Introducing the Global
Partnership
Content
01
02
03
04
05
Why Free Being Me?
How body confidence and self esteem fit
into WAGGGS mission and vision
Our Global Partnership
Impact of a Global Partnership
How will our MO be part of Free Being Me
Dove Self-Esteem Project
page 2
Play WAGGGS Free Being
Me Video
https://www.youtube.com/watch?v=Q_wjYltJGLw
page 3
01 Why Free Being Me?
How body confidence and self esteem fit
into WAGGGS’ mission and vision
page 4
The reality for girls
Reality for girls
What girls tell
us
page 5
Self-esteem
We build
self-esteem,
yes!
But – we must
tackle body
confidence
page 7
WAGGGS Vision and Mission
WAGGGS Vision
All girls and young women are valued
and take action to change the world
WAGGGS Mission
To enable girls and young women to
develop their fullest potential as
responsible citizens of the world
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02 Our Global Partnership
page 9
Creating a Global Partnership
WAGGGS and the Dove Self Esteem Project have
agreed that together, we will reach 3.5 million
girls and boys in a three year period with body
confidence and self-esteem education
Partnership Vision
A world free from appearance-related anxiety for
girls
Partnership Mission
To empower girls to reach their full potential by
strengthening their body confidence and selfesteem
page 10
A global programme!
page 11
03 My MO is part of Free
Being Me
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Free Being Me for everyone
High quality Activity Packs
Detailed Leader Guide
New badge
page 13
Free Being Me for everyone
E-learning
Advocacy plan for 2015
Dedicated WAGGGS staff team
Increase membership; Raise
Profile; Develop Peer Education
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04 Dove Self-Esteem Project
page 15
Dove Video: Inner Critic
https://www.youtube.com/watch?v=axxAcPsUqQg
page 16
Beauty should be a
source of
confidence, not
anxiety
page 17
9 out of 10 girls want to change at least
one aspect of their physical appearance
(The Real Truth About Beauty. Dove Global Quantitative Study 2004)
page 18
This pressure is felt by girls all around
the world
66%
70%
64%
59%
82%
76%
89%
65%
79%
67%
68%
65%
82%
67%
% girls that feel pressure to
be beautiful
References
1.Optimally Landing Dove Social Mission in Key Global Markets, Edelman Berland, April 2013
page 19
6 out of 10 girls avoid participating in activities
because of poor body confidence
Change one thing video
(The Real Truth About Beauty; Revisited. Dove Global Quantitative Study 2010)
page 20
They are not just avoiding social activities
•15% going to school •13% giving an opinion •12% the doctor
Go to the beach, pool, sauna or spa
Try out for a team or a club
Go to a social event, club or party
Go on a date
Do a physical activity or sport, like exercising or biking
Go to school
Go shopping for clothes
Give an opinion
Go to the doctor
Go to a job interview
Go to work
(The Real Truth About Beauty; Revisited . Dove Global Quantitative Study 2010)
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Dove is on a mission
To ensure the next generation grows up
enjoying a positive relationship with the way they
look and help them reach their full potential
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Who else is actually doing something to helping
girls reach their full potential?
WAGGGS NON-FORMAL EDUCATION PROGRAMS
DOVE SELF ESTEEM PROJECT
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In joining together,
we have a real chance to change
the outlook of a generation!
page 24
Any questions?
Thank you!
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