PAGE 1 AGENCY Insights For Agents of Fidelity National Title Group Vol. 5, Issue 5, August 2014 Proudly Celebrating Our 25th Issue This Month! SUCCESS: IT’S ALL IN THE PREPARATION by Erika Meinhardt, President, National Agency Operations, FNTG B enjamin Franklin said it well when he said, “By failing to prepare, you are preparing to fail.” For our industry, preparation has been and continues to be essential to our survival and success. With summer more than half over and our second quarter results in, the time is right to take a moment to reflect on where we are heading as a company, as agents and as an industry and to look at what areas of preparation will be key both short and long term. PREPARING FOR BEST PRACTICE COMPLIANCE You can’t say the word “preparation” without thinking about our industry Best Practices and the energy and resources that have been put into action as title agents move forward to attain Best Practice compliance. In fact, ALTA recently announced its recommendation that title professionals take steps to implement the Best Practices and conduct a self-assessment no later than September 2014 (page 6). The good news is that you’re not alone in this process. We have created a variety of resources to assist you in your journey toward compliance. We are pleased to offer a new Best Practice brochure to our agents and service providers (page 6). We also offer important Best Practice information on our website: www.fntg.com/bestpractices. Additionally, our FNTG Agency website offers Best Practice tools and information available only to our network of agents: www.nationalagency.fntg.com. And while this is the age of technology, I encourage you to remember one of your greatest assets: your agency representa- PAGE 2 Company Announces Second-quarter Financial Results PAGES 3 – 5 Don’t Become a Cyberheist Victim; Vendor Spotlight: Arthur J. Gallagher PAGE 6 Best Practices: Update From ALTA; New Brochure Available to Agents PAGE 7 Land Under Development and Vacant Land continued on page 3 AGENCY INSIGHTS CELEBRATES ITS 25TH ISSUE! PAGE 8 Tech Corner: The Nuts and Bolts of Building a Social Media Platform 25! We are excited to announce that this marks the 25th issue of Agency Insights! We hope that you enjoy the newsletter and find the featured articles and news useful. As a reminder, you can access prior issues of the newsletter from FNTG’s Agency website: www.nationalagency.fntg.com. From the content tabs at the top of the site, select Resources and then Agency Insights. You can view prior issues in PDF or electronic format. The current issue also is accessible from the carousel banner located near the top of the website. And as always, we’d love to hear from you. If you have a topic you’d like discussed or have a submission for a future issue, please contact John Obzud, EVP, National Agency Operations, at 877.947.5483 or [email protected]. www.nationalagency.fntg.com © 2014 Fidelity National Financial IN THIS ISSUE > PAGE 10 Vendor Spotlight: National Due Diligence Services SEE PAGE 11 > FOR OUR AGENCY SPOTLIGHT Send your submissions to John Obzud, EVP, National Agency Operations, at 877.947.5483 or [email protected]. AGENCY INSIGHTS I VOL. 5, ISSUE 5, AUGUST 2014 PAGE 2 COMPANY ANNOUNCES SECOND-QUARTER FINANCIAL RESULTS “Our company’s ability to generate a 14.6 percent pre-tax margin this quarter — despite a lagging purchase market and a soft refinance market — is a Randy Quirk, CEO, FNF and FNTG F testament to our employees’ and agents’ diligent efforts.” idelity National Title Group reported solid earnings during the second quarter of 2014, generating $1.5 billion in total revenue for the quarter and $2.7 billion for the first half of 2014. Commenting on the results, FNF and FNTG CEO Randy Quirk said, “Our company’s ability to generate a 14.6 percent pre-tax margin this quarter — despite a lagging purchase market and a soft refinance market — is a testament to our employees’ and agents’ diligent efforts. As an organization, we remain committed to providing the highest level of customer service and to carefully managing our business operations — a strategy that positions us well for continued success this year and beyond.” TITLE PREMIUMS & ESCROW • Second-quarter results — FNTG’s total title premiums for the second quarter of 2014 were $951 million, with an additional $482 million generated from escrow, title-related and other fees, resulting in total revenue of $1.5 billion for the quarter, which includes interest and investment income of $33 million. • First-half results — FNTG’s total title premiums for the six months ending June 30, 2014, were $1.7 billion, with an additional $905 million generated from escrow, title-related and other fees, resulting in total revenue of $2.7 billion for the first half, which includes interest and investment income of $63 million. AGENCY CONTRIBUTION • Second-quarter results — For the agency segment of our title insurance business, 500,900 closing protection letters and 517,400 policy jackets were issued during the second quarter of 2014. Additionally, FNTG agents were responsible for generating $518 million in title premiums, representing 54.5 percent of FNTG’s total title premiums