PHOENIX COLLEGE SYLLABUS
MKT 271 Principles of Marketing
Section 20778
Fall 2013
Class Location: Room B123
Tuesday 7:10 – 9:50 p.m.
Dates: 08/20/2013- 12/13/2013
__________________________________________________________________________________
Instructor: Eileen Archibald
[email protected]
Required Text:
Cell Phone (Text Messages OK): 480.217.3620
Office Hours: by appointment
Boone, ACP PRINCIPLES OF MARKETING
ISBN 9781285874999
Business Computer Lab B301
Hours: Mon-Thurs 8am-10pm
You must bring your Phoenix College ID!
Fri-Sat CLOSED
MKT271 Principles of Marketing
3 credits
Prerequisites: None
An analysis of the marketing process and environment with regard to the product, pricing, distribution,
and communication in order to satisfy buyer needs.
MCCCD Official Course Competencies
1. Define marketing and identify the marketing environments.
2. Explain the importance of marketing planning and forecasting, and marketing research and
information systems.
3. Define market segmentation and describe relevant behavior characteristics of each buyer
group.
4. Identify the components of product strategy, including product development, product decisions,
and the product-life cycle
5. Explain physical distribution and channels including wholesaling and retailing.
6. List elements of communication strategies including: advertising, personal selling, sales
promotion, and public relations.
7. Identify the elements of pricing strategy.
8. Explain quality as it relates to marketing products and process and International marketing
trends.
9. Identify and evaluate marketing strategies as presented in case studies using basic computer
skills.
Class Attendance is taken at every class meeting. You are expected to attend class and arrive on time
for each scheduled class session. Three tardies will equal one absence. You may be dropped from the
class after your third absence, unless you have a legitimate excuse as outlined in the college
handbook. If you are going to be absent from a class session, call, text or email your instructor
explaining your absence in advance when possible or immediately following your absence.
Note: Failure to follow the official withdrawl process will result in my assigning you a grade for the
course and reporting the date you last attended class. NOTE: If you take the final, you won’t receive
a “W”, and you will receive a letter grade.
Class Participation is defined as attending class each week and actively participating in classroom
discussions and interactive group activities. Class participation is an essential part of your final grade.
Each student is responsible for obtaining information and assignments given during a missed class
meeting prior to the next class meeting. Contact your communication partner/communication group,
and follow the procedures listed in the Communication section below.
Assignments must be typed/word processed; no handwritten assignments will be accepted. A clear
writing style and correct grammar, mechanics, and spelling are expected. Save all assignments and
especially save all graded homework until you have received your final grade at the end of the
semester. Late homework assignments will not be accepted, since we discuss them in class on the day
they are due and you must be prepared to participate. You will have ample time to prepare for each
homework assignment. Failure to complete and/or submit any assignment on time will result in a “0” for
that assignment. There are no exceptions.
Please do not submit assignments via e-mail, however, if you know you will be absent on the day an
assignment is due, you may e-mail it to me before the due date, not after the due date. Late homework
will not be graded.
Emails sent to the instructor must comply with the following procedure:
 Course name must be written in the subject box: (Insert your course name example CIS105
Hybrid)
 Include your first and last names after your email message
 Email that does not follow the communication policy and procedure will not receive a response.
 Email without (Insert your course name example CIS105 Hybrid) in the subject box will not be
opened.
Read the relevant chapter before you come to class. You will understand the lectures better if you
have read the assigned material before class. Remember, on the tests you will be responsible for all
the material in the assigned chapters, whether they are covered in class or not.
Testing: The tests will cover material from the textbook and the lectures. Quizzes can be accessed
online in the Canvas classroom and must be completed prior to the due date. In-class projects will be
given periodically. If you are not in class when the projects are given, you cannot get points for an inclass exercise; they cannot be made up.
IMPORTANT: No make-up tests or exams will be given unless an email or a message has been left on
my answering machine prior to the start of the class, with a valid reason as outlined in your student
handbook on college policies. If you have a valid reason, we can make arrangements for taking the
test. If you do not contact the instructor with a valid reason prior to the test date, it cannot be made up.
GRADING
Assignments 4
Quizzes 10
Exams 3
Marketing Mix Final Paper
Marketing Mix Oral Presentation
Class Participation
Percent of Grade
35%
15%
15%
15%
15%
5%
GRADING SCALE
90-100%
80-89%
70-79%
60-69%
0-59%
A
B
C
D
F
Note: Pass/Fail grade option not available for this class.
Advisement: The Business Department recommends that all business students seek advisement from
a full-time Business Department Faculty Member or a designated Business Advisor. Failure to seek
professional advisement may delay your graduation or result in improper course selection.
Common Courtesies: In order to ensure continuity of instruction and learning, beepers, pagers, cell
phones, and all other electronic devices must be turned off before entering the classroom. No food or
drinks allowed in the classrooms.
Academic Honesty: Students are expected to abide by the highest standards of ethical conduct.
Academic dishonesty will not be tolerated in this course. Providing or accepting assistance on quizzes
or examinations (unless designated as a group project) are considered inappropriate behavior.
