Amadeus Offers
© 2015 Amadeus IT Group SA
Managing demand
and travel offers
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Guillermo Rocha Arteaga, DIS
RES TTI, 09/2014
1
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Introduction
Travel management today
_ An important part of an agent's workload
Travel management activities constitute
up to half of the daily travel agent workload
_ Manual "quotes"
An important part of travel management is the
manual handling of "quotes" to be proposed and
shared with the traveller in a cross-channel context
_ Contractual agreements
Business and leisure agents can be contractually
bound to propose alternatives to created bookings.
_ Existing solutions
Current available solutions are rarely synchronised,
involve a heavy manual workload and can have
undesirable side effects for providers
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How Amadeus Offers can help you
Amadeus Offers combines cutting-edge technology with fully integrated functionality to
streamline demand management, allowing travel agents to store and exchange travel
proposals with travellers via a central, cross-channel facility.
_ Seamless integration
Intuitive design, based on current availability & pricing methods for
fast adoption
_ Centralised travel management
All proposals stored in a central PNR, which can be easily refreshed and
quickly converted into a booking
_ Collaborative decision making
Offer Notice provides efficient passenger/agent interaction via email
_ Cross channel solution
Display and book offers in your preferred distribution application
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Key benefits for your business
Benefits of Amadeus Offers 1/2
Increase productivity and revenues
_ Save time and money with an optimised demand management process, replacing timeconsuming workarounds
_ Increase sales by proposing additional services based on stored trip proposals
_ Consolidate bookings (guaranteed) and offers (not guaranteed) for greater flexibility and
improved efficiency
_ Manage traveller constraints and demands during the trip, proposing alternatives accessible
at any time through your preferred channel
Optimise operations management
_ Tailor products to your customer’s needs by understanding what offers were turned into
confirmed bookings.
_ Improve resource management and benefit from agents interoperability
_ Eliminate duplicate PNRs and fictitious bookings to reduce PNR cancellations and the risk of
ADMs
_ Enhance your commercial relationship and negotiating power with providers using business
intelligence from proposed and confirmed offers.
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Benefits of Amadeus Offers 2/2
Enhance customer satisfaction and retention
_ A choice of communication channels provide your customers with a faster, more
convenient travel experience
_ Prove your contractual obligations to propose several alternatives for a trip &
accountability for corporate traveller
_ Demonstrate the value you deliver detailing realised savings using Amadeus Offers
_ Reinforce your brand and extend your potential market using the Offer Notice with
customisable fields and automated content translation into 25 languages
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Measurable Productivity Gains
Processes without Offers*
~40
seconds
Processes with Offers
~40
seconds
Availability
& fares
search
~20
seconds
Offer Creation
& Offer Notice
e-mail (4 entries)
Availability & fares search
~120
seconds
Formalisation of trip details & fare conditions.
Itinerary document construction
~160
seconds/offer
•Based on real measurements
** Gain for one offer creation for an agency with a formalized process.
Additional gain for offer confirmation is not taken into account.
