KrishiCloud (Smart Farming)
Voice Site Platform
By
KrishiCloud
Introduction
Though the farmers have grown the same crop for centuries, the ever changing weather
conditions, soil fertility, pests and diseases etc. affects the final outcome.
Indian farmers need reliable agricultural information and alternate marketing channels
Information Technologies can bring an overall qualitative improvement
Information and Communication Technology (ICT) permits the exchange or collection of data
through interaction or transmission
The latest and most promising area of ICT is Cloud Computing.
Cloud Computing
Cloud computing is a tool to make IT related services available in
a simplified manner hiding the complexities of those services.
Break the farmer’s
limitations
Can also be the biggest barrier in extending cloud
services as Internet penetration in India is only 27%
The solution for this would be to extend
cloud computing through Voice Web.
Why Voice Web?
Mobile penetration in India stands at 79.78%
Push the Expansion of Cloud Computing
Reach a large percentage of human population
Farmers can access quality content, information and know how,
related to agriculture
Agriculture in India
Most important sector in India..
Major issues faced are agricultural productivity, remunerative prices
for farmers, land policy, agrarian distress and eastern states that have
lagged behind the rest of the country in farming.
Lot of initiatives taken by Government for development of the sector.
Digital initiatives also undertaken to reach the farmers directly
Challenges
Subsidies and welfare schemes announced by the Central and
State governments does not reach farmers.
No information about water management
Absence of agricultural Marketing
Lack of proper storage facilities
Knowledge of modern agri-practices
Lack of awareness among farmers about the benefits of ICT in
agriculture.
KrishiCloud: Answer to the challenges
Segregated information can be brought under one umbrella
where all the channels can connect.
Service Providers can reach the farmers easily by sending audio
files, videos and SMS to provide information about the various
benefits.
No investment required by service provider in IT & Telecom
infrastructures, product design, etc.,
The use of mobile technology will increase information quality,
improve overall efficiency and effectiveness
KrishiCloud
Government
Policies
Soil Analysis
and Water
Management
Weather
Forecasting
Expert
Opinion
Direct Debit
Aadhar Services
Financial
Services
Post Harvest
Management
Directory
Services
Market
Potential
Service Layer
E-NAM
How it will work?
Plug and play mobile information delivery system
Sell/buy from the farmers directly.
Access to quality content, information and know how, related to
agriculture and related activities.
Ministry of Agriculture would collect the information regarding the
crops, soils, post-harvest, etc.
Current scenario
Farmer calls
various channels
for information
about his queries
Data collection by individual channels due to which predictive analysis is not possible
Information dissemination through KrishiCloud
मैं आपकी ककस प्रकार सहायता कर सकती हूँ
मुझे आल की खेती करनी है , कृपया मुझे इसके बीि के बारे में
िानकारी दे
अवश्य !! आगे बढ़ने से पहले कृपया हमे अपने राज्य और जिले का
नाम बताएूँ
राज्य उत्तर प्रदे श, जिल्ला मुरादाबाद
िन्यवाद!! आल की खेती के ललए आप कुफरी सदाबहार, कुफरी चंद्रमुखी, कुफरी िवाहर
कुफरी अलंकार, या कुफरी बादशाह का इस्तेमाल कर सकते है
हाूँ
अच्छा तो क्या अब आप खाद सम्बंधित िानकारी भी लेना
चाहें गे
एक अच्छी उपि के ललए इस्तेमाल ककये िाने वाले खाद में ननट्रोिेन और
फास्फोरस की मात्र अधिक होनी चाटहए, पशु खाद खेती के ललए सबसे अच्छा
है
अच्छा तो बताइए क्या आप कीटनाशक सम्बंधित िानकारी भी लेना
चाहें गे
Farmer calls
KrishiCloud
नहीं
हमारे इस वौइस ् आटोमेटटक लसस्टम पर और कई ववषयों पर िानकारी मौिद है , आप जिस भी ववषय के बारे में
िानकारी लेना चाहते है उसका नाम बोले (उद्िरण के तौर पर आप मौसम, सकरी योिना, बैंक लोन इत्याटद
बोल सकते है )
तो चललए बताइए क्या आप ककसी और ववषय में िानकारी प्राप्त करना
चाहते है ?
