may edition : 2010
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welcome
The whole team at
BrewDog would like to
welcome you to our new,
trade newsletter. This
will be your monthly fix
of everything BrewDog
including advance notice
on new and seasonal
beers and updates on
all the other trouble we
have managed to get
ourselves into.
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179 judges from 27 countries
3,401 entries
from 642 breweries
in 44 countries
one winner
Hop Propaganda – may edition : 2010
www.brewdog.com
Hardcore IPA
Wins Gold at
the 2010 World
Beer Cup.
W
e are delighted to announce
that Hardcore IPA claimed a Gold
Medal in the Imperial India Pale Ale
category at the 2010 World Beer Cup
in Chicago.
The Brewers Association (BA)
World Beer Cup® 2010 is a global
beer competition that evaluates
beers from around the world and
recognises the most outstanding
beers being produced in the world
today. It is the world’s premier beer
competition.
World Beer Cup 2010 winners were
selected by an international panel of
179 beer judges from 27 countries.
An impressive field of 3,401 entries
from 642 breweries in 44 countries
made up the competition. More than
3,800 breweries in 100 countries
were invited to compete.
www.brewdog.com
The Imperial IPA was an awesome category to
win for us as it was very hotly contested and
Hardcore IPA was up against some amazing
beers. We are thrilled the panel of judges liked
our new double dry hopped monster. The huge
beer has an encapsulating malt backbone for
the ensuing avalanche of high alpha American
hops. Our first double dry hopped beer,
Hardcore has an insane aroma which hits you
as soon as you open the bottle. Boat loads of
Centennial, Columbus and Simcoe provide
an intense rush of flavours and mercilessly
hammers the hop resins into your tongue as
the bitterness punishes your pallet. We have
the gold medal winning Hardcore IPA in stock,
in bottles, 4 packs and kegs all ready to ship.
Hardcore has an
insane aroma
which hits you as
soon as you open
the bottle.
...an intense
rush of flavors
and mercilessly
hammers the hop
resins into your
tongue...
Hop Propaganda – may edition : 2010
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Customers in the UK can now get their grubby little
paws on their favourite BrewDog beers in kegs. We have
recently started putting Punk IPA, 77 Lager and 5am
Saint into kegs for the UK market. We feel a lot of the
beers we brew are better suited to being carbonated and
served colder from keg as opposed to dispensed as real
ale from a cask. It is a great way to serve craft beer and
hopefully an area which will develop in the UK the same
way it has in the US. We also have kegs ready to rock in
export markets as we build on the success we have had
using one way disposable keykegs.
Email [email protected] for more details.
Four
paws
are better Core line
than one
Trashy Blonde, 77 Lager, 5am Saint, Punk IPA and
Hardcore IPA are all now available in 4-pack format.
New POS
We have recently had some new table tent cards
printed as well as a 16 page booklet which outlines
the BrewDog philosophy as well as providing
information on our range of beers. Just ask
Richard, James, Jo or Tom to add some to your
next order.
Hop Propaganda – may edition : 2010
focus
We have decided to make these 5 beers our core offering
and will ensure these are always available. Other
BrewDog favourites will still be brewed but the core
line up of BrewDog offerings will be Trashy Blonde, 77
Lager, 5am Saint, Punk IPA and Hardcore IPA. These
will be permanently available across all formats, 330ml
bottles, 4 packs and 30L kegs with Trashy Blonde, 5am
Saint and Punk also in 9 gallon casks.
www.brewdog.com
Gift
packs
Say hi to...
Our new 3 bottle
gift packs are
in stock and
ready to excite
imaginations and
provide a great
introduction to the
BrewDog beers.
Scrabbling
for beer
Everyone at the brewery was absolutely delighted
when Mattel – the clever folk who make Scrabble –
announced that pro-nouns would now be included in
Scrabble. This not only means that people’s names
are now acceptable fodder but also the titles of brands
and companies – the word BrewDog alone is worth a
honourable 14 points!
Nara!
Most customers will know the email address and the
friendly voice at the other end of the phone. Narayanan
is BrewDog’s Operations Manager and looks after stock,
logistics and orders. It is Nara who processes all of your
orders. Along with Jack he usually makes up the pallets
too! “I’ve been part of BrewDog for the past two and a
half years. As the name Narayanan might suggest, I’m
originally from India but have lived all over the place,
mainly working at different breweries. James gave
me a job at BrewDog on the basis of one phone-call so
I packed my bags and headed to Scotland. I was really
impressed with the BrewDog beers and the company’s
approach and I wanted to be part of the team! At
BrewDog I actually started off doing brewing, bottling
and packing, specialising in filtration, before being
elevated to the role of Operations Manager.” Nara
also shrugs off his recent modelling of the new t-shirts
“things like the t-shirts are just another tiny part of
the bigger BrewDog mission that knows exactly what
direction it’s going in.”
BrewDog Ltd.
Unit 1 Kessock Workshops
Fraserburgh
AB43 8UE
t: +44 (0) 1346 519 009
James Watt:
[email protected]
Richard Mclelland:
[email protected]
www.brewdog.com
Hop Propaganda – may edition : 2010