Ratings
•
•
•
•
•
TheNY6+Champgameexperiencedouble-digitdeclinesfrombothlastyear’sCFPsystemandpriorrecentBCSyears.
NationalChampionshipratingsweredownfrom2015butrelativelyflatwith2014.
RatingsfortheCFPSemissawdeclinesofmorethanone-thirdacrossHHsandkeydemos.Ratingsdeclinescanbe
attributedtobothreach(NYEeffect)andtimespentviewing(lacklustermatch-ups).
TheremainingNY6bowls(access)sawincreasesoverlastyearlargelyduetotheirshiftfromNYEtoNYDandtheinclusion
oftheRoseBowl.
The2016CFPNationalChampionshipranksasthe6thmost-viewed(HHandP2+)cabletelecastever.Itisalsothemostwatchedcabletelecastsincelastyear’sCFPNationalChampionship.
HOUSEHOLDS
USRTG IMPS
VIEWERS(P2+)
USRTG IMPS
DEMORATINGS
M1834 M1849 M2554 P1834 P1849 P2554
ESPNBCS/NY6+Champ
2012(5T/C)
8.44
9,677,885
4.86
14,079,895
5.59
6.59
7.24
4.30
4.82
5.33
2013(5T/C)
8.76
9,998,979
5.23
15,130,969
5.15
6.59
7.72
3.84
4.92
5.73
2014(5T/C)
9.40
10,889,202
5.62
16,549,158
5.51
6.81
7.68
4.38
5.22
5.95
2015(7T/C)
9.47
11,022,949
5.79
17,150,808
5.82
6.97
7.82
4.46
5.31
5.95
2016(7T/C)
7.73
8,992,227
4.61
13,678,801
4.23
5.36
6.22
3.23
4.05
4.68
-18%
-18%
-18%
-17%
-20%
-18%
-20%
-17%
-27%
-23%
-23%
-21%
-20%
-19%
-28%
-26%
-24%
-22%
-21%
-21%
2012
14.01
16,072,268
8.36
24,213,839
10.09
11.63
12.52
7.84
8.72
9.43
2013
15.07
17,215,532
9.11
26,380,012
10.05
12.30
13.63
7.48
9.24
10.26
2014
14.44
16,727,036
8.68
25,572,036
9.84
11.34
12.32
7.90
8.74
9.62
2015
18.22
21,204,544
11.28
33,394,765
12.87
14.62
15.27
9.71
11.08
11.72
2016
14.67
17,076,783
8.65
25,666,505
9.21
10.96
12.13
6.96
8.26
9.18
%Chngv.2015
%Chngv.2014
-19%
2%
-19%
2%
-23%
0%
-23%
0%
-28%
-6%
-25%
-3%
-21%
-2%
-28%
-12%
-25%
-5%
-22%
-5%
2014-15(NYD)
15.02
17,480,536
9.53
28,217,994
8.94
10.99
12.82
7.17
8.64
9.96
2015-16(NYE)
9.30
10,824,524
5.71
16,957,690
4.97
6.58
7.73
3.93
5.06
5.91
-38%
-38%
-40%
-40%
-44%
-40%
-40%
-45%
-41%
-41%
2014-15
4.57
5,321,890
2.59
7,658,487
2.57
3.12
3.51
1.85
2.24
2.54
2015-16
5.38
6,263,525
3.15
9,360,115
2.73
3.50
4.15
2.04
2.60
3.06
%Chngv.2015
18%
18%
22%
22%
6%
12%
18%
10%
16%
20% %Chngv.2015
%Chngv.2014
CFPNat'lChamp
CFPSemis
%Chngv.2015
AccessBowls
Source:NielsenMediaResearch
Reach&TimeSpentViewing
•
•
•
Asweknowaratingisdependentonbothreach&timespentviewing.
ThebiggestratingssorespotforuswastheCFPSemis.Herewesawareachdeclineofnearlyone-third–lesspeopletuning
intothegame.Thepeoplethatdidtunetothegamespent18%lesstimewiththeCFPthantheydidlastyear.
TheNationalChampionshipGamealsosawadeclineinreachof18%fromlastyear.
Reach(000) Chng TimeSpentViewing Chng
Source:NielsenMediaResearch
NY6+Champ
30,912
-9%
77
-8%
Nat'lChamp
45,952
-18%
95
-6%
CFPSemis
33,205
-32%
89
-18%
AccessBowls
26,006
24%
67
-1% TeamInterest
•
•
•
Overallteaminterestinthisyear’sfieldwassubstantiallylower.
Lastyear,all4teamsrankedasatop10teamamongCollegeFootballfans.
