Virtual Reality Seats
The Future of Spectating
Team Challenger
VR SPECTATING
Bringing
you closer to
the action
with virtual reality
Franz 2016 | HKUST MBA Team Challenger
2
SOCIAL
CONNECT
Find other like-minded
fans
within your
group of friends
Franz 2016 | HKUST MBA Team Challenger
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IMPLEMENTATION
DC
Traditional RHB
DC VR Capable RHB
$
$
VR Division
$
$
Franz 2016 | HKUST MBA Team Challenger
DC
VR Services
4
Immersing the world in a thrilling stadium atmosphere
IMPLEMENTATION
PHASE 2
PHASE 1
Implementation / Engagement
PHASE 3
Adoption
Trial and Feedback
Franz 2016 | HKUST MBA Team Challenger
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IMPLEMENTATION
Phase 1
TRIAL
1
Partnership with VR technology firms
• Set up VR center at Olympic venues
• Create a VR prize draw for worldwide audiences
2
Mitigate risk for all stakeholders as VR is still in early stages
• Analyze customer usage and survey data, develop pricing and
licensing strategy
Franz 2016 | HKUST MBA Team Challenger
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IMPLEMENTATION
Phase 2
Phase 3
ENGAGEMENT
ADOPTION
1
VR Seat Ticketing
1
Extend VR Seats to
all sports
2
Trial and adopt
additional VR
services
• Tiered pricing
2
Extend VR Seating to
other popular sports
• hockey, volleyball, tennis
• i.e. VR party rooms
Franz 2016 | HKUST MBA Team Challenger
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THE FUTURE
VR integrated into the entire sports experience from
training, social to playing
Franz 2016 | HKUST MBA Team Challenger
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QUESTIONS?
Thank you
Franz 2016 | HKUST MBA Team Challenger
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