Presented by Tiffany Lau Xiang Zhang Total Cost Regression Total Revenue Regression MC > MR MC < MR Evaluation • The pricing policy of the firm is not sound: at initial selling quantity of 2500, the marginal cost is $9.94, while marginal revenue is only $9.80, or MC > MR • MC =MR when Q= 2558.333 Increases in Demand At a quantity of 2750 (=2500*1.1), we have MR > MC, which makes the firm’s pricing policy apt Sensitivity Analysis The regression function of TC does not change. After decreasing Q, the coefficient of the selling quantity remains the same. Consequently, the Q that maximizes the firm’s profit stays at 2558.333.
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