Job Description
Digital Officer
April 2017
Mary’s Meals International
Digital Officer
Glasgow
Salary scale: £23,804
It gets you out of bed in the morning and pays the bills, but are you looking for much more from your job?
Mary’s Meals is a fast-growing international charity, currently providing more than one million hungry and
impoverished children in 12 countries with a nutritious meal every school day.
We are looking for a Digital Officer to work within the International Communications team to support the Digital
Manager in developing Mary’s Meals’ global online presence. You’ll assist in bringing our brand new digital strategy
to life across our suite of multi-language websites, social media and email marketing, with your blend of technical
expertise and digital storytelling skills ensuring an integrated supporter experience across all content.
Helping to deliver inspiring online content and campaigns while maintaining the distinctive Mary’s Meals brand will
be a day to day part of this role. You will also assist in developing learnings and recommendations based on data
analysis and will be comfortable at diving into Google Analytics or Facebook Insights. You will have experience of
content management systems and be excited at the prospect of assisting with the development of our websites to
improve functionality and audience experience.
You will also help to upskill the Mary’s Meals family in all things digital, providing support and training to MMI
colleagues in 13 national affiliates around the world, to help drive global growth in digital fundraising and awareness.
It is essential that you have excellent project co-ordination skills with the ability to manage a busy workload and
multiple tasks, and a strong understanding of digital media and the use of digital channels for marketing and
communications. You will also have excellent communication, problem solving, prioritisation and time management
skills. You’ll be a strong team player, who takes a collaborative approach and enjoys working with a wide range of
people with different levels of digital knowledge.
A Degree or HND qualification or equivalent level professional experience is also essential, as well as proven agency
or in-house digital communications experience.
If you have the ability to help us transform our digital presence through compelling content and a strong understanding
of the data behind it , while reinforcing our values to make a difference to the lives of children across the world, we
would love to hear from you. By contributing to the work of Mary’s Meals, you will become part of a worldwide
movement of people who will not accept that any child in this world of plenty should endure a day without a meal.
For full job description visit: https://www.marysmeals.org.uk/useful-links/work-for-us/
To apply send your CV, please contact our recruitment partner Badenoch & Clark by e-mail to
[email protected] or call 0141 220 6460
Closing date: Sunday 9th April 2017
www.marysmeals.org
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Mary’s Meals – a simple solution to world hunger
Mary’s Meals provides one good meal to some of the world’s poorest children in a place of education every
school day. It is a global movement supported by people from many walks of life and different backgrounds.
We have become known as ‘the charity that operates out of a tin shed’.
As an organisation working in some of the world’s poorest communities, we’re committed to keeping our
running costs low to maximise the good we can do with the donations entrusted to us. At most, we spend
just 7 pence of every pound donated on governance and fundraising.
This is only possible because most of our work is done by an army of volunteers in our fundraising
countries and in the communities where we work, who carry out lots of little acts of love on our behalf.
Hunger kills millions of children each year. It also stunts their growth – and their
dreams. Hungry children think about survival, not about going to school –
around 61 million of the world’s hungriest children do not attend school.
These life-changing meals attract hungry children into the classroom. The food
fills their empty bellies so they have the energy and opportunity to learn, giving
them the chance of a brighter future. The meals also support families struggling
to feed their children while boosting the country’s wider economy.
Mary's Meals is now feeding more than one million of the world’s poorest
children every day they attend school. It costs just £13.90 to feed a child for a
whole year.
www.marysmeals.org
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Mary’s Meals International
Mary’s Meals International is the central organisation which co-ordinates, supports and leads the global
Mary’s Meals movement, under the direction of the founder and chief executive and through the work of
six global directorates: Programmes, People, Finance, IT and Operations, Network Development and
Communications.
The global Mary’s Meals movement currently consists of eleven registered charity affiliates in Austria,
Canada, Croatia, Germany, Ireland, Italy, the Netherlands, Spain, Switzerland, the UK and the USA,
raising funds to support life-changing programmes in Benin, Burma, Ecuador, Haiti, India, Kenya, Liberia,
Malawi, South Sudan, Thailand, Uganda and Zambia.
The organisational structure showing the directorates in Mary’s Meals International is below:
MM
UK Board
Chief Executive
Officer
MM
USA Board
Executive Director
UK & Ireland
Executive Director
USA
Chief Operating
Officer
MM
UK Team
MM
USA Team
UK Team
Director of
Communications
USA Team
Director of
Programmes
Director of
Network
Development
Director of
Finance
Director of IT &
Operations
Director of
People
Purpose of the role
The Digital Officer uses the full spectrum of digital communications channels to tell the story of Mary’s
Meals through compelling content (underpinned by strong data analysis) in order to engage with new and
existing supporters and reinforce the values of the organisation.
