1_2_3_4 Strategy -
13/02/2013
PRESS
RELEASE
Generali Poland announces strategy focused
on generating business value
 Generali Group in Poland announces its new, five-year operational strategy
called 1_2_3_4
 Generali’s new strategy is directed at generating value and growth
 8 strategic operational directions
Warsaw, 13th February 2013. Generali Group Poland presents its new operational strategy
for the upcoming 5 years called the 1_2_3_4 Strategy. In the next 5 years, Generali intends
to grow dynamically and direct its efforts to generating business value and growth.
Generali’s new strategy seeks to significantly improve all key parameters of the company’s
operations on the Polish market, including increasing sales, identifying market
opportunities arising from new technologies and new economic conditions, as well as
improving profitability and market share.
“In the last years, Generali Group in Poland has done tremendous work and continuously proved
that it is growing faster than market trends, and that our growth is very dynamic and profitable. We
have created a multichannel distribution network for our products and accomplished multi-fold
growth in market share. At the same time, many key changes have taken place, not only on the
insurance market but all over the world. That’s why we have developed a new strategy whereby
we strive to use the biggest advantages of our business expertise and expand to new business
areas. We want to wisely use the new technologies and strengthen our distribution channels to
more efficiently serve our customers who are the main focus of all of our key projects
implemented under the new 1_2_3_4 Strategy,” said Artur Olech, CEO of Generali Group in
Poland.
1_2_3_4: the assumptions of Generali’s new, five-year strategy
The new strategy assumes that over the next five years, Generali Poland will:
1_grow dynamically
2_double its market share
3_boost its gross premium written
4_improve its performance terrifically
Company mission and vision
The 1_2_3_4 Strategy brings a new vision of development of the company. Generali Poland
intends to become the first choice insurance provider for its customers and a leading insurance
company on the Polish market. Generali strives to deliver sustainable value and grow faster than
the market.
In order to ensure the success of these efforts, specific measures need to be undertaken,
CONTACT
including establishing the standards for simple and efficient service by wisely using the new
www.generali.pl
technologies. Generali seeks to prove that its customers never walk alone. The aim of the
Paweł Wróbel
tel. (22) 543 07 01;
tel.kom.: 510 000 920
[email protected]
company is to help its customers to make their lives easier and safer in a convenient way.
The new business philosophy also focuses on the company’s employees, who choose to work for
Generali Poland knowing that with the company’s corporate culture they will be able to strive for
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perfection as professionals and at the same time maintain a balance between their personal and
professional life.
8 strategic directions of the new Generali Strategy
The assumptions of the 1_2_3_4 Strategy are reflected by 8 strategic directions that Generali
Poland will follow in the next five years.
Strategic directions
Profitability
Employees
Distribution
Brand
Customer
Products
Technology
Efficiency

Profitability: optimization of the technical result; further portfolio diversification.

Distribution: use of the potential offered by both: own sales forces and external
partners. Creating new distribution channels.

Customers: improving customer satisfaction by introducing a new approach to sales to
meet all of the customers’ needs. Creating customer account tool for both life and nonlife business; provide simplicity and multi-channel access.

Technology: wise use of the new technologies will become Generali Poland competitive
advantage. Fully digital sales process.

Efficiency: use of new technologies to change of old habits within the organization.
Processes optimization and automation.

Products: product simplification. Friendly and not complicated sales process.

Brand: leveraging the strength of the Generali brand, rooted in nearly 200 years of
tradition.

Employees: the strength of Generali lies in its corporate culture based on open
communication and entrepreneurship. It ensures that the employees have an influence
on the company’s decision making process and offers a balance between the personal
and professional life.
“To follow our new Strategy we will rely on nearly 200 years of experience acquired by the
Generali Group around the world to create the company’s value by acting wisely and according to
the plan. We intend to look for opportunities and business ideas to grow faster, better serve our
customers and deliver higher and higher business value to our stakeholders, including customers,
employees and business partners as well as shareholders. As we were working on our strategy
during a few months, we identified several dozens of projects and business initiatives, and we are
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going to start implementing some of them very soon. We will be providing regular updates and
inform about the most important business projects all of our stakeholders,” CEO Artur Olech
concluded.
ON GENERALI PPF HOLDING:
Generali Polska Group is a member of the Generali PPF Holding BV operating in 14 countries in
Central and Eastern Europe. Through its subsidiaries, the Holding manages assets of EUR 15
billion and serves more than 13 million customers in the region. The Generali PPF Holding is
registered in the Netherlands with its main operational branch located in Prague, Czech Republic.
Generali PPF Holding B.V. is a joint venture between Assicurazioni Generali and PPF Group.
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