नहीं
हमे उम्मीद है की आप हमे सेवा का अवसर दब
ु ारा प्रदान करें गे | कृवषक्लौड के आटोमेटटक वौइस ् इनफामेशन लसस्टम
में कॉल करने के ललए ियवाद,. हम आशा करते है की आपका टदन मंगलमय हो
KrishiCloud
Revised Scenario
KrishiCloud
Information provided
from various sources,
disseminated to
farmers through
KrishiCloud
Farmer calls
KrishiCloud for
any query
Big data analysis of the data collected from farmers which helps to
provide real time reports and analysis. It also allows predictive analysis
for better services.
Seeds
New Crop
Production
Fertilizer
PostHarvest
Activities
Water
Managem
ent
Governme
nt
Schemes
Services
catered by
Krishicloud
Pesticides
Transport
Facilities
Banking
Services
Environme
ntal
Conditions
/Changes
Crop
Insurance
Market
Potential
of their
product
Farming
Machinery
and
Equipment
Talk to an
Expert
Info about
Health and
diseases of
animals
Weather
Forecast
Soil
Analysis
Services Catered by KrishiCloud
Agriculture Information
& Advisory Services
• Farmers will be able to search and browse through the content
• Farmer will be able to talk to an expert to solve their queries. Talk to an Expert
feature will record each conversation and automatically index it with search criteria
so that same content/answer can be repeated for any users with similar queries.
Financial Services
• The farmers will get to know about loans being provided by the banks, insurance for
their crops and any offers by banks for farmers.
Weather
• Up to date weather forecasts on demand
Knowledge Sharing
• Farmers can connect through this system to other farmers for advising other
colleagues about farming techniques, farming events, Social gatherings, job opening
etc.
Transactional
• The farmer will be able to buy or sell product. The farmer will also be able to get
information regarding the market price of the product they want to buy or the price
they can expect of their produce.
Government Policies
• The farmer would be able to know about the policies that government brings for
them through this portal
Benefits of KrishiCloud
Provide services to farmers on their phones
Information provided using SMS, IVR and USSD as channel bearers
Provides all the services sought by farmers under one umbrella.
Saves cost and time of everyone linked to the platform
Real time data analysis using big data analytics and generate reports as required
Regional language support in all major languages spoken in India.
Voice gives better reach as all people can access the platform
Founded by IITians to innovate & leverage technology to create a mark in
Common man’s life .
Team comprises of Telecom experts who have been pioneers and
successfully created new market in GPS, m-Payment, Local Search,
Mobile Marketing & other Telecom Fields.
In past three years, Invested in technology and platform to deliver wide
scale services. Now floated Phoneme to concentrate on R&D in areas of
Machine Learning, Big Data, NLU.
Already built V-Phoneme platform catering to Agriculture, Health and
Education industry, thereby touching about 30k subscribers a day.
Anuj Kumar
• Founder & Chief Executive - B-Tech (IIT-Varanasi), PGCAMPR (MICA) has more than 12 years of
relevant experience which has included heading business units of major companies like Spanco,
Mobile2Win, ACL, Air2web etc. where he has conceptualized, implemented and taken platform
solutions to market
Sudhanshu Tewari
• Director- Strategy B.Tech from IIT Kanpur & an MBA from IIM has extensive experience in
software industry for last 20 years. He headed various organizations as Orange, France Telecom,
Trimax, Spanco etc.
Nikhil Kulshreshtha
• Executive Director, Strategy & Business Development. B.Tech from IIT Roorkee ,Nikhil is an
evangelist & entrepreneur in technology and telecom domain with over 25+ year experience. He
was the founder and CEO of Mobile2Win India and China and has actively shared his views in
various Indian & International forum in mobile, interactive marketing, mobile entertainment as
well as business issues.