LNL0909 0609
Are You Ready to Get Started?
LIBERTY NATIONAL
WANTS YOU ON OUR
MANAGEMENT TEAM!
$231,378
$411,939
$215,679
$297,027
$188,805
$294,026
$183,813
$253,250
$182,169
$251,580
Integrity
Financial Strength
Income Opportunities
Training
What Would the
“Perfect Company”
have to Offer?
Flexible Markets
Incentives
Advancement Opportunities
Defining Liberty National
Stability
• Organized in 1900 as a Fraternal
Benefit Society
• Incorporated in 1929
• Licensed to operate in 49 states
• Currently has $44.65 Billion of
insurance in force (as of 12/08)
• Currently operating more than
170 offices in cities across the
nation - and growing!
Serving
America
Since 1900
Torchmark Corporate Profile
(TMK – NYSE)
Affiliate Companies
Company
Products
Primary Distribution Method
Individual life and health insurance
More than 8,500 full-time sales
representatives in more than 200
branch offices across the country
Individual life insurance and annuities
Independent agents nationwide
Globe Marketing Services
Oklahoma City, OK
Individual life coverage and special
senior life coverage
Direct response nationwide
Employee Services Division
McKinney, TX
Life and cancer coverage for Federal
and state employees
More than 140 agents nationwide
Liberty National Life
Insurance Company
Birmingham, AL
United Investors Life
Insurance Company
Birmingham, AL
Globe Life and Accident
Insurance Company
Corporate Profile
Company
Products
Primary Distribution Method
American Income Life
Insurance Company
Individual whole life and health
insurance to union and credit union
members
More than 3,600 agents nationwide
Branch Office Division
McKinney, TX
Basic and supplemental health care
including individual health, individual
Medicare Supplement and life
insurance
More than 1,600 independent exclusive
agents nationwide in more than 140
company-sponsored branch offices
General Agency Division
McKinney, TX
Basic and supplemental health care
including individual health, individual
Medicare Supplement and life
insurance
More than 23,600 independent agents in
U.S. and Canada
Waco, TX
United American
Insurance Company
Stability
Defining Liberty National
• A+ (Superior)
from A.M. Best (as of 6/09).
• AA- “Very Strong”
by Standard & Poor’s (as of 12/08).
• A1
by Moody’s (as of 1/09).
• A+ “Strong”
Insurer’s Financial Strength Rating
from Fitch (as of 6/09).
Customers
expect their
insurance
company to be
there when
they need
them.
Service
Defining Liberty National
2008 Liberty National Performance Record*
Total Policies In Force
4,154,825
Total Claim Transactions
180,568
Policies Issued
192,583
Customer Calls Serviced
469,283
Customer Calls Answered
(within 20 Seconds)
90%
Turnaround Times (in Calendar Days):
Life Claims
Health Claims
All Policies Issued
* Based on Company statistics at press time.
10.43
8.33
6.5
Why Insurance Sales?
Why would insurance be one of the
highest paid sales professions?
Most people would respond …
“Everybody needs it”
Actually, it’s not just because of need.
Why Insurance Sales?
The big difference - Residual Income (Renewals)!
• Insurance agents are paid each month from policies
sold in the past
In other sales careers • Salesperson is only as good as his/her last sale
• To increase income you have to increase the number of
units you sell
• At the beginning of each week, month or year, you start over
• What you’ve sold in the past doesn’t matter
• You’re paid only for what you do in the present, but not the past
Why Insurance Sales?
At Liberty National –
• Agents are trained in the field and classroom to help ensure
ongoing success
• Earn renewals each month
• Income based on renewing policies sold in the past
• Can earn thousands of dollars each month before other new sales
ever occur
• Many professional Agents build a large renewal income working
a fraction of the time they did when they first started
Opportunity
What is important to you?
What is Important to You?
• Strong Earning Potential
• Financial Stability of Company
• Broad Product Range/Flexible Markets
• Support/Training
• Earn According to Your Efforts
• Advancement
• Incentives
Strong Earning Potential
Up to $202,150
First Year Income
$61,671 Average
* 2008 Company Stats. Average for Agents that complete 12 months with company.
Leads & Marketing
Individual Market
•
•
•
•
•
•
•
•
Direct-response Internet Leads
Direct response Mail Leads
Direct-response Telemarketing Leads
New Mortgage and Refinance Leads
Home Office Inquiry Leads
Globe Leads and Lapses
Policyholder Referral Leads
Past Responders
Worksite Marketing
•
•
•
•
Small Business Lists
Judy Diamond Leads
Dunn & Bradstreet Leads
Telemarketing Leads
*Products and ads may vary by state
Training
Education Opportunities
• Live, individualized training - both field and classroom
• Internet Training and Testing, 24/7
• Home Office sponsored Training Seminars
• Audio-visual aids
• LUTC studies subsidized by the company
• Sales tracking to lead source
• Management assistance and advice
What is Important to You?
