Position Description
Position
Title
Digital Services Advisor
Land Information New Zealand
Business Group
Corporate
Reports to
Team Manager Digital Services
Location
Wellington
Organisational Context
We make sure New Zealand has accurate information about where people and places
are, people have confidence in their property rights and Crown property is well
managed for future generations.
Our responsibilities include managing land titles, geodetic and cadastral survey
systems, topographic information, hydrographic information, managing Crown property
and supporting government decision making around foreign ownership.
The Corporate group provides independent advice and support to the Chief Executive,
the Executive Leadership Team, and to business groups. It translates important
strategic and operational decisions into action; assists the organisation to manage
change; and enables LINZ to deliver on core functions.
Position overview and accountabilities
The Digital Services Advisor develops, publishes and manages content on LINZ’s digital
channels; and provides best practice advice and support to business groups on how
LINZ’s digital channels can help them meet their objectives.
The Digital Services Advisor also creates a range of visual materials (using graphics,
video and photography) to help tell LINZ’s story.
Land Information New Zealand
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Position overview and accountabilities continued
Key
accountabilities
This position is accountable for:
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Working with the Strategic Communications team, and
subject matter experts, to develop content for LINZ’s digital
channels (such as the website, intranet, social media, enewsletters, and internal TV screens)
Publishing and updating web content on a day-to-day basis
Designing and producing visual communications materials
(such as A3s, brochures, posters, infographics and videos),
adhering to LINZ’s brand and style guidelines
Sourcing photos for internal and external use
Working collaboratively with other members of the Digital
Services Team on improvements to digital channels
Being an expert in the content management system, and
provide training and support to others if required
Analysing and reporting on digital activity
Relationships
Direct reports
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Key working
relationships
The Digital Services Advisor needs to have strong working
relationships with:
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None
Strategic Communications team
LINZ staff
LINZ stakeholders and general public as needed
Technology providers
Land Information New Zealand
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Person specification
Qualifications
and experience
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Proven track record of developing content for an
organisation’s digital channels, such as websites, intranet and
social media
Proficiency in Adobe Creative Suite
An understanding of branding and application of brand
identity
Basic photographic skills
Demonstrated proficiency managing web content using a
content management system (ideally Drupal)
Excellent written communication skills, with demonstrated
experience in writing/editing content for the web, including
translating technical information into plain English
Knowledge of HTML
Understanding of current web technologies and best
practices, including SEO, accessibility and information
architecture
Excellent time management skills
Strong attention to detail
Demonstrated experience producing website metrics using
Google Analytics is desirable
Knowledge of the New Zealand Government Web Standards
is desirable
Knowledge of video editing software/video production is
desirable
Competencies
Customer focus
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Interpersonal
savvy
Is dedicated to meeting the expectations and requirements of
internal and external customers
Gets first-hand customer information and uses it for
improvements in products and services
Acts with customers in mind
Establishes and maintains effective relationships with
customers and gains their trust and respect
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Land Information New Zealand
Relates well to all kinds of people, up, down, and sideways,
inside and outside the organisation
Builds the appropriate rapport
Builds constructive and appropriate relationships
Uses diplomacy and tact
Can diffuse even high-tension situations comfortably
3
Competencies continued
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Spends his/her time and the time of others on what’s
important
Quickly zeros in on the critical few and puts the trivial many
aside
Can quickly sense what will help or hinder accomplishing a
goal
Eliminates roadblocks
Creates focus
Dealing with
ambiguity
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Can effectively cope with change
Can shift gears comfortably
Can decide and act without having the total picture
Isn’t upset when things are up in the air
Doesn’t have to finish things before moving on
Can comfortably handle risk and uncertainty
Functional/
technical skills
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Has the functional and technical knowledge and skills to do
the job at high level
Written
communications
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Is able to write clearly and succinctly in a variety of
communication settings and styles
Can get messages across that have the desired effect
Priority setting
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Band
5
ANZSCO code
212415
Financial Delegation
None
Position Description
last updated
June 2016
Land Information New Zealand
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