earned in the second quarter of 2014. • First-half results — Looking at the agency segment for the six months ending June 30, 2014, FNTG issued 907,700 closing protection letters and 1.0 million policy jackets. Additionally, FNTG agents were responsible for generating $922 million in title premiums, representing 54.0 percent of total title premiums earned in the first half of 2014. ~ FOR MORE INFORMATION > To learn more, visit FNF’s website at www.investor.fnf.com. 2Q 2014 2Q 2013 FNTG’s financial information for the three-month period ending June 30, 2014: FNTG’s financial information for the three-month period ending June 30, 2013: $1.5 billion $1.6 billion $214 million $269 million Total revenue Adjusted pre-tax earnings 14.6% Adjusted pre-tax margin 500,900 Agency: Total closing protection letters issued 517,400 Total revenue Adjusted pre-tax earnings 16.8% Adjusted pre-tax margin 809,700 Agency: Total closing protection letters issued 693,300 Agency: Total policy jackets issued Agency: Total policy jackets issued First-half 2014 First-half 2013 FNTG’s financial information for the six-month period ending June 30, 2014: FNTG’s financial information for the six-month period ending June 30, 2013: $2.7 billion $3.0 billion $279 million $441 million Total revenue Adjusted pre-tax earnings 10.4% Adjusted pre-tax margin 907,700 Agency: Total closing protection letters issued 1.0 million Agency: Total policy jackets issued Total revenue Adjusted pre-tax earnings 14.8% Adjusted pre-tax margin 1.5 million Agency: Total closing protection letters issued 1.4 million Agency: Total policy jackets issued To learn more, visit FNF’s website at www.investor.fnf.com. AGENCY INSIGHTS I VOL. 5, ISSUE 5, AUGUST 2014 PAGE 3 DON’T BECOME A CYBERHEIST VICTIM by Steve Hamlin, Director – Internal Investigations, Corporate Compliance Department, FNF SUMMARY: A Missouri title company was victim of a cyberheist involving hackers who compromised the title company’s online banking ID and password and used those credentials to send a $440,000 wire to eastern Europe. The title company sued its escrow bank, alleging that because the bank offered both single-authentication and du- SUCCESS: IT’S ALL IN THE PREPARATION continued from page 1 tive. If you have questions or need resources, please reach out to your rep. Our knowledgeable and experienced employees are dedicated to helping you. We also want to hear about your success stories. Has your agency obtained compliance, or do you have tips to share with other agents? If so, contact your agency rep or John Obzud, EVP of FNTG’s National Agency Operations, and we’ll do our best to highlight your accomplishments in an upcoming issue of the newsletter. In this issue, we share how Grand Canyon Title Agency successfully completed its Best Practice compliance review (page 11). al-authentication options for outbound wires, the bank was not following FFIEC guidance, which states that single-control is inadequate in certain situations. Both the trial and appellate courts found that the bank had informed the title company of the importance of using dual-authentication, that the title company had made an informed decision to not use dualauthentication, and that the bank had offered commercially reasonable security procedures which the customer declined. In addition, the court ruled that the bank could recover its litigation expenses from the title company, as per the indemnification agreement in the bank contract with the title company. “This case serves as an important warning that all title agents should implement strong controls over escrow wires (dual control, multi-factor authentication and reserved computers for banking that are not otherwise used on the internet) and monitor escrow accounts — particularly outbound wires — daily.” counsel before pursuing legal action against their bank. Title companies should also ensure that they have insurance coverage for losses due to cybercrime and banking and system breaches. ~ TAKEAWAY: This case serves as an important warning that all title agents should implement strong controls over escrow wires (dual control, multi-factor authentication and reserved computers for banking that are not otherwise used on the internet) and monitor escrow accounts — particularly outbound wires — daily. If an agent becomes a victim of a cyberheist, they should review their banking agreements with legal PREPARING FOR THE FUTURE As we prepare for the future, it’s important to continue monitoring economic factors such as consumer confidence and employment growth that impact the real estate industry. Another influence is the recent shift in demographics. According to the June CoreLogic MarketPulse report, the Millennial Generation (typically defined as those born between the 1980s and early 2000s) will affect the market in both the short and long term because they will remain renters longer than expected. As a result, the industry is seeing less home-buying among 21to 34-year-olds. On a positive note, while Millennials are becoming homeowners at a slower pace, they are more focused on attaining higher levels of education, which should translate into many of them having a greater future earning