International Consumer Goods Expert Makes Move To Ipsos
Amaury de Condé To Lead Ipsos Marketing Consumer Goods’ Global Product Center
New York, NY, April 9, 2008 – Ipsos has made a significant addition to their global consumer goods research expertise in
their Marketing specialization. Amaury de Condé has joined Ipsos Marketing as Senior Vice President and Managing
Director for the division’s Global Product Center, an international position with responsibility for the worldwide Ipsos
Marketing Consumer Goods business. The announcement comes from Lauren Demar, CEO for Ipsos Marketing’s Global
Consumer Goods division.
“Amaury de Condé is a seasoned market researcher, bringing over 20 years of in-depth insight to our clients,” says Ms.
Demar. “His knowledge, passion, and experience in consumer goods will set the right tone and pace for our recently
created Global Product Center. We’re thrilled to have him on board!”
Amaury de Condé joins Ipsos from TNS, where he spent the last 12 years in a series of Senior Executive positions,
including six years as Managing Director. Prior to that, he launched a joint venture in France called Marketingscan,
serving as its CEO, and spent 10 years at AC Nielsen working in the consumer packaged goods division.
At Ipsos, de Condé will be responsible for developing and implementing the company’s global product offer for the
consumer goods sector. A French national with a wealth of international experience, de Conde will continue to be based
out of New York, working closely with colleagues around the world.
“The world of consumer goods is constantly changing and Ipsos has always been part of making those changes come to
life,” says de Condé. “Our new Global Product Center ensures that Ipsos products are not only relevant, but also leadingedge and globally applicable. I’m proud to be part of this successful, expert team.”
For more information on this news release, please contact:
Lauren Demar
CEO
Ipsos Marketing, Global Consumer Goods
212.584.9259
[email protected]
Ipsos in North America
Ipsos is one of the fastest growing market research companies in the U.S., market leader in Canada, and among the most
trusted research brands in North America. With more than 1,500 professionals and support staff in the U.S. and Canada,
Ipsos offers a suite of survey-based services—guided by industry experts and bolstered by advanced analytics and
methodologies—in advertising, customer loyalty, marketing, media and public affairs research, as well as forecasting,
modeling, and consulting. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online
research products and services.
Ipsos conducts polling on behalf of the Associated Press, the world’s oldest and largest news organization.
In 2007, Ipsos generated 927.2 million euros ($1.27 billion U.S.) in total revenues, of which 31% came from its North
American operations. The Paris-based company was founded in 1975 and has been listed on the Paris Stock Exchange
since 1999.
Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.
1700 Broadway, 15th Floor
New York NY 10019
Tel: 212.265.3200
Fax: 212.265.3790
www.ipsos-na.com
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos
helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the
world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help
clients build long-term relationships with their customers. They test advertising and study audience responses to various
media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research,
as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online
research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The
company was founded in 1975 and has been publicly traded since 1999.
In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.). Visit www.ipsos.com to learn more about
Ipsos’ offerings and capabilities.
Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime
segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
Page 2
Page 3