Lijjat_Papad_-_EMB650

THE STORY OF LIJJAT
PAPAD
Of the Women, for the Women, and by the Women
The beginning of Lijjat Papad.
Lijjat Papad was started,
in March 1959, by seven
women and on a borrowed
amount of 80 rupees;
which they used to buy
ingredients and spices to
make Papad
Today Lijjat Papad has
grown from 7 sisters to
over 43,000 sisters
throughout several states
in India
Widescreen Advantages
 Lijjat
Sisterhood shares
in the profits and losses
equally on a daily basis.
 Men are employed as
accountants or other jobs
and are paid an hourly
wage but are not allowed
to share in the profits.
Exporting our Lijjat (tasty) Papad
The objective
of [Lijjat
Papad’s] is to
provide
employment
to the ladies
to enable
them to earn
[a] decent and
dignified
livelihood.

Our exports are made through
Merchant Exporters to countries like
the U.K., the U.S.A., Middle East
Countries, Thailand, Singapore, Hong
Kong, Holland, Japan, Australia, and
other Countries.
Shop online for Lijjat Papad


Lijjat.com is also a place where orders
for the tasty Papad may be placed
online.
Also Lijjat Papad can be purchased
from Amazon.com: http://www.amazon.com/LijjatPapad-Black-Pepper-7-06-Ounce/dp/B000MXYT0W
Lijjat Papad
From 7 women to 43,000 spanning several states in India.
Lijjat earns a name in 1962
To set up their cooperative it
was finally suggested to
these ladies that they name
their organization.


They held a contest and even
advertised in the papers. The
winner came up with Lijjat,
which means Tasty.
The winner was awarded 5
rupees for their efforts.
In 1966, Lijjat was recognized as a village
industry and exempted from tax.
Lijjat profits soar: 1959 to 2012




As of January 20, 2012, Rs 1 Crore in U.S.
dollars is worth $214,431.36.
Currently, Lijjat Papad has 79 branches, 27
Divisions and offers self-employment to about
43,000 members all over India with a sales
turnover of Rs 829 crores (including Rs 36
crores of export).
Lijjat believed that every woman who worked
for the collective was an owner and would share
the profits or the losses.
As bonuses, the women had the option to choose
between gold or a house (priced at Rs 20,000,
next to the chawl). The unshakeable Indian belief
in gold made the women opt for the shiny metal
over property.
Thank you for viewing this amazing presentation on Lijjat Papad.
Of the Women, For the Women, and By the Women.
Bibliography
Amazon, 2013, “Lijjat Papad Black Pepper 7/06 Ounce”, Retrieved from: http://www.amazon.com/Lijjat-Papad-Black-Pepper-706-Ounce/dp/B000MXYT0W
Ask, 2013, “How much is 1Crore in Dollars”, Retrieved from: http://www.ask.com/question/how-much-is-1-crore-in-dollars
Lijjat, 2013, “Organization: Brief Information”, Retrieved from: http://www.lijjat.com/Organisation/BriefInformation.aspx
Times of India, Articles, 2012, “Lijjat Papad Gujarati Women Quality”, Retrieved from:
http://articles.timesofindia.indiatimes.com/2012-03-11/people/31144773_1_lijjat-papad-gujarati-women-quality