Creativity in VE
The
Phases of The VE Workshop
No
Yes
Information
Function
Analysis
Value
Circle
Development
Presentation
VE Job Plan
Decision
Implementation
Follow up
Quality Model ( Star Diagram for a Housing Project)
Environmental Impact
Setting the priorities
Operation
Engineering
Effectiveness
Balance
Performance
Quality
Profile
Maximum
User Comfort
10
5
0
5
10
Safety &
Security
Minimum
Schedule
Image
( Site & Facility)
Flexibility
‫تحديد أولويات الجودة‬
‫األهم فالمهم‬
‫البيئة‬
‫التشغيل‬
‫الكفاءة الفنية‬
‫والصيانة‬
‫‪Balance‬‬
‫‪Quality‬‬
‫‪Profile‬‬
‫‪Maximum‬‬
‫األمان والسالمة‬
‫‪10‬‬
‫‪5‬‬
‫‪0‬‬
‫‪5‬‬
‫‪10‬‬
‫‪Minimum‬‬
‫الجدول‬
‫الزمني‬
‫الشكل الجمالي‬
‫‪Quality Model‬‬
‫)‪( Star Diagram‬‬
‫المرونة‬
‫راحة المستخدم‬
Quality Model ( Star Diagram for a Housing Project)
Environmental Impact
Operation
Engineering
Effectiveness
Balance
Performance
Quality
Maximum
User Comfort
10
5
0
5
10
Profile
Safety & Security
Minimum
Schedule
Image ( Site & Facility)
Flexibility
Creativity in VE
Creativity Cycle
100
Improve
By training
50
0
0
2
4
6
Age, Years
8
………………….
Value Engineering
VE is
Creative
Team Work
Change
is
The only
VE makes
constant thing is
Change
Change
on purpose
to
Progress
‫‪Creativity in VE‬‬
‫مراحل اإلبداع –‬
‫د‪ .‬طارق السويدان‬
‫التحضير‬
‫التحري‬
‫التحول‬
‫االحتضان‬
‫التنوير‬
‫التقييم‬
‫التنفيذ‬
‫عملية اإلبداع ‪ :‬د‪ .‬طارق السويدان‬
‫الهندسة القيمية هي ‪ ...‬عملية إبداعية‬
‫التحضير‬
‫التحري‬
‫التحول‬
‫ال‬
‫التطبيق والمتابعة‬
‫االحتضان‬
‫التنوير‬
‫نعم‬
‫قرار‬
‫‪Value‬‬
‫‪Circle‬‬
‫البحث والتطوير‬
‫التقييم‬
‫التنفيذ‬
‫عرض‬
‫التوصيات‬
‫المصدر ‪ :‬د‪ .‬طارق السويدان‬
‫تحليل‬
‫الوظائف‬
‫جمع‬
‫المعلومات‬
Value Management
INDIVIDUAL EFFORTS
PM
Designer
Owner
User
VE APPROACH
VE TEAM EFFORT
SOLUTION
Engineers
The VE Team (Holistic Team)
Multi-discipline Team
User
Led by
Value specialist
and composed of
Team size
Designer
Specialists
7 2
+-
Value Management
VE Team
Value
Specialist
Proponent
Representative
VE Job Plan
Designer
Consultants
FPD
PMT
Cost
Estimator
Other
Specialist
Value
Engineering
Process
Outcome
Recommendation
Implementation
Value Management
VE Team
CVS
Others
Engineers
VE
User
Designer
TEAM
O&M
Specialists
Cost
Estimator
Team Work – Resolving Conflicts
Level of Communication
High
Synergistic (Win/Win )
Trust
Respectful (Compromise)
Defensive (Win/Lose or Lose/Win )
Low
Low
Cooperation
High
Team Work – Resolving Conflicts
Team Work – Resolving Conflicts
Creativity in VE
Brainstorming Method
 Create as many ideas as possible
 Quantity not quality( at this stage )
 Absolutely no judgments or discussion
 Go Wild !!