ThisyearOklahomacameinwitha#16rankingwhileClemsonwasallthewaydownat#31.
CollegeFootballFanBaseRankings
Q42014
Alabama
FloridaState
OhioState
Oregon
#
2
7
1
4
SemiAvg.(4Teams)
4
3
ChampAvg.(2Teams)
Q42015
MichiganState
Oklahoma
Alabama
Clemson
Source:ESPNSportsPoll,AmongCollegeFootballFans
#
9
16
3
31
15
17
RankDrop
-11
-14
MinuteByMinuteAnalysis
•
•
MinutebyMinuteAnalysisforthe3CFPgamesshowthatallgamesstartingatalowerlevelin2014-15
NotablytheratingsgapfortheCFPLateSemiswasconsiderabletowardtheendofthetelecast.
Source:NielsenMediaResearch
Co-Viewing
•
•
•
OnaverageabouthalfofCFPviewersco-viewedwhichwasdownabout7%fromlastyear’sgames.
Co-ViewingwasmostnotablydownfortheEarlyCFPSemifinal–makessenseaslikelynotasmanypeoplewerehomewith
itbeingaworkdaythisyear.
TheLateCFPSemifinalsawaslightincreaseinco-viewershipversuslastyear’sgame.
ProgramName
CFPSemiEarly
CFPSemiLate
CFPChampionship
3GameAvg
%Co-Viewing Chngv.YAGO
47
56
51
51
-16%
2%
-6%
-7%
Source:NielsenMediaResearch
Reach
•
The2015-16NewYear’s6+Nat’lChampdelivered80.2MMviewers,27%ofthetotalpopulation
Source:NielsenMediaResearch
Megacast
•
•
Megacastfeedsdeliveredanadditional2%inaudienceaboveandbeyondthelinearfeed(acrossTV+WatchESPN)
WatchESPNsawanincreaseof13%inconsumptionwiththeadditionoftheMegacast
Source:Nielsen/Adobe
SteadyPerformancebyWatchESPN
•
•
•
•
ESPNsaw62%averageminuteaudiencegrowthacrosstheNY6+Champgames.
o Growthwaslargelydrivenbyincreasesinuniques(+54%y-o-y)
IncreasesweremostsubstantialfortheaccessgameswhichgrewAMAby77%.
WatchESPNincreasedthedeliveryoftheNY6+ChampGameby1.2%aboveandbeyondtheTVaudience.
The2016Nat’lChampgameranksasthebestnon-WorldCupeventeveronWatchESPNinaverageminuteimpressions,
uniqueviewersandtotalminutes.
Source:Adobe
AVERAGEMINUTEAUDIENCE
UNIQUEVIEWERS
BCS/NY6+Champ
2011-12
2012-13
2013-14
2014-15
2015-16
Y-o-YChange:
Chngv.2YAGO:
TOTALMINUTES MINUTESPERVIEWER
111,161
48,663
83,024
154,094
249,299
62%
200%
319,527
191,173
301,281
605,833
930,775
54%
209%
22,481,741
9,569,051
18,389,520
34,530,282
56,334,783
63%
206%
68
49
61
56
58
3%
-5%
Nat'lChamp
1/9/2012
1/7/2013
1/6/2014
01/12/2015
01/11/2016
Y-o-YChange:
Chngv.2YAGO:
260,943
94,615
160,225
366,074
518,487
42%
224%
662,284
362,507
553,426
1,160,688
1,769,444
52%
220%
45,404,036
17,693,082
33,647,277
82,000,485
124,436,824
52%
270%
69
49
61
71
70
0%
16%
CFPSemis
2014-2015
2015-2016
Y-o-YChange:
186,936
312,669
67%
863,997
1,117,429
29%
42,434,478
67,141,515
58%
48
60
25%
82,786
146,690
77%
325,596
605,829
86%
18,109,466
32,235,078
78%
57
53
-7%
AxisGames
2014-2015
2015-2016
Y-o-YChange:
ESPNistheplacetobeNewYear’sEveandNewYear’sDay
•
ESPNwasthe#1networkamongHHsandkeydemosonbothNYEandNYD
Source:NielsenMediaResearch,L+SD,TotalDay
DemographicDeclines
•
Demographicshifts/declinesweremostnotableintheEastCentralandPacificregionsthoughdeclineswereconsistent
acrosstheboard.