potential for homebuying down the line. Another vital area of preparation continues to be the one constant in our ever-changing industry: careful management of our business operations, risks and costs. For the first half of 2014, FNTG produced $2.7 billion in total revenue. Our agents were responsible for generating $518 million in title premiums during the second quarter and $922 million in title premiums for the first half of 2014, representing 54.5 percent and 54.0 percent, respectively, of FNTG’s total title premiums earned. We are incredibly proud of our agency network. You are an important part of the FNTG family, and your efforts to carefully manage your business have been key to adapting to our evolving industry. Of course, none of us has a crystal ball to see what the future holds, but as we move through the third quarter and beyond, we are confident that the continued focus on meeting CFPB regulations, preparing for economic factors and carefully managing our operations will serve all of us well for future success. ~ See pages 4 – 5 for more articles on this topic. BEST PRACTICE RESOURCES AT YOUR FINGERTIPS > • New Best Practice brochure available to FNTG agents and service providers. See page 6. • FNTG Best Practice website: www.fntg.com/bestpractices. • FNTG Agency website offers Best Practice tools and information available specifically for our network of agents: www.nationalagency.fntg.com. AGENCY INSIGHTS I VOL. 5, ISSUE 5, AUGUST 2014 PAGE 4 Steve Hamlin’s article (page 3) discusses a cyberheist loss incurred by a Missouri agent that, depending on the specific facts, may have been covered in whole or in part by Arthur J. Gallagher & Co.’s Fidelity-Pak or Security-Pak programs. Read on to learn more about the importance of Escrow Security Bonds (ESBs) and the benefits of cyber liability coverage, and see page 5 for details on Security-Pak, which is newly offered by Arthur J. Gallagher. The Fidelity-Pak and Security-Pak programs are underwritten by Lloyd’s of London. Both programs offer cyber liability and ESBs, while Fidelity-Pak also offers E&O insurance. To learn more, contact Dan Riebling of Arthur J. Gallagher at 516.622.2431 or email [email protected]. UNDERSTANDING THE BENEFITS OF THE COMPUTER SYSTEMS RIDER T by David Koury, Esq., BatesCarey LLP. David also serves as Coverage/ Claims Counsel for various underwriters at Lloyd’s of London. he Escrow Security Bond (ESB) offers protection for losses that agents may incur as a result of fraudulent or dishonest acts by their employees. The ESB also offers first-party insurance for certain other losses that may be incurred as a result of vandalism or theft, which may not be covered under other kinds of commercial first-party insurance poli- cies or third-party liability insurance. One coverage provided pursuant to the ESB is Computer Systems coverage. This coverage provides a sub-limit for certain types of direct loss resulting from the theft of property from your premises, or certain other locations (like your bank), due to computer fraud by an unauthorized party. This coverage fills a potential coverage gap by providing insurance to agents for losses resulting directly from computer hacking or fraudulent wire transfers. For example, suppose a computer hacker gains access to the agent’s computer system. With this access, the hacker enters data that changes account information in the agent’s continued on page 9 AVOID THE RISK OF PRIVACY AND SECURITY BREACHES WITH CYBER LIABILITY INSURANCE by Kari Timm, Esq., Walker Wilcox Matousek LLP. Kari also serves as Coverage/Claims Counsel for various underwriters at Lloyd’s of London. W ith cyber attacks and data breaches on the rise, and data and privacy regulations continuing to strengthen and evolve, businesses of all sizes are at risk for privacy or security breaches. Fidelity-Pak and the newly offered Security-Pak insurance programs underwritten by Lloyd’s of London offer FNTG agents cyber liability coverages for the following cyber, privacy, multimedia and network liabilities: Security & Privacy Liability — Damages and defense expenses incurred as a result of a lawsuit filed against you arising out of privacy and computer security breaches, including: loss of employee or client information; theft of data from your system; transmission of a computer virus from your system to another’s; and violations of data and privacy regulations. Example: An agent’s assistant inadvertently emails to a client the agent’s client list containing personal information for the clients. One of the clients on the list files suit against the agent for breach of privacy. Crisis Management, Customer Notification Costs, Customer Support & Credit Monitoring — Expenses you incur to comply with data and privacy breach notification statutes or to otherwise notify your clients or employees of a breach, as well as costs you incur to provide credit monitoring to individuals affected by a breach, legal expenses you incur to determine your notification obligations and public relations expenses. Example: An agent’s laptop is stolen. Because the laptop contains personal information on the agent’s clients, the agent is required to notify the clients of the