TA R G E T
Q2
2016
E AR NI NG S
While there’s no question we have room for
improvement, we’re pleased that our profitability
exceeded our expectations, our Signature
Categories again outpaced the total business
and solid digital growth continues.
GAAP EPS $1.07
from Continuing Operations
Adjusted EPS* $1.23
TARGET 2016 Q2 HIGHLIGHTS
Women’s apparel
growth was driven by
Who What Wear,
juniors, and swim.
TARG E T
Q2 2016
GUESTS LOVED
key trends in swim like
high-necks, strapping,
sport details, and
all things
Americana.
continued
strength in
Signature Categories
outpaced the total
business by 3 percentage
points, with particular
strength in
Kids and Style.
Incredibly positive early response
to Cat & Jack rollout in July.
Bullseye’s
Playground
Guests love the value-focused, reinvented
front of store experience and improved, more
seasonally relevant merchandise.
Digital
Conversion has
TAR G ET
Q2 2 016
tripled
Digital sales grew more
than 16 percent in the
second quarter, on top
of 30 percent growth
last year.
SINCE 2013
2013
2016
Completed the move to an
adaptive e-commerce approach
for an optimum digital shopping
experience on any device.
MOBILE SALES ON OUR FLAGSHIP APP ARE
In Q2, we opened
flexible format stores in
iconic areas in Chicago,
Philadelphia, Boston and
Queens, NY.
Sales productivity in flexible
format stores is typically much
higher than our company
average. These stores have
been meeting or exceeding
their profitability targets.
Commonwealth Ave
Lincoln
Park North
Forest Hills
Washington Square West
OVER LAST YEAR
TARGET
Q2 2016
We’re growing our
footprint in key markets
like New York with
locally-tailored
flexible format stores.
order pickup
*Adjusted EPS is a non-GAAP financial measure most directly comparable to GAAP EPS from continuing operations. Adjusted EPS is reconciled to GAAP EPS from continuing operations in
our Q2 2016 earnings release posted on our investor relations website.
©2016 Target Brands, Inc., Target and the Bullseye are registered trademarks of Target Brands, Inc.