Evidence of shared work will result in a grade of zero for all parties involved.
Special Arrangements: Please contact the Disability Resource Center immediately if (1) you have or
think you may have a disability or medical condition that may affect your performance, attendance, or
grades in this class and for which you wish to discuss accommodations of class related activities or
schedules; (2) you may require medical attention during class, or; (3) you may need special emergency
evacuation preparations or procedures. For accommodations or additional assistance please contact
the DRC, Learning Center (LC) Building, 602-285-7477. Accommodations are provided on an
individualized, as-needed basis after the needs and circumstances have been evaluated.
School Policies: Students are expected to comply with all Phoenix College Student Policies – refer to
the Student Handbook or the web site pc.maricopa.edu for more information.
Communication Policy: Communication teams will be established by the second class period and
be maintained throughout the semester. Communication teams give you an opportunity to work and
learn together and will provide you with a support system. Select a partner within your communication
group. Contact your partner regarding any questions you may have. If your partner is not sure of the
answer or is unable to help you, contact the other members of your communication group.
Email Address: The official e-mail address for all students is <MEID>@Maricopa.edu. Students
are responsible for communications sent to this email address. 1) If you would like to change your
visible student email address you can create a “nickname” at the following address. This does not
replace your MEID for authentication and access into Maricopa systems.
https://google.maricopa.edu/Nicknames.aspx 2) Students have the option to ‘forward’ email going to
this address to their ‘preferred’ email address. http://www.maricopa.edu/google/faq.html
All provisions in this syllabus are subject to revision by the instructor; such revisions will be announced in class
and all students will be responsible for such revisions. Please write down due dates as discussed in class on your
course schedule (last page of this syllabus). It is your responsibility to get course material from either the
instructor or other students if you miss class.
COURSE SCHEDULE
Fall 2013 / MKT 271 # 20778 / Tues 7:10-9:50 pm / Room B123
Dates
8/20/2013
Designing Customer
Oriented Strategies
8/27/2013
Designing Customer
Oriented Strategies
9/3/2013
Designing Customer
Oriented Strategies
9/10/2013
Designing Customer
Oriented Strategies
9/17/2013
Understanding
Buyers and Markets
9/24/2013
Target Market
Selection
10/1/2013
Target Market
Selection
10/8/2013
Product Decisions
In Class Activity
Ch. 1 The Art and Science of
Satisfying Customers
Case Study: In-N-Out Burgers
Ch. 2 Strategic Planning
Personal Mission Statements
SWOT
Ch. 4 E-Business: Managing the
Customer Experience
Review
Ch. 5 Consumer Behavior
Ch. 6 Business–to-Business (B2B)
TEAM Assignment Small Business
Case Study
Ch. 8 Marketing Research & Sales
Forcasting
Ch. 9 Market Segmentation,
Targeting, and Positioning
Persona Development
Ch. 11 Product & Service
Strategies
10/15/2013
Ch. 12 Developing and Managing
Brand
10/22/2013
Ch. 14 Retail Marketing
10/292013
Ch. 15 Integrated Marketing Comm.
Distribution
Decisions
11/5/2013
Ch. 16 Advertising and Public
Relations Computer Lab Activity
11/12/2013
Ch. 18 Pricing Concepts
Promotional
Decisions
11/19/2013
Ch. 19 Pricing Strategies
11/26/2013
Pricing Decisions
Marketing Mix Presentations
(Powerpoint and Oral Presentation)
12/3/2013
12/10/2013
Marketing Mix Presentations
Final Exam
Due Dates for Online
Quiz, Assignment, InClass Exam
Homework
Read Chpt 1 & 2
Due: 8/27/13
Online Quiz 1 & Quiz 2 (Chpt
2)
Due 9/3/2013
Online Quiz 3 (Chpt 4)
Assignment 1 Due
In-Class Exam 1
(Ch. 1,2,4,5)
Read Chpt 4
Due 9/17/2013 Online Quiz 4
(Chpt 6)
Read Chpt 8
Due 9/24/2013 Online Quiz 5
(Chpt 8)
Assignment 2 Due
Due 10/1/2013 Online Quiz 6
(Chpt 9)
Read Chpt 5
Read Chpt 6
Read Chpt 9
Read Chpt 11
In-Class Exam 2
(Ch. 6,8,9,11)
Read Chpt 12
Assignment #2
Product & Serivce
Strategies
Due 10/15/2013 Online Quiz
7 (Chpt 12)
Assignment 3 Due
Due 10/22/2013 Online Quiz
8 (Chpt 14)
Due 10/29/2013 Online Quiz
9 (Chpt 15)
Read Chpt 14
In-Class Exam 3
(Ch.12,14,15)
Assignment 4 Due
Due 11/12/2013 Online Quiz
10 (Chpt 18,19)
Read Chpt 15
Read Chpt 16
Assignment #3,
Distribution Strategies
Read Chpt 18
Assignment # 4
Promotion Strategies
Read Chpt 19
Review Ch.16,18,19
Marketing Plan Paper Due
Marketing Review for
Comprehensive Final
In-Class Final Exam
(Ch.16,18,19)
Congratulations!