SMALL SIZE VESSELS
MARKET REVIEW OF
RUSSIA
EXCEPTIONS
 Generalized statistics on production
and sales of small size vessels is
absent.
 "Analysis" of the market is made
based on a personal experience and
opinion of experts.
 The analysis is mainly performed in
the segment of aluminum motor
boats but it can be applied to the
entire market also.
State Order Market
Amount at least € 25 000 000.
Foreign-made products are
prohibited if domestic equivalent is
offered.
Formulated criteria of
analogousness is absent.
Resolving is possible in the
presence of a strong lobby but is
very complicated.
Consumer market
 Population of Russia is about 140,000,000.
 Market Potential- 14,000,000 .
 At the end of 2015, 1,498,000 vessels are registered in
SISB (boats weighing more than 200 kg and with the
engine not less than 10 h.p. are subjects to registration)
 About 57,000 vessels are registered in Russia in 2015.
 About 9000 vessels are registered in St. Petersburg in
2015. Inflatable boats are about 70% from them. New
vessels are about 70-80% from the remained 30%.
Consumer Market
 The 2014 crisis.
Sales have dropped by 50% in 2015.
Slight increase due to pent-up demand in 2016.
 Consumers have shifted demand to the lower price
category for each segment.
 Principal demand falls within 4.5 – 5.5 meters
 Second segment is within 7.0 – 8.0 meters
Consumer's Market
Boats 4.5 – 5.5 meters




Boat + motor cost no more than €8000.
The main criteria – price.
Additional criteria – navigability.
Extremely low requirements to comfort, design and
quality of materials.
 The main channels of information retrieval - advice of
friends and opinion of "experts" from the Internet,
positioning themselves as "competent amateurs».
Consumer Market
Boats 4.5 – 5.5 meters
 Nearly 100% of the production is the production of
Russian manufacturers.
Consumer's Market
Boats 7.0 – 8.0 meters
 Boat + motor cost no more than €20 000 - € 30 000.
 High (sometimes overestimated) requirements to
quality.
 High requirements to comfort, design and quality of
materials.
 The main channels of information retrieval – exhibitions
(Moscow, Sochi, Tolyatti), magazines, consultations in
points of sale.
 30-50% of the production is the production of Russian
manufacturers.
Market Leader- North Silver
Consumer Market
Subsidies for exporters from the global players
Brunswick:
Quicksilver, XO, AXOPAR, LUND, Prince Craft
Yamaha:
Yamarin, Yamarin cross, Buster
Increase in the rate – 100%
Increase in prices
– 30 - 40%