breach. Because the information includes Social Security numbers, the agent also offers each client one year of credit monitoring. In the event of a breach, the policy provides access to privacy attorneys, forensic experts and other service providers necessary to assist insureds in complying with breach notification regulations. Example: An agent discovers that data on his server was corrupted by malware and must retain a forensic expert to restore the data and remove the malware. Privacy Regulatory Defense & Penalties — Legal expenses you incur to respond to or defend against a regulatory action arising out of a privacy or computer security breach, as well as regulatory fines and penalties assessed in the action. Example: The FTC files an enforcement action against an agency after the agency suffers a data breach, and it is discovered that the agency stored personal information on a computer network with inadequate security. Multimedia Liability — Damages and defense expenses arising out of your internet marketing and advertising activities, including: defamation, libel and slander; infringement of intellectual property; plagiarism; and misleading advertising. Example: An agent is sued by a competitor who alleges that the agent posted an article on her website plagiarizing material produced by the competitor. Data Recovery & Loss of Business Income — Costs you incur as a result of a computer security breach, or a network interruption or downtime, regardless of whether it is caused by human error, employee sabotage, an outside attack, a programming error or a natural disaster. This includes costs to restore or replace your data, forensic services, the rental of external equipment and labor. AGENCY INSIGHTS I VOL. 5, ISSUE 5, AUGUST 2014 Data Extortion — Costs you incur to investigate and respond to a cyber extortion demand, including money you pay to terminate the threat. Example: An agent discovers that his computer files have all been encrypted by an unknown third party who is demanding that the agent pay a ransom to unencrypt the information. ~ See page 5 to learn more about Security-Pak. PAGE 5 Arthur J. Gallagher & Co. SECURITY-PAK: Offering Comprehensive Cyber Liability & Computer Crime Coverage for FNTG Agents ASK YOURSELF THESE IMPORTANT INSURANCE QUESTIONS ... Cyber Liability Insurance: Does your current E&O Policy cover and insure you for: vSecurity & Privacy Liability — Damages and defense expenses incurred as a result of a lawsuit filed against you arising out of privacy and computer security breaches, including: loss of employee or client information; theft of data from your system; transmission of a computer virus from your system to another’s; and violations of data and privacy regulations? v Crisis Management, Customer Notification Costs, Customer Support & Credit Monitoring — Expenses you incur to comply with data and privacy breach notification statutes or to notify your clients or employees of a breach, as well as costs you incur to provide credit monitoring to individuals affected by a breach; legal expenses you incur to determine your notification obligations; and public relations expenses? Comprehensive Crime Insurance: v Does your agency have a Fidelity Bond? v Does your bond insure losses caused by a Third-party Hacker who fraudulently enters data within your agency Computer System to transfer funds from your escrow accounts? v Does it insure the Theft of Settlement Funds by an Employee, Partner or Owner? If you are not Security-Pak insured, the answers to these questions are very likely, NO. If you are not purchasing Cyber Liability and Comprehensive Crime Insurance, your agency could suffer devastating financial losses caused by the theft of your customers’ personal financial information and/or theft of settlement/escrow funds. What’s the Solution? Security-Pak! vThe Newly Offered Security-Pak Cyber and Escrow Security Bond (ESB) Program! vAffordable Premiums — $200 per month for most agents. vPurchase Security-Pak now, and we will offer you a 10 – 15% Premium Discount on your Errors and Omissions Insurance Renewal! vMeet ALTA Best Practice Recommendations & New CFPB Requirements. vIncrease Market Share — Tell your lenders, real estate agents and customers that you have purchased Security-Pak to satisfy ALTA’s Best Practice Guidelines with respect to theft of personal financial information and settlement/escrow funds. FOR MORE INFORMATION For more information regarding Arthur J. Gallagher & Co.’s newly offered Security-Pak program or Fidelity-Pak, contact Dan Riebling at 516.622.2431 or email [email protected]. The Security-Pak and Fidelity-Pak programs are underwritten by Lloyd’s of London. Both programs offer cyber liability and ESBs, while Fidelity-Pak also offers E&O insurance. AGENCY INSIGHTS I VOL. 5, ISSUE 5, AUGUST 2014 PAGE 6 TITLE INSURANCE PROFESSIONALS ENCOURAGED TO CONDUCT ASSESSMENT OF ALTA BEST PRACTICE COMPLIANCE BY SEPTEMBER 2014 he American Land Title Association’s Board of Governors announced in July its recommendation that title professionals take steps to implement ALTA’s Title Insurance and Settlement Company Best Practices and conduct a self-assessment no later than September 2014. “An