*** Reference average annual cost of Travel Agent is 35k€.
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TOTAL
~60
seconds/offer
GAIN = 100 seconds/offer**
= €0.60/offer***
3
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Main features & workflow
Amadeus Offers: workflow
Traveller’s request is sent to the agent
Traveller
makes a request
for a trip
Agent
builds a proposal for
the trip and saves
the offers (offer1,
offer2)
Create
Amadeus Selling Platform,
Amadeus Selling Platform Connect,
Amadeus e-Power Consolidator,
Amadeus e-Travel Management (air)
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Travellers can access Offers through CheckMyTrip, Amadeus
e-Travel Management or by e-mail in an Offer Notice
Agent
sends the trip
proposal to the
traveller
Display
Traveller
reviews
alternatives
proposed,
validates choice
of offer1
Agent/traveller
refreshes and
checks price of
offer1 before
confirmation
Verify
Amadeus Selling Platform,
Amadeus Selling Platform Connect,
Amadeus e-Power Consolidator,
Amadeus e-Travel Management (air), CheckMyTrip (air)
Agent/traveller
confirms offer1
into a firm
booking
Confirm
Amadeus Selling Platform,
Amadeus Selling Platform
Connect,
Amadeus e-Power Consolidator,
Amadeus e-Travel Management
(air)
Amadeus Offers
_ Access Amadeus Offers from your preferred booking channel:
•
•
•
•
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Amadeus e-Travel Management
Amadeus e-Power Consolidator
Amadeus Selling Platform Connect
Amadeus Selling Platform including All Fares Plus and Hotels Plus
Amadeus Offers:
CREATE
_ Offers are created using existing availability
and pricing information, and are stored in
a single PNR
_ Offers can be grouped together in a proposal
_ Create up to 50 offers per PNR
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Amadeus Offers:
CREATE
_ Offers can be made for air, hotel and car bookings
_ Include Offers for light ticketing carriers
_ Create extended offers for externally sourced content
+ Light Ticketing
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Amadeus Offers:
DISPLAY
A customisable e-mail notification for
customers containing:
_ Details of offers and proposals, including
the price and flight/hotel/car information
_ Clear and concise summary
of applicable fare rules
_ Any booked flight information
_ Automated translation of content available in
31 languages
_ Travellers can access air offers in Amadeus
CheckMyTrip and Amadeus e-Travel Management
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Amadeus Offers:
VERIFY & CONFIRM
_ Once selected by the traveller, fares and
availability are refreshed and re-priced to
ensure the offer details have not changed
_ An offer can simply be converted into a
confirmed booking in a single transaction,
avoiding the need to perform the search
flow again
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Amadeus Offers:
_ Stored travel data
also enables the
generation of
reports for
operational and
business intelligence
on pre-booking
behaviours and
trends.
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REPORTING
3
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Pricing
Pricing
$£€¥
_ Pricing is on a transactional fee basis
_ Each created and end-transacted offer
is considered a transaction
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Questions
FAQ — Frequently asked questions 1/4
What information is contained in an offer?
Offers are created by travel agents and contain all the necessary
information to enable a traveller to decide which trip proposal they want
to accept before a firm booking is made.
An air offer can contain up to 12 air segments and a price record,
showing the pricing options, fare conditions and amount.
A hotel offer contains rooms of the same type in a property, with dates,
a price record for these rooms (including price indicators, ie. tax
included, commission, guarantee) and all information available in the
pricing details of the rate.
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FAQ — Frequently asked questions 2/4
In what circumstances would a traveller receive an offer?
Offer creation covers a wide range of use cases happening before
booking (and even after). Here are a few examples:
_ Leisure agent pushing promotions to traveller (with or without
request from traveller)
_ Corporate agent pushing travel alternatives (with or without a
booking to traveller)
_ Cross-sell, such as pushing hotel Offers when a flight is booked
_ Travel agent up-selling ("here is an Offer for a flight which is only a
little bit more expensive, but much more comfortable")
_ Travel agent providing visibility on price range for a given trip.
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FAQ — Frequently asked questions 3/4
Why are Offers not guaranteed?
Most airlines prohibit certain GDS booking practices that increase their
GDS distribution costs or negatively impact their inventory control
programmes. Carriers are actively debiting agencies for the following
practices:
_
_
creating duplicate, fictitious or speculative bookings
churning reservations (repeatedly rebooking and cancelling
segments)
_
use of billable passive segments
_
failure to cancel unused inventory
By keeping Offers from impacting airlines’ inventory systems in the prebooking phase, Amadeus Offers protects travel agencies from putting
themselves at risk from debit notes.
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FAQ — Frequently asked questions 4/4
What training is needed to use Amadeus Offers?
Amadeus Offers has been designed to be as intuitive and user-friendly
as possible, and is seamlessly integrated into existing booking
processes, so extensive training is not needed.
Experience with pilots globally has shown that on average an agent
takes 45 minutes to be functional on the product and an additional
45 minutes to become proficient.
The full FAQ document is available on request
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Find out more
_ For further information on Amadeus Offers,
visit www.amadeus.com
or contact your local Amadeus representative
_ For more detailed functional information, contact
our Product Management via e-mail:
[email protected]
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Thank you
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