Tuesday 20th May 2014
Pricing for Profit Conference
Cavendish Conference Centre
22 Duchess Mews, London W1G 9DT
Why attend this conference?
Simon-Kucher’s industry experts will reveal the latest trends and innovations in pricing to enable you to excel within your sector.
Covering a broad range of topics from the psychology of pricing to customer segmentation and multichannel retailing, there
will be valuable insights for every business. According to previous attendees, the content is “extremely relevant regardless of
industry or sector” and the event “provides a great level of understanding and inspiration to companies about the potential
rewards available to them by paying attention to pricing.”
The all-day event includes 2 breakout sessions, with a B2B focus in the morning and B2C in the afternoon. You are welcome to
join the whole or part of the conference, according to your requirements. Attendance is free of charge and places will be
reserved on a first come first served basis.
Agenda
9.00 - 10.00
Registration and welcome
10.00 - 10.15
Introduction
Mark Billige, Managing Partner UK
10.15 - 11.00
Keynote session - Price leadership: Steering a course to Pricing Excellence
Dr. Georg Tacke, Chief Executive Officer
11.00 - 11.30
Break
11.30 - 12.15
B2B Sessions
Simon-Kucher Peer
TM
Pricing : A new discount
management approach
Alan Kelly, Senior
Consultant
Segmentation: Differentiate
your proposition and
pricing to secure profits
Andreas Panayiotou, Senior
Consultant
Price execution: The crucial
role of sales excellence
Dr. Peter Colman, Senior
Director
12.15 - 13.00
Keynote session - Pricing outlook: What capabilities will be required to deliver a successful
pricing programme?
Mark Billige, Managing Partner UK
13.00 - 14.00
Lunch
14.00 - 14.45
B2C Sessions
Behavioural pricing:
Insights into consumer
price psychology
Dimitris Hiotis, Partner
Multichannel retail pricing:
Online, offline and omni
channel approaches
James Brown, Partner
Segmentation: Developing an
actionable segmentation with
consumer insight
Nick Zarb, Director
14.45 - 15.00
Break
15.00 - 15.45
Harvard Business School case study session - Project Capture: How Simon-Kucher helped
Outotec develop Pricing Power
Dr. Andreas Jonason, Senior Director
15.45 - 16.00
Closing address
James Brown, Partner
16.00 - 17.00
Drinks reception
Tuesday 20th May 2014
Pricing for Profit Conference
Speakers
Our distinguished speakers include:
Dr. Georg Tacke
Mark Billige
Dr. Andreas Jonason
Chief Executive Officer of
Simon-Kucher & Partners,
based at our head office
in Bonn, German
Managing Partner of
Simon-Kucher‘s UK
office, located in
London
Senior Director at
Simon-Kucher, specialising
in oil, gas and mining
sectors
Who should attend this conference?
Covering a range of sales, marketing and pricing topics, the conference is relevant to executives across multiple divisions,
including:
▹ Chief Executives
▹ Marketing Executives
▹ Pricing Professionals
▹ Finance Executives
▹ Sales Executives
▹ Product Management Executives
Cavendish Conference Centre
22 Duchess Mews, London W1G 9DT
Directions:
Oxford Circus Underground Station (Victoria, Central, &
Bakerloo Line) is 5 minutes walk away. Walk north up
Regent Street and you will pass the Langham Hotel on
your left and BBC Corporation House on your right. Turn
left into Duchess Street and almost immediately you will
see Duchess Mews on your right hand side. Cavendish
Conference Centre is at the end of the mews on the left.
Regent‘s Park, Great Portland Street and Baker Street
Underground Stations are also within walking distance.
By Rail:
Marylebone, Euston and Kings Cross St Pancras
Stations are all within 10 minutes taxi rides or
alternatively 15 minutes by Underground.
By Car:
On street Pay & Display parking is available outside the
Conference Centre; otherwise there are NCP car parks
at Weymouth Mews, Chandos Street and Cavendish
Square
Simon-Kucher & Partners
Simon-Kucher & Partners is a global marketing and strategy consulting firm and the world‘s largest pricing consultancy with over
700 employees in 27 offices worldwide. Founded in 1985, we have almost 30 years of experience providing strategy and
marketing consulting. Regarded as the world’s leading pricing advisor, our clients come from all major industries and are often
leaders in their markets.
To find out more, go to www.simon-kucher.com
London
1 Plough Place, London EC4A 1DE
Tel. +44 207 832 6700
E-mail [email protected]
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