CHAPTER 8 Perfect Competition Learning Objectives: LO1: Distinguish among a firm, an industry, and a market LO2: Explain what is meant by perfect competition and the market system LO3: Use two approaches to explain how a firm might maximize its profits LO4: explain what is meant by break-even price and shutdown price © 2012 McGraw-Hill Ryerson Limited 8-1 LO1 Industry • a group of producers Market • the interaction of both producers and consumers Perfect Competition • a market in which all buyers and sellers are price takers © 2012 McGraw-Hill Ryerson Limited 8-2 LO1 © 2012 McGraw-Hill Ryerson Limited 8-3 LO1 Self-Test In what type of market will you find the following types of firms/products? a) Hairdressing salons. b) Industrial chemicals in Canada. c) Commercial breweries in Canada. d) World market for coffee. e) Rogers Cable in Ontario. © 2012 McGraw-Hill Ryerson Limited 8-4 LO1 Increasing Cost Industry • an industry in which the prices of resources and products both rise as the industry expands Decreasing Cost Industry • an industry in which the prices of resources and products both fall as the industry expands Constant Cost Industry • an industry in which the prices of resources and products remain unchanged as the industry expands © 2012 McGraw-Hill Ryerson Limited 8-5
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