Territory
CFPAverageAudience(000)
2014-15
2015-16
Persons2-99
Males2-99
Persons18-24
Persons25-34
Persons35-44
Persons45-54
Persons55-99
HHIncome=$100,000+
CountySize=A
CountySize=B
CountySize=C&D
HOHED=4+YearsCollege
HOHOrigin=Hispanic
HOHRace=Black
HHW/Children=Children
27,725
17,808
1,789
3,246
3,789
4,518
11,769
10,467
9,286
9,532
8,907
11,259
1,344
3,178
9,784
18,519
11,996
1,171
1,971
2,482
3,213
8,082
7,319
6,170
6,357
5,992
8,014
907
2,343
6,247
Chng
-33%
-33%
-35%
-39%
-34%
-29%
-31%
-30%
-34%
-33%
-33%
-29%
-33%
-26%
-36%
Northeast
EastCentral
WestCentral
Southeast
Southwest
Pacific
3,464
4,735
3,658
7,419
3,572
4,867
2,281
2,525
2,290
6,207
2,717
2,484
-34%
-47%
-37%
-16%
-24%
-49%
Source:NielsenMediaResearch
Social
TV:
•
•
TheNewYear’s6+Champgametogethersawadeclineof48%inTotalTweetsforthe7games
Despitethesedeclinestherearesomegoodstories:
o ESPNwasthemost-tweetedaboutnetworkon12/31/15,1/1/16,and1/11/16
o ESPNaccountedfor45%oftweetsonNYE,48%onNYD,and69%on1/11/16
o
CapitalOneOrangeBowlonESPNwasthe#1mosttweetedindividualepisodeonNewYear’sEvetodate,as
measuredbyNielsenSocial(Source:Nielsen,12/31/11–12/31/15)
2015NY6+Champ
2016NY6+Champ
%Change:
TotalUniqueAuthors TotalTweets TotalImpressions
507,429
1,536,107
165,474,101
224,519
555,959
78,324,174
-56%
-64%
-53%
2015CFPSemis
2016CFPSemis
%Change:
2015Nat'lChamp
2016Nat'lChamp
%Change:
723,413
220,575
-70%
2,247,790
475,830
-79%
237,457,071
69,552,864
-71%
1,198,553
709,860
-41%
3,936,690
2,034,906
-48%
399,450,185
249,822,521
-37%
Source:NielsenSocial
Handles:
•
@sportscenterwasthe#1mostengagedsportshandle/pageonNYE,NYD,and1/11/16
Source:Shareable
LessPeopleattheSetonNYEthanNYD
•
•
TheamountofpeopleusingtelevisiononNewYear’sEvewasonparwithlastyearonNYE.
Thedifferencewasintheday.PUTlevelsare10%+loweronNewYear’sEvethanNewYear’sDay.
PersonsUsingTelevision
TotalDay 4P-8P
8P-12P
1/1/2015
1/1/2016
NewYear'sDayAverage
25
24
24
36
33
35
38
35
37
12/31/2014
12/31/2015
NewYearsEveAvg.
21
22
22
29
30
29
32
33
33
NYEv.NYD
-11%
-15%
-11%
Source:NielsenMediaResearch
NewYear’sEveProgrammingCameintoPlayastheBallDropped
•
•
•
OnNewYear’sEve,ESPNfacedmorecompetitionthannormalparticularlyastheballdropped.
ThoughESPNwasthehighest-ratednetworkontheday,ABCtookthehighestratedprogramwithits11:30Pairingofthe
NewYear’sRockin’Eve
o Forcontext,duringNYD’15theRoseBowlhelda3Xratingsadvantageoverthehighest-ratednon-CFPprogram–
theBigBangTheoryonCBS.
Asyoucanseefromthechartbelow,ESPN’sshareofTVaudiencebeganamarkeddeclineinaudienceshareat11P(12%)
andthendroppedallthewayto4%atmidnight.
o ThisisinstarkcontrasttoNewYear’sDaylastyearwhenESPN’sshareofTVaudiencepeakedinthe11P–1A
window.
ESPNShareofTVViewingbyHour
35%
30%
25%
20%
15%
10%
5%
0%
1-Jan-15
31-Dec-15
11-Jan-16
Source:NielsenMediaResearch,P2+
CompetingwithYearsofHolidayTradition
•
ThoughfanintentionstotunetotheCFPSemiswerehigh,therewereseveralfactorsthatthrewthesefansofftheircourse.
st
o 61%offansmadeNYEplansclosetothe31 o 61%offansfeltthatduringthedayonNewYear’sEveismorelikeanormalroutinethanaspecialholiday.
o 6:45PwastheaverageplannedstarttimeforNYEactivities
o Andthere’smore:
WedidchangesomeNYEViewingBehaviors
Source:NielsenMediaResearch,P2+