PFC 604- Attachment 2
SCHEME OF WORK
TWINTECH
COLLEGE SARAWAK
PROGRAMME: Bachelor of Business Administration (Hons) International Business
GROUP: DIB 3
SUBJECT: Principles and Practice of Marketing
CODE: BIB 3112
WEEK
1
LEARNING OUTCOMES
Student will be able to:
a) Brief introduction to the following chapters
b) To adopt and apply basic knowledge of
the said chapter in respect to current
issue.
c) To adopt and apply basic knowledge if the
said chapter in respect to their daily
activities
LESSON CONTENT
Ice Breaking Activities
TEACHING RESOURCES
1.
Course Structure from
Master File
- Review on the course structure, scheme 2. SOW and student
of work and students’ questionnaire.
questionnaire
3. Masterfile
Chapter 1: Introduction /Overview of
4. Reference book
Marketing
(Kotler, P. Principles of
- Introduction Marketing.
Marketing 7th edition)
- Core marketing concepts- customers’
5. Whiteboard
needs, wants & demands?
6. Computer
- Define what will satisfy customers’ needs 7. LCD projector
& wants
- Define how customers choose products &
service and how to obtain products and
services.
ASSESSMENT OPPORTUNITIES
1.
2.
Q&A
Discussion
Masterfile
Reference Book
(Kotler, P. Principles of
Marketing 7th edition)
Whiteboard
Computer
LCD Projector
1.
2.
Q& A
Discussion
Masterfile
Reference book
(Kotler, P. Principles of
1.
2.
Q&A
Discussion
Discussion
2
Student will be able to:
Chapter 2: Marketing management
a) Define marketing management and 5
- Define marketing management.
marketing philosophies
- Define marketing management
b) To define the marketing process
philosophies
c) To define the developing of marketing - The marketing process
mix.
- Developing the marketing mix
1.
2.
3.
4.
5.
Discussion
3
Student will be able to:
a) To define the company’s internal
environment
Chapter 3: The marketing environment
- Company’s internal environment
- The company’s microenvironment and
1.
2.
PFC 604- Attachment 2
b)
c)
To define the company’s
microenvironment and types of
customer and publics market
To define the company’s
macroenvironment
-
types of customer and publics markets
The company’s macroenvironment
Assignment 1
Marketing 7th edition)
Whiteboard
Computer
LCD Projector
Assignment 1 paper
3.
4.
5.
6.
Discussion
4
Student will be able to:
a) To understand types of markets and
the difference between organization
and consumer market
Chapter 4: Types of Market
- Difference between organizational and
consumer market
Discussion
5
Student will be able to:
Chapter 5: Consumer & Business buyer
a) To define consumer buying behavior behavior
and the factors that influencing
- Consumer buying behavior
consumer behavior.
- Factors influencing consumer behavior
b) To understand buyer decision process - Buyer decision process
and the stage in adoption process.
- Stage in the adoption process
Test 1
1.
2.
Masterfile
Reference book
(Kotler, P. Principles of
Marketing 7th edition)
3. Computer
4. LCD Projector
5. Whiteboard
1.
2.
Q&A
Discussion
1.
2.
Masterfile
Reference book
(Kotler, P. Principles of
Marketing 7th edition)
3. Whiteboard
4. Computer
5. LCD Projector
6. Test 1 paper
1.
2.
Q&A
Discussion
1.
2.
1.
Q&A
Discussion
6
Student will be able to:
a) To define the market segmentation in
terms of the level of market segmentation
and major segmentation in consumer
market and business market.
b) To define the market targeting and to
define the positioning for competitive
advantage.
c) To understand product, services and
experience
d) To understand the levels of product and
products classification
.
7
Chapter 6: Market Segmentation, Targeting
& Positioning
- Market Segmentation
- Market Targeting
- Positioning for competitive advantage
Chapter 7: Product Strategy
- Define on products.
- Products Classification: - consumer,
Industrial, Other Marketable entities.
