vfc strategic plan

Virginia Federation of
Chapters
(VFC)
STRATEGIC PLAN
April 2013
VFC STRATEGIC PLAN
COMMITTEE MEMBERS
Richard Giangerelli, VFC 1st Vice President
Kathy Arpa, VFC 2nd Vice President
Pierce Johnson, VFC Area IX AVP
Gaston Gianni, VFC Public Relations Chair
Bob Brady, VFC Chaplain
Kitty Price, Middle Peninsula-Gloucester
Chapter 1757
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History of Strategic Plan
• Idea for Strategic Plan – April 2010
• Chapters submit ideas for plan –
Summer 2010
• Strategic Plan Inventory – May 2011
(Fourteen categories – 145 items)
• Review of inventory – May/June 2011
• Top 13 items identified – July 2011
• Strategic Plan presented – April 2012
• Strategic Plan revised – October 2012
• Strategic Plan approved by VFC Board –
January 2013
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Vision
Reverse the trend of declining membership.
Mission
Develop and sustain productive chapters through
advisory support and resource allocations.
Values
Enhance the lives of active and retired federal
employees through legislative advocacy and
collaboration with other similarly motivated
organizations.
Objectives
Recruit and retain members.
Increase member participation in dues withholding
from 12.37% to14%.
Increase advocacy intensity on national and state
legislation.
Increase member participation in GEMS from 35.7%
to 40%.
Establish mutually beneficial relationships with other
organizations.
Strategies
Membership
Recruitment
 Encourage and assist chapters in
developing a recruitment plan.
 Reach out to active employees.
 Reach out to prospective retired members.
Retention
 Use a systematic approach to avoid
membership lapses.
 Use personal contact to retain members.
 Encourage dues withholding.
Membership (cont.)
Member Involvement
 Encourage members to join program
committees to get more involved in chapter
activities.
Training
 At a minimum, continue biennial officer
training.
 Use area meetings for training officers in off
years.
 Expand training at state convention.
 Ensure maximum participation in biennial
legislative training
Legislative Advocacy
 Respond to NARFE HQ calls for action on
specific legislation.
 Participate in local congressional town halls
and office visits.
 Encourage chapters to submit ideas to help
develop a robust state legislation plan.
 Personally deliver legislative plans to local
members of Virginia General Assembly.
Communications
 Encourage more members to submit email
addresses to NARFE HQ.
 Update and maintain VFC web site.
www.vanarfe.org
 Continue to mail chapter newsletters to members
who do not have computer capability.
 Continue PERSONAL contact (telephone calls) with
members who have been sent renewal notices and
those whose membership has dropped.
Conduct quarterly assessments of all
objectives.
VFC
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