 Challenge every thing (…. Even your standards )
Total Value Management
Cause-and-effect Diagram
by Ishikawa
Also call the fishbone Diagram
Time
Machine
Method
Materials
Major
Defect
Energy
Measurement
Cause
Personnel
Environment
Effect
Value Engineering
Have you heard these lately ….
That’s impossible !
We don’t things that way !
We tried something like that before, and it didn’t work !
We would be laughed at !
It’s against our !
Please, be serious !
It can’t be done !
It’s my job !
We’re different !
I know that boss won’t like it !
We have been do it successfully for that last 15 years, why
change!
Change
Fear of Change
is actually
Fear of Failure
is actually
Fear of Rejection
Resistance to Change
THE TELEPHONE
The following editorial appeared in a Boston newspaper toward the end of the
19th century“ A man about 46 years of age, giving the name of Joshua
Coppersmith, has been arrested in New York for attempting to extort funds from
ignorant and superstitious people by exhibiting a device which he says will
convey the human voice and distance over metallic wires, so that it will be heart
to the listener at the other end. He calls the instrument a ‘Telephone’ , which is
obviously intended to imitate the word ‘Telegraph’ and win the confidence of
those who know of the success of telegraph without understanding the principles
on which it is based. Well informed people know that
it is impossible to transmit a human voice
over a metallic wire”.
Resistance to Change
THE TELEPHONE
"This 'telephone' has too many errors to be
seriously considered as a means of
communication. The device is inherently of
no value to us.“
Obviously intended to imitate the ‘Telegraph’
Western Union internal memo, 1876.
Resistance to Change
At the beginning of the 20 century, The President of
the US Patent office who was called, then, the steward
of innovation wrote a letter to the US Congress stating
“ Every thing that can be invented… has
been invented ”
and requested that the Patent office be dismantled and
be assigned to a different job.
Resistance to Change
“ Computers in the future may weigh no
more than 1.5 tons "
Popular Mechanics, forecasting the relentless march of science,
1949
Resistance to Change
"I think there is a world market for maybe
five computers."
Thomas Watson, chairman of IBM, 1943
"There is no reason anyone would want a
computer in their home."
Ken Olson, president, chairman and founder of Digital Equipment
Corp., 1977
Resistance to Change
"Heavier-than-air flying machines are
impossible "
Lord Kelvin, president, Royal Society, 1895.
"Airplanes are interesting toys but of no
military value."
Marechal Ferdinand Foch, Professor of Strategy, Ecole
Superieure de Guerre.
Resistance to Change
"Drill for oil? ..You mean drill into the
ground to try and find oil? You're crazy."
Drillers who Edwin L. Drake tried to enlist to his project to drill
for oil in 1859.
Resistance to Change
"640K ought to be enough for
anybody."
Bill Gates, 1981
Resistance to Change
“ He is Crazy “
Comments to Mr. Gargawi about his ideas of
Dubai Shopping Festival & The Internet City
B
1998 Revenue = Dhs 17 illions
The highest hotel occupancy rate in the world
Quiz
Connect all 9 dots with only 4 straight continuous
lines
Answer … get out of the usual or the conventional method
Message … Get out of the square …
Quiz
Connect all 9 dots with only 5 straight continuous lines
Answer … get out of the usual or the conventional method
Message … Get out of the square …
Answer
Answer … get out of the usual or the conventional method
Message … Get out of the square …
Answer … get out of the usual or the conventional method
Message … Get out of the square …
Definition
Creativity is
Seeing the same thing as everyone else but
thinking of something different
90% of science is imagination
Einstein
Creativity is 99% perspiration and 1% inspiration
Edison
Creativity is effected by
 Physical Health
 Diet
 Drugs
 Sleep and rest
 Natural light
 Mental Attitude
Creativity Obstacles
 Fear of criticism
 Lack of confidence
 State of mind …negative attitude
 Too hectic environment
 Demand quick result
 Rigid rules
 Stress, Routines, Beliefs, ego, self criticism
Creativity Myths
 Only smart people are creative.
