, ensuring that
the most vulnerable youngsters are kept in
education.
• Raising pupil attainment and achievement.
• Developing highly effective early intervention
strategies, e.g. the Extended Outreach
Service that supports the most vulnerable
and challenging youngsters to make
positive transitions after school.
• Improving the percentage of our school
leavers moving into positive destinations,
initial post-school positive destinations in
2011 showed a historic high of 90.7%.
• Working with post-school partners to offer a
wide choice of education, training and
employability options to enhance post
school options.
• Developing detailed plans/responsibilities
with partners particularly local colleges and
SDS to sustain initial positive destinations
• Promoting self-employment and
entrepreneurship in our schools as a viable
option for school leavers
• Ensuring young people have the range of
skills relevant to their choices and
aspirations and the needs of economic
growth sectors in Scotland and beyond.
• Understanding what qualities employers
look for in their employees, and ensuring
young people understand these
• Improving our employability pipeline to
ensure that it demonstrates clearly the
progression pathway from school to
employment, illustrating clearly the range of
interventions and supports available.
• Maximising support from partners, i.e.
ensure suitable uptake of MAs, National
Training Programmers, Community Jobs
Scotland, Third sector.
“
The Extended Outreach Team, in
partnership with schools and other
agencies, has demonstrated real
success in reaching out to young
learners at risk of disengagement from
school, raising their attainment,
achievement and aspirations and has
contributed to record levels of young
people progressing to an initial positive
post school destination.
For some school pupils, a flexible
work placement over a period of
time is appropriate. David was
becoming disengaged in his
classes but a weekly experience in
a real work environment within the
Council’s Building Services
workshop resulted not only in
re-engagement with classes but
a decision to stay on at school
and improve his qualifications
and prospects.
EDR youth strategy booklet_Layout 1 22/05/2013 06:52 Page 13
Challenge: To significantly improve continuing development of young people who have
already made their first positive post-school transition. To develop and employ an effective
matrix to support these young people, between the ages of 16 and 20, to ensure their
relevant ongoing progression into the world of work.
Preparing the world of
work for our young
people
This strategy recognises that we have to do things differently if we are going to achieve our
objective of significantly increasing youth employment. Achieving this significant improvement will
require we fully commit to:
• Communicating to employers that North
Ayrshire has talented, motivated and
ambitious youngsters who can and will
make a difference to their businesses
• Ensuring young people have the skills
relevant to the local and national economy
by more consistently consulting with
employers to understand their skills
requirements and recruitment intentions
• Ensuring that labour market intelligence is
integral to future youth employment
initiatives and informs school
curriculum/FE/HE developments
• Imaginatively and effectively market North
Ayrshire as the best place to start or grow
business in Scotland
• Presenting a competitive employer offer
defined for North Ayrshire, aimed at
increasing the financial incentives available
to private sector employers to create job
opportunities for young people
• Further developing the employability/skills
pipeline to ensure that it demonstrates
clearly the progression pathway from school
to employment, illustrating clearly the range
of interventions and supports available.
• Maximising the potential benefits available
from the investment made by North Ayrshire
Council as the biggest employer and
commissioner of contracts in the area.
• Developing and delivering a
comprehensive suite of youth employment
projects
edr
ed
economicdevelopment&regeneration
A Youth Employment
Strategy for North Ayrshire
What
How
Continue to improve & build the capacity of schools
through Senior Phase of Curriculum for Excellence,
to support pupils to make a positive & sustained
transition from school
- Refresh schools work experience
programme
- Promote entrepreneurial learning
- CPD for 16+ co-ordinators
- Further develop vocational &
alternative curriculum
Partnership working: all partners with responsibility to
support young people to ensure that all pupils/
young people have the necessary support to move
into positive & sustained destinations
- Implement early identification &
intervention strategies for individuals
-Vulnerable groups identified (e.g.
looked after children, externally
educated) and ensure they have
access to necessary support
- 16+ co-ordinators identify leavers in
advance & ensure that advice &
support available
Action Plan
Who (Lead)
Education & Skills
When
School session 2012-2013
& beyond
Why
Young people will be better
prepared to make informed
decisions about post-school
options leading to further
improvement in school
leavers moving to a positive
destination %
(currently 90.5%)
Education & Skills
School session 2012-2013
& beyond
To “close the gap” on
outcomes between those
from disadvantaged
backgrounds & those with
more stable beginnings
A Youth Employment
Strategy for North Ayrshire
What
How
Partnership working: all partners with responsibility to
support young people to ensure that all pupils/
young people have the necessary support to move
into positive & sustained destinations
- ensure that local colleges & training
providers deliver learning
opportunities that effectively prepare
our young people to meet the
opportunities & challenges of work
in North Ayrshire & beyond
Establish an “Opportunities for All” /Youth
Employment Implementation group with responsibility
for roll-out of SG strategy for young people 16-20.
