DFK Asia Pacific Region
Vision Plan 2009-2011
Updated March, 2009
Vision Task Force
David Griffiths
Uday Chitale
Young-il Koh
K Ragunathan
Ooi Chee Kun
Leo Chan
Asia Pacific Mission Statement
To be recognised by current and potential clients with cross border
interests as a leading association of independent firms of accountants
and business advisors with a strong presence in the Asia Pacific region.
To enable Asia Pacific member firms to service current and potential
clients better by demonstrating that we have the resources and quality
of services available throughout our region to meet their business
advisory, accounting and assurance needs.
To provide opportunities for member firms to work together.
To improve member firm performance through knowledge sharing
Key Goals for the Region
Increase the number and location of quality members.
Encourage and support national groups.
Strengthen relationships between all DFK Member Firms
in the Asia Pacific Region
Strengthen the DFK Brand in the Asia Pacific Region
Key Goals for the Region (cont’d)
Develop technical support for member firms in the Asia
Pacific region.
Maximise attendance at future DFK Asia Pacific
Conferences.
Ensure that all Asia Pacific members conform with DFK
quality standards.
Key Goal 1
Increase the number and
location of quality members
Task Force:
Uday Chitale
David Griffiths
Strategies to achieve Goal:
Identify Countries where representation is required
– China, Sri Lanka, Bangladesh, Indonesia (Surabaya
and Medan).
New members in Vietnam, Thailand (Bangkok) and also India have joined
DFK recently
Communicate with “Contact Partners” in all Asia
Pacific firms re potential member firms acting for own
clients in target countries.
Strategies: (cont’d)
Make contact with Consulate offices, Business
Chambers of Commerce in target countries to identify
potential member firms.
Key Goal 2
Encourage and Support
National Groups
Task Force:
Leo Chan (Co-ordinator)
K Ragunathan
Strategies to achieve Goal:
Encourage and support national groups in whatever
capacity required by them.
In association with the DFK International Task force
assist the newly formed Chinese National Group as
necessary
Key Goal 3
Strengthen relationships between
all DFK member firms in the Asia
Pacific Region
Task Force:
David Griffiths (Co-ordinator)
Strategies to achieve Goal:
Continue developing the special interest groups set
up previously, ie international auditing and assurance,
technical support and franchising
Communicate regularly with special interest group
representatives to discuss and action development plans
for the group
Key Goal 4
Strengthen the DFK brand
in the Asia Pacific Region
Task Force:
Ooi Chee Kun
Strategies: (cont’d)
Request National groups to invite other Asia Pacific
members to their own conferences
Encourage member firm partners to visit DFK AP
firms when travelling within the Asia Pacific region
Vice President Asia Pacific to communicate regularly
with AP member firms, quarterly by email, on topical
DFK matters
Strategies to achieve Goal:
Where legally possible, request member firms to add
“DFK” to firm name.
Maintain contact with DFK International Marketing
Committee regarding communicating initiatives for Asia
Pacific Region members.
Carry out a salary survey amongst member firms for
staff groupings, in US Dollars ( similar to the MacDonald's
Big Mac concept ), from accounting technicians through to
senior managers.
Key Goal 5
Develop technical support for
Member Firms in the
Asia Pacific Region
Task Force:
Ooi Chee Kun
Young-il Ko
Strategies to achieve Goal:
Circulate member firms re areas of technical
support/advice required
Task Force to communicate regularly with DFK
International audit and assurance committee concerning
matters of interest/importance for Asia Pacific member
firms
Encourage regular technical exchange between
member firms in existing/new practise areas
Key Goal 6
Maximise Attendance at Future
DFK Asia Pacific Conferences
Task Force:
David Griffiths
Leo Chan
Strategies to achieve Goal:
Attendance at AP Conference at least once every two
years is obligatory
Ensure high quality programme and presentations
Target conference locations to enhance local firms
Key Goal 7
Ensure Member Firm Compliance
with DFK Quality Standards
Task Force:
K Ragunathan
Strategies to achieve Goal:
Presentation at each annual AP Conference of DFK
International QA requirements
Appoint a “champion” from the region to encourage
technical exchanges between all member firms on QA
matters