Job Description
Public Relations & Events Executive – 2 year contract
Senior Marketing Manager
Full Time
Sydney Office
Purpose of the position
To work alongside team members in Marketing and Fundraising to manage the public relations
activity for NBCF as well as plan and execute national events.
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Key responsibilities and duties
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Setting and implementing a high performance communications plan that grows the NBCF’s position
as the leading breast cancer body in Australia and raises awareness around research as the most
important contributor to zero deaths from the disease by 2030;
Work in collaboration with the Fundraising and Corporate Partnership teams to plan and deliver
media activity to support events/activities to drive income growth;
Work in collaboration with the Research team to ensure updated and factually correct statistics and
information used in all content and media releases to promote NBCF’s focus on research.
Develop and own relationships with media outlets across Australia – including metropolitan,
regional and suburban media - to raise awareness of NBCF, our initiatives and the CEO.
Manage all incoming enquiries from the media and respond effectively and in a timely manner.
Work with the Senior Marketing Manager to manage adverse media issues and enquiries to
safeguard the NBCF’s reputation.
Work with NBCF spokespeople to gain media coverage and gain credibility in the breast cancer
research space.
Develop media briefing materials and key message documents for NBCF spokespeople.
Project manage external PR agencies and consultants to ensure delivery of agreed campaign
objectives.
Write and manage appropriate internal approvals for media materials including media releases,
backgrounders, media alerts etc.
Work with the Senior Marketing Manager to project management of nationally based events to help
drive brand awareness and fundraising.
Work with internal and external stakeholders to plan and execute successful events and ensure
attendance from the community and media.
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Qualifications, Work Experience and Skills
The Public Relations & Event Executive will demonstrate the following:
Skills
 Strong organisational and planning skills;
 Outstanding written and oral communication capabilities
 A willingness to balance strategic planning with practical implementation
 Excellent stakeholder management and relationship building
 Ability to report on value/outcome of Brand, Communications activity
 Ability to report on the value/outcome of Events
Knowledge and experience
 3+ years plus PR / communications related experience and qualifications;
 Event management experience (preferable)
Personal attributes
The PR & Events Manager will be able to demonstrate the following personal attributes:
 Positive, can do attitude
 Diplomacy – an ambassador for the NBCF
 Self-motivation and drive
 Results driven
 Highly presentable to external stakeholders
 Confidence
 Accountability
 Problem solver
 Excellent time management
 Attentive to detail
 Enthusiasm
 Committed work ethic
Core competencies for all staff
The following are identified as core competencies for all paid and volunteer staff of the National Breast
Cancer Foundation:
 Accountability for work outcomes
 Respect for individual differences and dignity
 Demonstrated commitment to learning, developing skills and sharing knowledge and information
 Working in partnership with others (teamwork)
 Flexibility to accommodate change.
Please note, Volunteering is one of our values. All NBCF employees are expected to participate in key events. This will take the form of
volunteering at TriPink, Mother’s Day Classic, City to Surf etc.
Manager Signature________________________________________
Date_______________________
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