KIT with STICKINESS
Your Clients WANT to work FOR
YOU
SEAL THE DEAL
You sold their house,
they bought a house,
you did a great job
and they love you for
it. I bet you want to
give them a big gift at
settlement….
DON’T
DO:
• Give a gift 30 days after
closing
• Prepare a standard gift for
Buyers and Sellers that has
stickiness (something that
won’t be drank, eaten,
spent & tossed, or die)
• Give a small ‘pre-gift’ at the
table- flowers from Katie
Mac, Wine, Booze,
But why 30 days Joe, WHY?
• Buyers get inundated with gifts from friends,
family and neighbors- DO NOT BE LOST IN THE
NOISE
• A gift arriving after the smoke has cleared,
reminds your clients who you are and why you
rock
• EXCEPTION, if a holiday or house warming is
coming soon- LAND THE GIFT BEFOREHAND
Joe, what is a Sticky gift?
• My sticky gift for buyers is a personalized VISA
gift card with a picture of the buyers holding a
SOLD sign in front of their new home. They will
spend it- but NONE of my clients throw it away. It
is usually on the fridge.
• If you noticed (since you pay keen attention to
your clients) some thing specific that the client
needs/enjoys: Art, Sports Memorabilia, a Blown
up framed photo of the old homestead, tools!
YOU HAVE MADE YOUR MARKNOW WHAT?
STAYING STICKY
Joe’s
STICKY list
• Set MLS parameters for their neighborhood to
monitor Sales activity. This info is ALWAYS
pertinent to buyers and should reflect Active
Pending and Sold listings---especially YOURS
• Review TAXES for appeal. From MAY 1st to
August’s 1st Business Day. If you can help themThey will remember you every tax year, every
lower mortgage payment, for as long as they own
it. YES, taxes can make you look good (we have a
power point for this)
STICKY LIST
• Celebrate the anniversary of their Closing. It is
already in your calendar- have it repeat every
year. This is more special than birthdays or
holidays- This is YOUR day to speak up.
• Annual Reports: These can be any number of
things, local updates on the market are great
but also other free things like Cost Vs Value
reports for upgrades/remodeling specific to
our region
STICKY LIST
• ADWERX- I beat this drum so often they
should pay me. Buy a Sphere. Add every/any
email you encounter and you will follow them
FOREVER.• Get a Hobby that you enjoy and post about it,
especially if it is non profit/generous in its
nature. People like to associate with people
that do things. The more you do- the more
you come to mind.
For Who For What?
• If you are NOT in front of your clients,
ANOTHER AGENT IS. I Guarantee It.
• ‘If you do not find a way to make money while
you sleep, you will work till the day you die’
• So have your clients work for you, which they
will, if you stay in their ACTIVE mind.