Stream Central
Bhavishya Karan, Mona Kelkar, Nan Lin, Khushboo Patel,
Jude Ruben
Executive Summary
• Stream Central is a mobile application that helps the users to search for
multimedia content
• We plan to add additional functionalities to make the app easy to use and
attractive to customers
• We believe there to be a large, untapped market for our app
•
•
Large streaming market
Few direct competitors
• There are 3 main ways to generate revenue:
•
•
•
•
Advertising
Subscriptions
Data licensing
$0.6MM estimated profit in 3 years
Agenda
•
•
•
•
•
•
Idea
Market Analysis
Design
Mechanics
Business Opportunity
Financials
Problem
Where do I
watch Game of
Thrones?
Which episode
do I want to
watch?
Solution
House of Cards
•
•
•
•
•
Best service to watch the show
Ratings, duration, price
Shuffle function to randomize
episodes
Reviews by Users
Popularity/recommendation
Market Analysis
• The video streaming industry size is at $30.29 billion, and is expected to
grow to $70+ billion by 2021
• Currently, there are many streaming services. But very few apps to
consolidate and look across services to find the show one likes
• This means there is potential for a large untapped market
• Furthermore, other applications are less robust in their review,
recommendation, and shuffling systems, which can help retain users and
grow user base
Source: http://www.prnewswire.com/news-releases/video-streaming-market-worth-usd-7005-billion-by-2021---online-video-streaming-hasincreased-viewership-60---research-and-markets-300267717.html
The streaming media industry is expected to
continue to grow quickly
Source: http://www.businessinsider.com/the-streaming-media-device-report-market-forecasts-top-players-and-consumer-viewingtrends-that-will-shape-the-market-2016-2
Potential competitor: Guidebox
• Gathers show information and directs
users where to go to watch the shows
they want
• Pros
• Nice interface
• The demo is functioning well
• Free
•Cons
• Still just a demo
• Only on computer, not on mobile
• Some filter options such as free are
not available
• Hard to find
Design
Programming Language/Dev Tools
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•
•
•
•
•
HTML/CSS
JQuery
YouTube Data API
iTunes Search API
FancyBox JQuery Lightbox
Apache Cordova (Phone Gap)
Screenshots
Problems Encountered
• Adding Style to bring the search field at the appropriate
place.(Resolved)
• Setting Style of attribute selectors to bring the YouTube
search results after the search field and iTunes results right
after the YouTube results.(Resolved)
• Additional results for a search to be displayed on the next
page.(Resolved)
• The ability to view all search results using Previous and Next
Page.(Resolved)
• After conversion of the website into a mobile app with
PhoneGap, for a search on the title, a list of related results is
displayed but unable to see the thumbnail image for the link
as seen in the website.(Yet to fix)
Lesson Learned
• Creation of Search Engine Website using Web Programming
languages(HTML,CSS,JQuery).
• How to use YouTube Data API and iTunes Search API.
• Retrieve data using AJAX HTTP GET from YouTube Data API
with required parameters.
• Get back data from iTunes Search API using Asynchronous
HTTP AJAX request.
• Bring back the retrieval results(YouTube and iTunes) to the
front user interface.
• Present the video , audio content to the user on clicking the
link using Fancybox JQuery.
• How to use Cordova to convert our website into a Mobile
Application.
Business Opportunity: Revenue potentials
Streamin’ Shuffler
•
•
Generate user base
Create well-designed
ad spaces
Data Licensing
Premium Content
Ad Revenue
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•
•
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Save episodes
Ad free experience
Creating a queue
Peer review and
recommendations
Ability to review and
recommend movies
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Leverage tracking to
build a database for
our user behaviors
Partner with other
companies and charge
license fee
Growth Strategy
• Follow App Store guidelines
• Ensures the best exposure given our content, following rules such as proper
images, writing style, messaging, App store badge use, etc.
• Word-of-mouth
• Spread to friends and family first, and leverage our Stern network to grow our
customer base
• Promotional period
• Offer free premium access to the first 100 users who sign up every month
• Referral program
• If users refer 5 friends to sign up, grant permanent access upgrade to premium
• Social marketing
• Market through Facebook, Twitter, Instagram to lower cost
Financials
Projected Profit Breakdown
Projected # of Users
Financials continued
Month
Revenue
Estimated Users
Page views
Ad Revenue
Subscription Revenue
Data Licensing
Revenue
Total Revenue
2017
1
Jan
2
Feb
500
5,000
$
3
$
$
$
3
Mar
1,000
10,000
4
Apr
1,500
15,000
5
May
2,000
20,000
6
Jun
3,000
30,000
7
Jul
4,000
40,000
8
Aug
6,000
60,000
$
150 $
$
23 47
176 $
5$
300 $
$
70
352 $
$
8 10
450 $
$
93
528 $
$
15
600 $
$
20
900 $
$
30
1,200 $
$
40
1,800 $
$
703 $
140 $
1,055 $
187 $
1,407 $
280 $
2,110 $
$
26 53
- $
$
40 40
$
66 93
$
79
- $
$
40
$
- $
$
40
106 $
- $
$
40
158 $
- $
$
40
211 $
- $
$
40
317 $
- $
$
40
$
119 $
146 $
198 $
251 $
357 $
109 $
0.35
71 $
70 $
259 $
0.35
168 $
161 $
408 $
0.35
265 $
250 $
558 $
0.35
363 $
334 $
857 $
0.35
557 $
502 $
1,156 $
0.35
751 $
664 $
1,754 $
0.35
1,140 $
987 $
9
Sep
8,000
80,000
10
Oct
10,000
100,000
11
Nov
14,000
140,000
12
Dec
17,000
170,000
20,000
200,000
$
$
$
$
50
70
85
100
2,400 $
3,000 $
4,200 $
5,100 $
6,000
$
$
$
$
373 467
653
793
933
2,813 $
3,517 $
4,923 $
5,978 $
7,033
Costs
Marketing
Developers
$
$
Server Cost
$
Total Cost
$
Operating Income
Tax Rate
Profit
Discounted Profit
Total Profit Per Year
Total
Discount Rate
$
$
$
$ 559,447
0.25
Total projected 3-year profit: $0.6MM
$
422 528
- $
$
40
$
462 568
2,351 $
0.35
1,528 $
1,296 $
$
739
- $
$
40
$
779
2,949 $
0.35
1,917 $
1,592 $
$
897
- $
$
40
$
937
4,145 $
0.35
2,694 $
2,192 $
$
- $
$
40
1,055
-
$
1,095
5,042 $
0.35
3,277 $
2,612 $
$
5,938
0.35
3,860
3,014
13,674
Potential future enhancements
• We aim to incorporate other major streaming service APIs such as Netflix,
Hulu, and Amazon Prime
• Furthermore, we plan to leverage the app to provide more functions to
improve consumers’ ease of search, by providing additional functions such
as:
•
•
•
•
•
•
Shuffle function to randomize which episodes to watch
Ratings and Reviews by our users
List of popular shows based on views and user reviews
Ability to download episodes
Creating queues
User login experience
THANK YOU!!