- Involvement of key partners – North
Ayrshie Council, Skills Development
Scotland, Jobcentre Plus, 3rd
sector
Implement a programme of employability
interventions aimed at moving young people into
sustainable job outcomes
- Through a suite of projects
designed to meet the needs of
young people at different stages on
the employability continuum (see
attached)
Carry out an annual review of the Youth Employment
Strategy & actions.
Action Plan
Who (Lead)
When
Why
Economic Development &
Education & Skills
From August 2013
To equip our young people
with the confidence, positive
attitude & skills required of a
rapidly changing world of
work
Education & Skills
By end September 2012
To ensure we are working
towards the goal of all young
people 16-20 being in
“ongoing engagement” and
ultimately employment
Economic Development
By March 2013 & beyond
To provide the support
required to ensure that all
young people are prepared
for job opportunities that
become available
Economic Development &
Education & Skills
By end August 2013 &
annually
To assess effectiveness &
outcomes & refresh as
required
A Youth Employment
Strategy for North Ayrshire
Project Title
Project descriptor
Preparation for work:
Activate
Delivered in seven schools in North Ayrshire to
provide additional support to youngsters to make
transition into work
Preparation for work:
Extended Outreach
Supporting S3 & S4 pupils who are at risk of
disengaging from school achieve a positive post
school destination
Supporting young people make the transition from
Council care to independent living. Provides support
to move into FE/, training and work
Preparation for work:
Throughcare
Moving into employment:
Youth Employment Service
Programme which provides subsidised places for
North Ayrshire employers. Pre-employment support
provided to ensure employees have right attitude and
skills to sustain work
Moving into employment:
Graduate Programme
Wage incentive provided to companies to recruit
graduates. It has the twin objectives of supporting young
ocal
unemployed graduates into employment and supporting local
hain
businesses improve productivity and move up the value chain
Moving into employment:
Modern Apprenticeship Programme
Incentives for company to take on apprentice:
Moving into employment:
Youth Entrepreneurship Programme
Support to aspiring young entrepreneurs who are
currently unemployed
Moving into employment:
Council Modern Apprenticeship
Programme
Council’s own MA recruitment programme across
Council departments (including craft apprentices)
Moving into employment:
Housing Trainee Programme
Based around construction opportunities on Vineburgh
regeneration programme and placements within local
Registered Social Landlords for housing professionals
50% year 1; 25% year 2; 10% year 3
In Addition
General P5 employability provision
A range of programmes aimed at supporting
unemployed beneficiaries of all ages into employment
Community benefit clauses
Targeted employment and training opportunities
coming from the Council’s procurement
Action Plan
Numbers supported Jobs outcomes
per year
per year
Partners
S
Skills
Development Scotland
N
North
Ayrshire Council
140
28
North Ayrshire Council
N
65
5
N
North Ayrshire Council
56
12
N
North
Ayrshire Council
JJobcentre Plus
Skills Development Scotland
S
LLennox Partnership
LLocal businesses
125
100
N
North
Ayrshire Council
JJobcentre Plus
Skills Development Scotland
S
LLocal businesses
64
64
North Ayrshire Council
N
LLocal businesses
100
100
N
North
Ayrshire Council
Contractor
C
53
53
North Ayrshire Council
N
200
200
N
North Ayrshire Council
C
Cunninghame Housing Association
/ Registered Social Landlords
12
12
N
North
Ayrshire Council
Third sector
T
603
217
North Ayrshire Council
N
14
14
1368
741
TOTALS:
figures correct at time of printing (May 2013)
If you would like more information about business opportunities
available in North Ayrshire – or details on the support we can offer
your business - contact our Economic Development Service:
[email protected]
01294 225180
www.north-ayrshire.gov.uk