Masterfile
Reference book
(Kotler, P. Principles of
Marketing 7th edition)
3. Whiteboard
4. Computer
5. LCD Projector
Assignment 2
Discussion
Mid Semester Break/ Chinese New Year Holiday
2. Discussion
PFC 604- Attachment 2
8
Student will be able to:
Continue Chapter 7: Product Strategy
a) To define individual product decisions. - Individual product decision: - Product
attributes, branding, packaging, labeling
and product support service.
Discussion
9
Student will be able to:
Continue Chapter 7: - Product Strategy
a) To define the new product development - New product development & product life
& product life cycle.
cycle.
b) To define the major stages in new
- Major stages in new product
product development.
development.
c) To define the product life cycle.
- Product life cycle
Test 2
Discussion
10
Student will be able to:
Chapter 8: Place (Distribution Strategies)
a) To define distribution and the channel - Introduction
of distribution
- The reason of manufacturer use
b) To define the use and the function of
intermediaries.
intermediaries
- The functions of intermediaries
c) To define the integration & distribution - Selecting the best channel design.
system.
- Integration & distribution system
d) Understand the distribution intensity.
- Distribution intensity
e) To define the physical distribution and - Physical distribution and logistic
logistic management.
management
1.
2.
Masterfile
Reference book
(Kotler, P. Principles of
Marketing 7th edition)
3. White board
4. Computer
5. LCD Projector
1.
2.
Q&A
Discussion
1.
2.
Masterfile
Reference book
(Kotler, P. Principles of
Marketing 7th edition)
3. Whiteboard
4. Computer
5. LCD projector
6. Test 2 paper
1.
2.
Q&A
Discussion
1.
2.
Masterfile
Reference book
(Kotler, P. Principles of
Marketing 7th edition)
3. Whiteboard
4. Computer
5. LCD projector
1.
2.
Q&A
Discussion
Q&A
Discussion
Discussion
11
12
Student will be able to:
a) To define pricing strategies.
b) To define general pricing approaches
and new product pricing strategies.
c) To define the price adjustment
strategies.
Chapter 9: Pricing Strategies
- Factors to consider when setting price.
- General pricing approaches
- New product pricing strategies.
- Price adjustment strategies.
1.
2.
Masterfile
Reference book
(Kotler, P. Principles of
Marketing 7th edition)
3. Whiteboard
4. Computer
5. LCD projector
1.
2.
Student will be able to:
a) Define controlling in an organization
Chapter 10: Integrated Marketing
Communication
1
2
1. Q & A
Masterfile
Reference book
PFC 604- Attachment 2
b) To understand the promotion mix.
c) To define the major decision in
advertisement.
-
Introduction
The promotion mix and promotion mix
strategies.
Advertisement
Setting advertisement objectives.
Setting the advertisement budget.
Public relations.
(Kotler, P. Principles of
Marketing 7th edition)
3 Whiteboard
4 Computer
5 LCD Projector
2. Discussion
1.
2.
Masterfile
Reference book
( Kotler, P. Principles of
Marketing 7th edition)
3. Whiteboard
4. Computer
5. LCD projector
1. Q & A
2. Discussion
1.
2.
1. Q & A
2. Discussion
Discussion
13
Student will be able to:
Continue chapter 10: Integrated Marketing
a) To define personal selling and sales
communication
promotion
- Personal selling and sales promotion
b) To define the steps in selling process.
- Managing the sales force
c) To define the relationship marketing, sales - Designing sales force strategy &
promotion and direct marketing.
structure.
- Steps in selling process.
- Relationship marketing
- Sales promotion
- Direct Marketing
- The benefits & growth of direct
marketing.
Discussion
14
Student will be able to:
a) To define the marking research.
b) Understand the marketing research
process
Chapter 11: Marketing Research
- Introduction
- The marketing research process.
15
16-17
Prepared By: Phang Kong Lan Date: 04/12/08 Reviewed By HOA:
Masterfile
Reference book
(Kotler, P. Principles of
Marketing 7th edition)
3. Whiteboard
4. Computer
5. LCD projector
Revision Week
Final Examination
Date:
Approved By AM:
Date: