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New Models of Business in Society
Examine the critical role that business plays in society, and learn about the exciting new models of
business that are changing the way that companies create value.
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About the Course
This course examines the emergence of a new story about business. This new story locates
business within a societal framework. Almost every business creates or destroys value for
customers, suppliers, employees, communities and society, in addition to shareholders and other
financiers. A number of new models of business can be built on this idea such as corporate
responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go
together, and this course explains how. The final session explores the idea of how to become a
stakeholder entrepreneur and create a business that makes money and makes the world a better
place.
Course Syllabus
Week One: Business in Society: The Problem
Week Two: Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of
Capitalism in Society
Week Three: Creating Value for Stakeholders
Week Four: Becoming a Stakeholder Entrepreneur: The Social Enterprise Model Reconstructed
Recommended Background
No background is required. All are welcome, especially if you are interested in business or making
business better!
Suggested Readings
There are no required readings, but there will be suggested readings. If you are interested in reading
more about the ideas that Ed discusses, please refer to any of his books:
Conscious Capitalism: Liberating the Heroic Spirit of Business, published by Harvard Business
Press.
Managing for Stakeholders: Survival, Reputation and Success, published by Yale University Press.
Stakeholder Theory: The State of the Art, published by Cambridge University Press in early 2010.
Strategic Management: A Stakeholder Approach, published by Cambridge University Press.
Course Format
Each week there will be five to ten video discussions, about five to seven minutes each, focusing on
a topic. There may be occasional discussion questions and optional reading assignments to assist
you in retaining the information presented in the video sessions.
FAQ
 Will I get a certificate after completing this class?
Coursera will issue a Statement of Accomplishment if you meet the grading policy course
requirements.
Sessions
Apr 7th 2014
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Course at a Glance
4 weeks
2-3 hours of work / week
English
English subtitles
Instructors
R. Edward FreemanUniversity of Virginia
Categories
Economics & Finance
Business & Management
Social Sciences
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