This is a one year fixed term contract reporting to the Digital Manager. The organisational structure for the
Communications directorate is shown below:
www.marysmeals.org
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Director of Communications
Head of
International
Communications
Content
Development
Manager
Editorial
Manager
Communications
Officer Malawi
Graphic Designer
Communications
Officer Liberia
Communications
Officer
Digital
Manager
Digital Officer
Digital Officer
Communications
Officer
(Part time)
Communications Team
The remit for this role focuses on four key areas:
1. To support the Digital Manager in implementing the global digital strategy for Mary’s Meals
across all digital channels.
2. To help to grow our supporter base through data collection and analysis, the creation of
compelling content and by contributing to campaigns that raise awareness and help to grow our
income.
3. To play a key role across our social media channels, including engaging with Mary’s Meals
supporters, monitoring the social media landscape and proactively seeking out new opportunities.
4. To provide practical support to Mary’s Meals staff and affiliates to help drive global growth in
digital fundraising and awareness.
www.marysmeals.org
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Principal duties
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To support the Digital Manager to implement the global digital strategy for Mary’s Meals across the
charity’s ten websites, social media channels and email marketing, ensuring an integrated supporter
experience across all content.
To support the charity’s websites through the regular updating of content and to liaise with Mary’s
Meals’ digital agency on day to day updates and improvements to the websites, with the aim of
increasing engagement, maximising traffic and improving supporter experience.
To ensure the Mary’s Meals website is effective and accessible on mobile and to identify new
opportunities.
To contribute to the production of engaging digital content to help Mary’s Meals maintain and grow its
public profile. This includes social media, blog, email content and possibly video content.
To co-ordinate the day-to-day creation of regular emails to Mary’s Meals supporters using MailChimp,
including ensuring an efficient and co-ordinated production process, liaising with affiliates to gather
feedback and monitoring relevant statistics to ensure emails are effective at generating website traffic
and support.
To support the development of creative digital campaigns and content to tell the story of Mary’s Meals
online, which drives awareness, fundraising and support for our vision.
To play a pivotal role in Mary’s Meals’ day to day social media presence across Facebook, Twitter,
Instagram, LinkedIn and Google+, including engaging with supporters, monitoring the social media
landscape, spotting trending topics and suggesting new opportunities.
To contribute to SEO, online advertising and social media marketing activity to grow audiences, drive
traffic and generate income and brand awareness.
To assist with the gathering and analysis of monthly data on digital performance across all channels
and to support the Digital Manager in making key recommendations based on this learning.
To work with Mary’s Meals affiliate organisations to support digital needs and offer advice and practical
training on a day to day basis.
To support Mary’s Meals International staff to facilitate training and support to foster engagement and
contribution to digital activity.
To support innovation in Mary’s Meals’ digital channels by staying on top of digital trends and providing
practical opportunities for engagement and contribution across the organisation.
To play a role in ensuring that digital communications accurately reflect the Mary’s Meals brand values.
www.marysmeals.org
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Qualifications
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Degree level education in a relevant discipline or equivalent relevant professional experience.
Skills
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Excellent understanding of digital media and the use of digital channels for marketing and
communications.
Knowledge of and experience with different CMS.
Ability to gather, analyse and understand digital analytical information
Good understanding of email marketing platforms.
Excellent communication skills, including the ability to effectively engage with social media
communities.
Ability to work to brand guidelines.
Passion for telling Mary’s Meal’s story through digital channels.
Ability to comfortably and effectively interact with senior stakeholders and partners.
Strong relationship building skills, with a demonstrable ability to persuade and convince others.
Strong project co-ordination skills with the ability to manage a busy workload and multiple projects.
Resilient, flexible and self-motivated.
Creative thinking and problem solving.
Strong attention to detail.
Cultural sensitivity and the ability to work effectively with a wide range of people in different countries
and settings.
Good understanding of relationship marketing.
Good understanding of fundraising and/or developing supporter or customer base.
Ability to edit engaging visual content using Adobe Creative Suite (desirable).
Knowledge of HTML and CSS (desirable).
Ability to film and edit video content (desirable).
Experience
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Relevant work experience in a digital role.
Experience in effectively engaging with audiences using an organisation’s social media channels.
Experience in email marketing.
Evidence of producing content for digital channels.
Experience of analysing data using Excel.
Evidence of managing projects to deadlines.
Used to working in a fast-paced environment with multiple deadlines.
Working with and providing operational reports to senior staff
Working with external service providers, including marketing and creative agencies
Proven ability to innovate and to keep abreast of trends.
Good working knowledge of the marketing or fundraising environment including digital fundraising
experience (desirable).
Working in charity/international development sector (desirable).
Using Google tools (analytics, Adwords) PPC and other paid digital advertising and marketing
channels (desirable).
www.marysmeals.org
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Salary
Salary £23,804
Contact us
• Find out more about Mary’s Meals at: www.marysmeals.org
• Follow Mary’s Meals on Twitter and Facebook.
For more information on the role, please contact:
our recruitment partner Badenoch & Clark by e-mail to [email protected]
or call 0141 220 6460.
www.marysmeals.org
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