Press Release
Popular game show highlights Henkel products
Henkel to be featured on Save to Win
Scottsdale, Ariz., Feb. 3, 2017 – Henkel today announced that several of their products will
be featured on an upcoming episode of the Save to Win shopping game show, a popular
television program. The segment will air on Saturday, Feb. 4 as part of the “One
Magnificent Morning” block on the CW Network. In this episode, contestants will have to
answer trivia questions about Henkel brands correctly for a chance to win big! Some of the
brands that will be featured include Purex®, Renuzit®, Dial®, Tone®, PUREX® Crystals,
Combat® and Right Guard®.
Save to Win is a fun and fast-paced play-along game show where shoppers have a chance to
win cash. Contestants compete in three rounds to test their familiarity with America’s
favorite household brands. Two teams compete head-to-head as they play shopping-themed
games in the studio store that resembles Family Dollar, one of America’s largest retail
chains. The show, which is hosted by celebrity chef Pat Neely, allows participants to have fun
while saving money. The show concludes with a final bonus round where contestants have
the opportunity to select items from the product-themed prize wall, allowing one team the
chance to win the jackpot.
“I had to take a moment to thank you for your support of our new game show,” commented
Neely. “I’m super excited because I know it’s going to be an exciting show. None of this
would be possible without Henkel’s participation, the Production Company, and Family
Dollar.”
“Henkel is thrilled to be a part of this segment airing on Feb. 4,” added Camilla Innes, Henkel
Senior Manager for Shopper Marketing, Body Care. “This partnership provides a great
opportunity to showcase the wide array of products the company offers in a fun, exciting
setting.”
Henkel in North America
Henkel markets a wide range of well-known consumer and industrial brands in North America,
including Dial® soaps, Persil®, Purex® and all® laundry detergents, Snuggle® fabric softeners, Right
Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit www.henkelnorthamerica.com for more information.
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About Henkel
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading
positions with its three business units in both industrial and consumer businesses thanks to strong
brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the
adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty
Care businesses, Henkel holds leading positions in many markets and categories around the world.
Founded in 1876, Henkel looks back on more than 140 years of success. In 2015, Henkel reported
sales of 18.1 billion euros (20.1 billion US dollars), adjusted operating profit of 2.9 billion euros (3.2
billion US dollars). Its three top brands, Persil (detergent), Schwarzkopf (hair care) and Loctite
(adhesives) generated more than 6 billion euros (around 6.6 billion US dollars) in combined sales.
Henkel employs around 50,000 people globally – a passionate and highly diverse team, united by a
strong company culture, a common purpose to create sustainable value, and shared values. As a
recognized leader in sustainability, Henkel holds top positions in many international indices and
rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information,
please visit www.henkel.com
Contact:
Phone:
Email:
Delker Vardilos
860-571-5344
[email protected]
Henkel AG & Co. KGaA, Corporate Communications
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