Case Study | ROI/Sales
Results
• 7X ARPU in a 9-month period.
• 1,000,000 new players acquired every
How online gaming studio Pacific Interactive,
advised by Bidaglo, used Facebook to acquire
1,000,000 new players per quarter for its
House of Fun app while achieving a 350% ROI
and a seven-fold increase in ARPU in 9 months.
Goals
Pacific Interactive tasked Bidalgo with the following:
• Improve ROI working within its existing budget.
• Position House of Fun as a leading Facebook gaming app.
• Acquire new players, increase sales to registered players
quarter.
• 25% decrease in CPI.
• 350% increase in ROI.
“Using a few simple API calls we were able to easily
integrate with Bidalgo and they delivered the highest
ROI and quality traffic we ever achieved. Their team of
extremely knowledgeable professionals made the most
of our multi-million dollar marketing budget. They cut
our expenses significantly, slashed our CPI and continue
to keep it stable. The decision to work exclusively with
Bidalgo was a game-changer for House of Fun and its
team remains an essential factor in our current and
future efforts to become the leading social gaming
company.”
Ezra Regev, COO, Pacific Interactive
and re-engage inactive players.
Facebook Page
Approach
Pacific Interactive teamed up with Bildalgo, a Preferred
Marketing Developer (PMD) specialising in Facebook
advertising to develop a targeted, cost effective marketing
strategy.
• First Pacific Interactive fine-tuned its Facebook Page,
packing it with games, contests and apps and inviting
people to earn rewards, win prizes and interact with the
gaming community and the brand.
• Bidalgo created a variety of Facebook ads for the
House of Fun slots and casino apps. The ads featured a
range of text and images designed to appeal to various
specific audiences.
• To ensure that the ads reached the most qualified and
Facebook ad
Facebook ad
appropriate audiences and reduce CPI, Bidalgo used
Facebook’s Action Spec Targeting combined with its
own tools that analysed players’ actions: from the first
impression, to game installation, to current activity.
• Using these details, it honed in on specific target
markets, testing a variety of text and images and then
posting appropriate ads in people’s news feeds for
optimum visibility.
• Pacific Interactive then focused on dormant players who
had registered, but had not interacted with the game
recently.
• Analysing the activities of these inactive players,
Bidalgo used Facebook’s advanced API targeting
options and Custom Audiences to present them with
personalised ads offering free game plays and other
perks.
• It also targeted them with a series of “New Game”
release ads known to have a high success rate among
gamers.
Pacific Interactive is one of the world’s leading social
game studios. Its portfolio of games includes House of
Fun, a social casino slots arena hosting over 50 slots and
casino games both on Facebook and mobile.
Bidalgo specialises in Facebook performance
advertising. It’s an official Facebook Preferred Marketing
Developer (PMD) with proprietary technology. Bidalgo
drives tens of billions of social ad impressions for large
brands, agencies and social gaming companies.
Facebook.com/ houseoffungames
Facebook: Building Essential Connections