 Creativity Happens suddenly
 Creativity is limited to type or race ...
Perceptual Blocks
 Seeing what you expect to see.
 Difficulty in Isolating the problem
 Inability to see the problem from various viewpoints
 Saturation
 Failure to utilize all sensory inputs
Emotional Blocks
 Fear of taking a risk
 Chaos
 Judging while generating ideas
 Inability to incubate
 Lack of challenge
 Reality & fantasy
Cultural Blocks
 Fantasy is a waste of time
 Fun is for children
 No humor in problem solving, … it is serious matter
 Tradition is more important than change
 Any problem can be solved by scientific thinking
 Whole brain thinking
Environmental Blocks
 Lack of corporation and trust among colleagues
 Autocrat boss
 Distraction
 Lack of support to bring ideas to action
Intellectual Blocks
 Solving using inappropriate language
 Inflexible thinking
 Lack of information
 Lack of communication skills
Why not ask questions?
 How do people sleep ?
 If mirrors makes letters backwards, why don’t they
make them appear upside down ?
How to enhance Creativity
 Create as many ideas as possible
 Quantity not quality( at this stage )
 Absolutely no judgments or discussion
 Go Wild !!
 Challenge every thing (…. Even your Standards )
Phrases and Gestures
Killer Phrases
Creative Phrases
Non-Verbal Killer Gestures
Non-Verbal Creative Gestures
Have you heard these lately ?
That’s impossible !
We don’t do things that way !
We tried something like that before, and it didn’t work !
We would be laughed at !
It’s against our !
Please, be serious !
It can’t be done !
 It’s my job !
We’re different !
 I know that boss won’t like it !
We have been do it for that last 15 years, why change!
Value Engineering aims to :-
Making creativity and changes on purpose
rather than let it happen spontaneously
Creativity Cycle
100
Improve
By training
50
0
0
2
4
6
Age, Years
8
………………….
Left brain-Right brain exercise
Look at the chart and say the COLOUR not the word
Yellow
Black
Purple
Orange
Blue
Green
Blue
Red
Yellow
Green
Red
Blue
Orange
Green
Red
Black
Purple
Orange
Left – Right conflict
Your right brain tries to say the color, but
Your left brain insists on reading the word
Creativity in VE
 Create as many ideas as possible
 Quantity not quality( at this stage )
 Absolutely no judgments or discussion
 Go Wild !!
 Challenge every thing (…. Even your standards )
‫‪Creativity in VE‬‬
‫مراحل اإلبداع –‬
‫د‪ .‬طارق السويدان‬
‫التحضير‬
‫التحري‬
‫التحول‬
‫االحتضان‬
‫التنوير‬
‫التقييم‬
‫التنفيذ‬
‫عملية اإلبداع ‪ :‬د‪ .‬طارق السويدان‬
‫الهندسة القيمية هي ‪ ...‬عملية إبداعية‬
‫التحضير‬
‫التحري‬
‫التحول‬
‫ال‬
‫التطبيق والمتابعة‬
‫االحتضان‬
‫التنوير‬
‫نعم‬
‫قرار‬
‫‪Value‬‬
‫‪Circle‬‬
‫البحث والتطوير‬
‫التقييم‬
‫التنفيذ‬
‫عرض‬
‫التوصيات‬
‫المصدر ‪ :‬د‪ .‬طارق السويدان‬
‫تحليل‬
‫الوظائف‬
‫جمع‬
‫المعلومات‬
Cause-and-effect Diagram
by Ishikawa
Also call the fishbone Diagram
Time
Machine
Method
Materials
Major
Defect
Energy
Measurement
Cause
Personnel
Environment
Effect
Team Communication
High
Synergistic (Win/Win )
Trust
Respectful (Compromise)
Defensive (Win/Lose or Lose/Win )
Low
Low
Cooperation
High
The
End