How Brooks Brothers Turned One Tweet from a Celeb Fan into a Serious
Social Win
Using two Spredfast solutions, Brooks Brothers pinpointed a celebrity’s Tweet to the brand and
turned it into a wildly successful consumer experience—and a social win. Brooks Brothers’ Social
Team used Spredfast Conversations to unearth a Tweet by ESPN Analyst and retired soccer player,
Taylor Twellman. Twellman tweeted that he was at Brooks Brothers helping his friend and fellow
retired soccer player, Alexi Lalas, find a pair of shoes. Almost immediately, the Brooks Brothers team
sprung into action, using Spredfast Intelligence to track the story.
The Results
1900%
76%
2M
increase in favorites
over the average
Tweet
increase in retweets
over the average Tweet
potential social
impressions
Wanna know more?
Read on.