Sony Corporation
Prepared By:
Astra Curry
Cole Lewis
Brad Sayler
Overview
• History
• SWOT
• Industry Analysis
• Competitors
• Recommendations
History
• Nintendo and Sony were combined
– Super Disc 1991
• Playstation started in 1990 by
Ken Kutaragi
• Released first console 1994 PSX
History, cont.
• PS2 released in 2000
– Internet capabilities
• PS3 released in 2006
– Blu-Ray technology
SWOT
• Strengths
– Strong Brand Name
– Diversified Games
• Weakness
– Microsoft’s online service is superior
– High retail price
– Poor technical support
SWOT cont.
• Opportunities
– Blu-Ray Technology
– New game and console developments
• Threats
– Sustaining customer base
– Blu-Ray technology not user friendly
Sony’s Website
• http://www.sony.com/index.php
Industry Analysis
• Global Issues
o Market Share
o Cultural Differences
o Cultural Similarities
http://www.youtube.com/watch?v=zIYcInKmtlk
Industry Analysis
• Risks
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Competitors
Trade Regulations
Cost
Success of PS2
Availability
• Future Trends
o PlayStation 4?
o Gadgets
Competitors
• Nintendo
– 1970 Nintendo Entertainment System
– 1990’s handheld video games
– 2007 Nintendo Wii released
Competition, cont.
• Microsoft
– New to the gaming industry
– 2001 Xbox introduced
– 2005 Xbox 360 released
– 2 million subscribers Xbox live
Recommendations
• Short-Term Recommendations
– New Games
– PSP more appealing
• Long-Term Recommendations
– Virtual Reality
– Open physical stores