Dr. Allan Paivio
Tell Us A Little About Yourself

Born March 29, 1925

Ph.D. from McGill University in Psychology

Professor emeritus at the University of Western Ontario

Started in 1963 and was there until retirement

Main Focus: imagery, memory, language, and cognition.

Dual Coding Theory - 1971

Mr. Canada in 1948

Golf and Body Building
Describe the Dual Coding Theory
 In
simple form, it implies that verbal and nonverbal systems are alternative internal
representations of events or things.
 In
a sense we are looking at human
cognition with verbal and nonverbal
information.
Would you share an example?

Take an image of a boy marked with the word boy.
While that is being viewed, the word “boy” is spoken.
In the end, the person this is being spoken to will have
a better recall at a future point.

You can use this with a house, car, animal, and so on.
How should we look at this in
technology inside K-12 classrooms?

Many proponents including myself see this as a way
that supports using various multimedia applications
inside the classroom.

These can focus upon placing text with a visual and
are different than a more traditional lesson layout.
What does this do for policies in
education?

Dual Coding theory identified three types of processing:

(1) representational, the direct activation of verbal or nonverbal representations

(2) referential, the activation of the verbal system by the
nonverbal system or vice-versa

(3) associative processing, the activation of representations
within the same verbal or nonverbal system.
Mental Representations

"Human cognition is unique in that it has become
specialized for dealing simultaneously with language
and with nonverbal objects and events. Moreover,
the language system is peculiar in that it deals
directly with linguistic input and output (in the form of
speech or writing) while at the same time serving a
symbolic function with respect to nonverbal objects,
events, and behaviors. Any representational theory
must accommodate this dual functionality."
Check Our Website For Resources