GameVoice Interactive
On-Demand Social Media Insights for the Video
Game Industry
OpenMic GameVoice is the first social media insight application for the video game industry.
Launched in March 2010, GameVoice analyzes and summarizes significant themes and consumer
sentiment from the web’s most prevalent gaming communities. The insights provide the enigmatic social
media intelligence you’ve been looking for to compliment the already available sales and SKU data
published by other organizations.
Leveraging Overtone’s OpenMic Listening Platform, GameVoice analyzes millions of comments in real-time
sourced from some of the largest video game communities such as IGN, GameSpot and GameTrailers.
com. Significant topics, meaningful themes and sentiment are easily extracted and graphed for reporting to
the industry.
GameVoice Interactive enables managers within the video game industry to factor social media buzz
around various gaming topics into their business decisions. Social media is a treasure trove of consumer
insight that up until now, has been largely untapped by the industry. No longer will anecdotal conclusions
be made from select gamer comments online. The dynamic nature of the video game social media universe
makes traditional analysis cumbersome and inefficient. GameVoice Interactive takes the guessing out of
research and insight analysis and gives the power for a manager to make strategic decisions and act in a
timely manner.
GameVoice™ gives you the power to understand the
meaning of millions of online social media conversations.
GameVoice Interactive: On-Demand Social Media Insights for the Video Game Industry
Overtone, Inc. • 44 Montgomery Street • Suite 2040 • San Francisco, CA 94104
Please contact [email protected] or call 1 415 814 0480 • www.gamevoiceonline.com
Page 1
Copyright ©2010 Overtone, Inc. except as otherwise noted. All rights reserved. Overtone, OpenMic, GameVoice and logos are all trademarks of Overtone Corporation. This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to
be error free, nor is it subject to any other warranties or conditions. Overtone specifically disclaims any liability with respect to this document, and no contractual
obligations are formed either directly or indirectly by this document.
Features
Marketers, product managers, retail category managers and other strategic industry executives who
are looking for more than just information on sales will benefit from GameVoice’s social media analytics
capabilities. GameVoice collects text-based user-generated content from numerous interaction channels
such as forums and message boards and evaluates it for topic, theme and sentiment. Using advanced
natural language processing, GameVoice gives you realistic and quantifiable insights into the “Voice of
the Gamer” – actionable insights that will help you make products people love, deliver service that builds
loyalty, and foster relationships that turn customers into evangelists.
The GameVoice Interactive dashboard is a simple user interface that allows users to customize the data
and insights into a manageable layout for ease of use.
GameVoice Interactive: On-Demand Social Media Insights for the Video Game Industry
Overtone, Inc. • 44 Montgomery Street • Suite 2040 • San Francisco, CA 94104
Please contact [email protected] or call 1 415 814 0480 • www.gamevoiceonline.com
Page 2
Copyright ©2010 Overtone, Inc. except as otherwise noted. All rights reserved. Overtone, OpenMic, GameVoice and logos are all trademarks of Overtone Corporation. This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to
be error free, nor is it subject to any other warranties or conditions. Overtone specifically disclaims any liability with respect to this document, and no contractual
obligations are formed either directly or indirectly by this document.
Sources
Social media sites where gamers elaborate on everything from games to publishers
to consoles and more are the basis of the GameVoice platform. GameVoice
captures conversations from over thirty of the most popular gamer websites
including GameSpot, IGN, GameTrailers and publisher and developer sites such
as the EA Forums and the Bungie online community. Over a million comments per
month are analyzed and sites are continuously monitored to ensure that the most
relevant conversations are included in GameVoice.
Categories
GameVoice tracks hundreds of categories that are relevant
to gaming industry professionals. Users can drill-down and
filter on any category from consoles to individual games to
determine conversation volume, sentiment, themes and even
influencers. Categories typically fall into one of the following
groups:
Consoles: GameVoice covers the Nintendo Wii, DS and
3DS, Microsoft Xbox 360, Sony PlayStation 3 and PSP.
Games: Over 300 of the most popular console games, both
released and upcoming, are tracked.
Genres: All the major game genres from Action/Adventure
to Strategy are included.
Publishers: The top 20 game publishers including their
subsidiary developers are followed.
Retailers: GameVoice covers conversation on top retailers,
including brick-and-mortar and online stores.
Hot Topics: Trends in the video game industry, from motion
control devices like PlayStation Move and Microsoft Kinect
to the E3 Conference and more are covered here.
Thematic Categories: OpenMic has the power to create
categories that are thematic in nature. Thematic categories
around price, gameplay, graphics or intent to buy allow
the user to understand exactly what topics are dominating
online conversation about an individual game or console.