• Strong Earning Potential
• Financial Stability of Company
• Broad Product Range/Flexible Markets
• Support/Training
• Earn According to Your Efforts
• Advancement
• Incentives
If $100,000 per Year Jobs were Easy…
EVERYBODY WOULD HAVE ONE!
WORK THE BUSINESS MODEL!
Whole Life
Pay Example
• $38 Monthly Premium
• x 722% Commission
• x 444% Bonus – 4th Week
= $443.00 PAY!
Assuming $50,000 policy purchased on Bank Budget, Direct Pay,
BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION
The Business Model That Works!
240 Contacts x 10% = 24 Appointments per Week
5 sales per week x $443 = $2,215
$2,215 x 52 weeks = $115,180
WILL YOU DO WHAT IT TAKES?
Assuming $50,000 policy purchased on Bank Budget, Direct Pay,
BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION
Income (Whole Life): 4 apps per week
Monthly
Premium
per Sale
1st Year Income Net
4 apps per Week
Production
Bonus
Total
Income
$27.00
$40,560
$24,960
$65,520
$50.00
$75,111
$46,222
$121,333
$72.00
$108,160
$66,560
$174,720
10% / 20% / 30% / 40%
10% / 20% / 30% / 40%
10% / 20% / 30% / 40%
Strong Earning Potential
Up to $202,150
First Year Income
$61,671 Average
* 2008 Company Stats. Average for Agents that complete 12 months with company.
Are You Ready to Get Started?
LIBERTY NATIONAL
WANTS YOU ON OUR
MANAGEMENT TEAM!
Unit Manager
UNIT MANAGER POSITION
IS “THE GROWTH POSITION”
AT LIBERTY NATIONAL!
Unit Manager Pay Example
ASSUME A New AGENT SELLS FIVE
$38 POLICIES IN ONE WEEK AND that the agent is
at the 40% Bonus Level Weekly (4 weeks in)
Assuming $50,000 policy purchased on Bank Budget,
Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION
Unit Manager Pay Example
5 Sales x $38 = $190 divided by .09 (discount factor)
= $2,111 AP sold by that agent this week …
Commission Payment
Override of 40% for Unit Manager (assuming Agent employed 6
months or less)
$2,111 AP x 40% = $844.40
FROM THAT ONE AGENT
REMEMBER - The Agent was at the 40% Bonus Level …
The Agent is paid 40% of the $2,111 or $844.40
Assuming $50,000 policy purchased on Bank Budget,
Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION
Unit Manager Pay Example
Bonus Payment
UNIT MANAGER Will Get A WEEKLY PRODUCTION BONUS
of 60% (assuming Agent has been contracted 13 weeks or less) of
whatever the agents Bonus is.
So …
$844.40 Agent bonus x 60% = $506.64
ADDITIONAL PAY!
Assuming $50,000 policy purchased on Bank Budget,
Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION
Unit Manager Pay Example
1st Pay Method = $844.40
2nd Pay Method = $506.64
That’s $1,351.04
from 1 Agent this week!!!
But what if you had just 3 agents
properly working the business model???
Unit Manager Pay Example
3 agents working the business model each week…
3 x $1,351.04 =
$4,053.12
Weekly Earnings Potential!!!!!
What is Important to You?
• Strong Earning Potential
• Financial Stability of Company
• Broad Product Range/Flexible Markets
• Support/Training
• Earn According to Your Efforts
• Advancement
• Incentives
Advancement
100% MERIT BASED PROMOTIONS THROUGH
THE “PROMOTE PROMOTION” PROGRAM
“A FAST TRACK MANAGEMENT TRAINING PROGRAM”
Agent
Unit Manager
Branch Manager
Regional Director
Vice President
President
WHERE DO YOU WANT TO BE?
What is Important to You?
• Strong Earning Potential
• Financial Stability of Company
• Broad Product Range/Flexible Markets
• Support/Training
• Earn According to Your Efforts
• Advancement
• Incentives
Destinations
Torch Club Sales Convention
Convention locales have included:
• Atlantis Resort in the Bahamas
• Las Vegas
• Caribbean Cruise
• Miami, FL
• Washington, D.C.
• Puerto Rico
Are You Ready to Get Started?
LIBERTY NATIONAL
WANTS YOU ON OUR
MANAGEMENT TEAM!