THE NRL SEASON
STARTS HERE
2 MARCH - 1 OCTOBER 2017
SKY HAS GOT IT COVERED
Rivalry with our mates over the ditch has
always been epic. SKY has you covered
with all NRL games.
• 31 weeks of coverage, March - October
IT PROMISES TO BE QUITE A SEASON…
2017 will be better for the fans and better
for advertisers.
•
• New Zealand viewer friendly times
• Total of 206 league games LIVE and
exclusive to SKY Sport.
•
The season has a 6pm Friday game
introduced across the schedule,
providing fans a full night of Rugby
League on Fridays.
•
New Warriors coach Stephen Kearney
will bring in some fresh thinking.
• Prime has delayed coverage of all State
of Origin games and the ANZAC Test.
Get involved in the 2017 Rugby League
season by checking out our two
advertising packs. Alternatively, chat to
your Account Manager about customising
a campaign with spot buys across Prime
and SKY.
The Warriors will play five of their first
six games on home soil, with home
support, here’s hoping for a stellar
performance.
It sure will be a big year, in the build up to
the Rugby League World Cup 2017 which
is held in Australia, New Zealand and
Papua New Guinea from 27 October.
FANZONE
PROFILE:
Rugby League fans1 are skewed towards
males and 53% are younger than 50.
Their average annual household income
is a healthy $100,000.
1.1 MILLION CUME AUDIENCE:
Coverage2 of the NRL, the ANZAC Test
and State of Origin games draws an
audience of 1.1 million. This makes it one
of the most watched sport codes on SKY
Sport and Prime.
WARRIORS:
For the 2016 season, Warriors games
averaged 3.5 TARPs (M25-54) with
individual games going as high as 5.4
Sources: SKY Search 2016 / Nielsen CMI
1) SKY Rugby League Fans are AP15+ w SKY interested in seeing Rugby League on TV.
2) Nielsen TAM. Includes pre, post, live, replays, highlights.
SCORE A RUGBY LEAGUE PACK
2 MARCH - 1 OCTOBER 2017
Full Packs - SKY Sport
Warriors Round Robin
Pack Price
$40,000
Ratecard Value
$73,400
Discount
46%
Estimated Ratings
M25-54
95
Estimated CPT
Spot Buy
NRL Finals
Chat to your Account Manager
as price varies according to the
performance of the Warriors.
29
Spot Placement
24 x Warriors Games
1 x ANZAC Test
1 x City vs. Country
1 x State of Origin I
1 x State of Origin II
1 x State of Origin III
ANZAC Test
State of Origin I
State of Origin II
State of Origin III
SKY Sport
192 NRL round robin games
(which include 24 Warriors games)
$420
Number of Spots
Prime
9
4 x Qualifying Games
2 x Semi-finals Games
2 x Preliminary Finals
1 x Grand Final
ANZAC Test
City vs. Country
State of Origin I
State of Origin II
State of Origin III
Final Series
Chat to your Account Manager
for more information
PACK MANDATORIES: Packs will be sold on a first come, first served basis • Pack buys will receive preference over spot buys • Spot placement is at the
discretion of SKY TV and is subject to broadcast sponsor obligations • All airtime is subject to availability • Purchase of airtime packs must be confirmed in
writing • Ratings are provided as an estimate only and are not guaranteed• Standard SKY cancellation penalties apply • The schedule of games is subject
to change • All prices quoted are GST exclusive and agency commission bearing • V.I.D CPTs are not applicable • Rates are based on 30 second airtime
duration • Standard duration loadings apply.
YOU MAKE THE CALL!
on [email protected]
or phone (09) 531 6262
Printed Jan 2017