ongoing compliance management program is essential to protecting the integrity of the real estate transaction,” said Michelle Korsmo, ALTA’s CEO. “Reducing settlement risk and safeguarding consumer money has always been a keystone of the title and T settlement business.” After completing the selfassessment, ALTA encourages members to use the Compliance Guide to communicate their compliance management programs with their lender clients and customers as soon as possible. “ALTA is dedicated to providing services to aid our members with the implementation of the ALTA Best Practices,” Michelle said. “It is beneficial for businesses to promote self-regulation through the publication of best practices that meet high professional standards of operation to protect consumers and businesses.” The Consumer Financial Protection Bureau’s new integrated mortgage disclosures — which go into effect Aug. 1, 2015 — will spur the need to further protect nonpublic personal information (NPI). Settlement agents and lenders will need to securely After completing the self-assessment, ALTA encourages members to use the Compliance Guide to communicate their compliance management programs with their lender clients and customers as soon as possible. share private data in order to complete the Closing Disclosure, which will replace the current HUD-1 Settlement Statement. “Systems will need to be in place to efficiently exchange and protect sensitive customer data,” Michelle added. “This is where ALTA’s Best Practices come into play because they help ensure lenders have the ability to continue working with as large of a network of settlement providers as possible, which ultimately leads to better service for consumers.” ~ FOR MORE INFORMATION > • For information about ALTA’s Best Practices and related tools and resources, visit www.alta.org/bestpractices. • To join ALTA, go to www.alta.org/membership. NEW BEST PRACTICE BROCHURE AVAILABLE TO AGENTS AND SERVICE PROVIDERS N ational Agency is excited to offer a new Best Practice brochure to agents and service providers. The accordion-style brochure: • provides an explanation of our seven industry Best Practices; • explains what each Best Practice repre sents from the customer’s viewpoint; • offers solution partners that can assist agents in attaining Best Practice compliance; and • directs service providers to the resources available to complete a self-assessment. ORDERING INFORMATION • Agents can obtain a copy of the bro- chure by contacting their agency rep resentatives or state agency managers. • Agency staff can order copies of the brochure by emailing Hai Tran, FNF’s Print Shop Manager, at [email protected]. AGENCY INSIGHTS I VOL. 5, ISSUE 5, AUGUST 2014 PAGE 7 LAND UNDER DEVELOPMENT AND VACANT LAND give the underlying coverage. In other words, the site plan must be sufficient to allow you to do your normal survey underwriting. For example, if you need parking spaces indicated on a survey to give a Zoning 3.1-06, you would need the same information disclosed on the site plan to give a Zoning 3.2-06. by Marjorie Ramseyer Bardwell, VP and Director, Underwriting Services, Office of the Chief Underwriting Counsel, FNTG y now, most of you have seen a new ALTA classification in a number of its owners and loan policy endorsements. The designation, “Land Under Development” (LUD), and the applicable forms of endorsement are used to give conditional coverage for proposed construction that normally depends upon an improvement being in existence at Date of Policy in order to underwrite. The coverage given by this new class of endorsements is based upon the assumption that the building will be built as shown in the site plans. B The language usually runs along these lines: 1. For purposes of this endorsement: a. “Improvement” means a building, structure, road, walkway, driveway, curb, subsurface utility or water well existing at Date of Policy or to be built or constructed according to the Plans that is or will be located on the Land, but excluding crops, landscaping, lawns, shrubbery, or trees. b. “Plans” means those site and elevation plans made by [name of architect or engineer] dated _____, last revised _____, designated as [name of project ] consisting of _____ sheets. (From the ALTA 3.2-06 Zoning – Land Under Development — April 2, 2012 © American Land Title Association.) This language was developed so that Lenders, and in some cases Owners, could get the coverages on new construction that they were familiar with getting on existing improvements. Not all ALTA endorsements are available for this type of conditional coverage. ALTA currently has seven endorsements that use this terminology: • ALTA 3.2-06 (Zoning-LUD) • ALTA 9.7-06 (REM-LUD-Loan) • ALTA 9.8-06 (CCR-LUD-Owners) • ALTA 35.3-06 (Minerals-LUD) • ALTA 36.4-06 (Energy Projects-CCR-LUD-Owners) • ALTA 36.5-06 (Energy Projects-CCR-LUD-Loan) • ALTA 41.3-06 (Water-LUD) “Land Under Development” is not the same as “Unimproved Land” as used in the ALTA 9.1-06 (CCR-Unimproved Land – Owners Policy). That ALTA form is meant for use with vacant land with no conditional coverage as to what might be built in the future. There is no reference to any improvements being built