• Venture Mission and Strategy
• Business environment
• Risk Analysis
• Key Asumptions and Financials
• Market Research plan
Create a new experience for visually
impaired people
and get profit from it.
 We
want to be pioneers in the
game field of visually impaired
players
Key actions:
•
•
•
•
We will be Innovative
We will do a proper market research
We will fulfill the customer needs
Continous improvement based on customer feedback
Sponsors, government and companies
support us with a contribution and the
end users will pay for the game.
• Market
o Target group
 In Finland
 Visually impaired : 80,000
 Blind :10,000
 All over the world
 VI: 315,000,000
 Blind: 45,000,000
• Product/Service concept in one sentence
o Game for visually impaired
• Competition
o Direct: There's no game for blinds at this moment
o Substitution: board games, portable games...

RISKS
• Market
o People don’t want to pay for
the game
o Hard to get a sponsor and
advertiser.
• Technology/Product
o Lack of suitable devices
o Technical abilities are limited
• Competence
o Lack of experience in the
game industry.
ACTIONS
• Market
o Market research
• Technology/Product
o Look for ways to
choose right platform
• Competence
o Interview with worker
in the game industry
and blind people.
ACEone
After four years..
• 20 games
• 250,000 players
Net Present Value
• € 478K
Negative cash
flows
1h. 2011 -€ 28K
2h. 2011 -€ 14K
1h.2012 -€ 11K
Total
-€ 53K

RISKS
• Market
o People don’t want to pay for
the game
o Hard to get a sponsor and
advertiser.
• Technology/Product
o Lack of suitable devices
o Technical abilities are limited
• Competence
o Lack of experience in the
game industry.
ACTIONS
• Market
o Market research
• Technology/Product
o Look for ways to
choose right platform
• Competence
o Interview with worker
in the game industry
and blind people.
ACEone
Competitive Advantage of Service
A
new niche market with 0 or few competitors
Product:

An action game for visually impaired on the mobile phone
Price:
0€
3.99€
Place:
Limited version
Full version
Ovi Store
App store (Futur Plan)
Promotion:
FFVI + Arla institute
 Audio & voice AD by e-mailing and forums
 Webpage ACEone

Group / profile
# of
persons
Goal of contact
How
Ready
by
English speaking
group
(12-19)
2
discover their needs, skills, devices,
get information about them
oral interview
W 41
Finnish speaking
gruop
(6-19 years)
3
discover their needs, skills, devices,
get information about them
oral interview
W 41
English speaking
group
(20-60 years)
3
discover their needs, skills, devices,
get information about them
oral interview
W 41
Finnish speaking
group
(20-60 years)
4
discover their needs, skills, devices,
get information about them
oral interview
W 41
Korean&Dutch
visually impaired
group
(6-60 years)
20
discover their needs, skills, devices,
get information about them
Survey
(by e-mail)
W 41
Group / profile
# of
persons
Goal of contact
How
Ready
by
Young VI people
from FFVI
5
Get feedback for
improvements on
the game
Test and discuss the
game with the testing
group
W49
Young VI people from
Arlaistituutti
8
Get feedback for
improvements on
the game
Test and discuss the
game with the testing
group
W49
Sighted people from
Metropolia University
10
Get feedback for
improvements on
the game
Test and discuss the
game with the testing
group
W49