Sentiment
One great feature of GameVoice is its ability to measure the online buzz within
gaming communities. Traditional surveys and focus groups becomes secondary
as consumer sentiment is now measured using a larger and more accurate
sample – the top online video game communities. GameVoice is able to recognize
and measure sentiment (positive, negative, mixed or neutral) from actual
verbatim in forums, reviews and blogs. Using natural language processing, it
statistically analyzes this unstructured text with a high degree of accuracy. Slang,
misspellings, and other bad grammar are now accurately analyzed.
GameVoice Interactive: On-Demand Social Media Insights for the Video Game Industry
Overtone, Inc. • 44 Montgomery Street • Suite 2040 • San Francisco, CA 94104
Please contact [email protected] or call 1 415 814 0480 • www.gamevoiceonline.com
Page 3
Copyright ©2010 Overtone, Inc. except as otherwise noted. All rights reserved. Overtone, OpenMic, GameVoice and logos are all trademarks of Overtone Corporation. This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to
be error free, nor is it subject to any other warranties or conditions. Overtone specifically disclaims any liability with respect to this document, and no contractual
obligations are formed either directly or indirectly by this document.
Emerging Topics
Although GameVoice covers hundreds of categories that are easily identifiable and
observed regularly, hot button issues still occur unexpectedly within a business.
Topics such as software bugs, marketing failures, bad gameplay and overall
consumer dissatisfaction can bubble up within the world of social media on a
moment’s notice. The average product or marketing manager is usually caught off
guard and slow to react to these problems. The Emerging Topics function within
GameVoice Interactive finds conversational trends and alerts the user when these
statistically significant matters arise. Whether they be negative or positive in nature,
a manager can manage the consumer expectations of the brand with a faster
response rate.
Influencers
Within the video game industry, key influencers abound with every game or
platform. Many times, these influencers can sway sentiment within gaming
communities and influence the perceptions of others. As a marketing or product
manager, a competitive advantage is gained when identifying who these key
influencers are. Post count, sentiment, and destination are now at the fingertips
of managers for actions such as consumer outreach, product development and
marketing campaigns.
Insight Explorer
Every manager focuses on different issues within their business. Marketers track brand and game
reputation. Product Managers will focus on specific game attributes. Retailers may focus on launch buzz.
GameVoice Interactive already tracks key topics and categories but how can a manager expand this
research? The Insight Explorer function within GameVoice Interactive now allows for custom search and
analysis of significant topics within millions of online conversations. Users can create a data set specific to
their needs and use Insight Explorer to dig deeper into the words or topics that are driving the conversation.
Actual verbatim comments related to the topic at hand are available for deep insight analysis.
GameVoice Interactive: On-Demand Social Media Insights for the Video Game Industry
Overtone, Inc. • 44 Montgomery Street • Suite 2040 • San Francisco, CA 94104
Please contact [email protected] or call 1 415 814 0480 • www.gamevoiceonline.com
Page 4
Copyright ©2010 Overtone, Inc. except as otherwise noted. All rights reserved. Overtone, OpenMic, GameVoice and logos are all trademarks of Overtone Corporation. This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to
be error free, nor is it subject to any other warranties or conditions. Overtone specifically disclaims any liability with respect to this document, and no contractual
obligations are formed either directly or indirectly by this document.
Custom Reporting
Conducting analysis of a specific game title or
competitive intelligence on your gaming industry
peers? The flexibility of creating custom reporting
within GameVoice Interactive allows you to do
just that. Access comes pre-loaded with key
reports that every manager will find useful for their
business. Users also have the option to create
on-demand customized reports depending on
their specific business needs. Reports are easy
to create and can be saved or exported for use in
other analytical tools or presentations.
Test Drive GameVoice Interactive Today!
The days of snap judgments and knee jerk reactions to a few gamers’ online comments are over. The
GameVoice product suite offers the tools to provide critical insights distilled from millions of discussions
within social media gaming communities. Understand consumer sentiment and market trends around player
reactions, game launches, console preferences, and other key industry comparisons.
GameVoice Interactive is the next step in uncovering social media insights. It provides on-demand analysis
of the largest game communities for a host of games, brands and gaming categories.
Sign Up for a free trial of GameVoice Interactive at www.gamevoiceonline.com
Please Contact:
[email protected]
or call 1.866.517.4100
for a personalized consultation.
www.gamevoiceonline.com
GameVoice Interactive: On-Demand Social Media Insights for the Video Game Industry
Overtone, Inc. • 44 Montgomery Street • Suite 2040 • San Francisco, CA 94104
Please contact [email protected] or call 1 415 814 0480 • www.gamevoiceonline.com
Page 5
Copyright ©2010 Overtone, Inc. except as otherwise noted. All rights reserved. Overtone, OpenMic, GameVoice and logos are all trademarks of Overtone Corporation. This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to
be error free, nor is it subject to any other warranties or conditions. Overtone specifically disclaims any liability with respect to this document, and no contractual
obligations are formed either directly or indirectly by this document.