pursuant to “plan and specs,” as we used to refer to this type of coverage. To give Land Under Development (LUD) coverage you must be in receipt of a site plan that is sufficiently detailed to substitute for a survey. The future improvements must be located on the plan, together with all easements, set-backs and other survey matters that you would normally insist be on any survey that you need to It is very important that you correctly indicate which set of plans you are relying upon, since it is not unusual to have a project change as it is going through the approval and construction process. If you are given a plan at closing that has been modified in any way since the one you based your coverage on initially, you must reexamine the plan and identify it in the endorsement accurately. It is also very important that you do not give any other standard coverages on vacant land or LUD without discussion with your Company underwriting advisor. This was the lesson of a recent case in Idaho where an agent gave a Location Endorsement and filled in the blank with what was proposed to be built as if it were already there. The language of the endorsement quoted by the court in Bank of Idaho v. First American Title Insurance Company, Supreme Court of the State of Idaho, 2014 Opinion 45, June 17, 2014, is identical to the ALTA 22.1-06 (Location with map): “The Company hereby insures the owner of the indebtedness secured by the insured mortgage against loss or damage which the insured shall sustain by reason of the failure of (i) a MULTI-FAMILY RESIDENCE … known as [street address] … to be located on the land at Date of Policy … . ” The facts of the case show what can happen when plans change. The bank originally made two separate loans for the construction of a fourplex on each of two lots. A location endorsement was issued as described above and attached to each separate loan policy. During the course of getting the permits and approvals, it was decided to build both of the buildings on one lot and use the other for parking and drainage purposes. Flash forward to the foreclosure of both loans. When the bank was not able to sell the two lots for the amount owed on the loans (face amount of the mortgages totaled $453,779 and the foreclosure sale netted only $360,000), it sought the difference from the underwriter, claiming coverage under the endorsement on the parking/drainage lot, since there was no “MultiFamily Residence” located on it. The title company won at the lower level but was overturned by the higher court. This case is an important reminder to think about the effect of even the most commonly issued endorsements when you are dealing with vacant land or LUD. Use only the appropriate forms for the risk you are undertaking. If there is no improvement on the Land at Date of Policy, it is inappropriate to give the standard location endorsement used in your state, such as the ALTA 22-06. This endorsement, by its very wording, is meant only for improved lands. Any request to give it on vacant land should be refused. Please consult with your Company underwriting advisor regarding any issue discussed above. ~ FOR MORE INFORMATION > Questions on this topic? Contact Marjorie Ramseyer Bardwell, VP and Director of Underwriting Services, FNTG, at [email protected]. AGENCY INSIGHTS I VOL. 5, ISSUE 5, AUGUST 2014 PAGE 8 TECH CORNER: SUMMER SOCIAL, PART II THE NUTS AND BOLTS OF BUILDING A SUCCESSFUL SOCIAL MEDIA PLATFORM Tech Corner shares a variety of technology-related tips and information with agents and staff. If you have a topic for a future article, please send it to Linda Grahovec, VP and Regional Director of Marketing and Business Development, at [email protected]. n the last issue, we talked about the “why” of social media — advertising your business, communicating useful information, connecting with customers and reinforcing your brand. This issue, we’ll give the nuts and bolts on how to do that within the three platforms best suited for our industry: LinkedInTM, FacebookTM and TwitterTM. I LINKEDIN LinkedIn is the most business-oriented of the three platforms. On it, you can build a profile for yourself as a professional in your field as well as a separate page for your agency or business. LinkedIn offers basic (or free) accounts, and premium accounts that promise greater access to connections. LinkedIn is more than just a place to “post your resume.” It’s your own customized networking site, where you can highlight your professional capabilities, connect with agents, peers and prospects, and get and give recommendations. To create an individual profile, go to www.linkedin.com, select Join LinkedIn Today, and follow the instructions. A few tips: • When you enter your Profile Information, include a clear, recent and business appropriate photo of yourself. • For your Qualifications, include your current position as well as employment history, education, volunteer history, degrees and/or professional training. • You’ll add a Summary, where you can give your connections a closer look at the “brand” that is you. SOCIAL MEDIA RECAP • FACEBOOK is effective for visually based posts (pictures, video clips, seminar photos and announcements) • LINKEDIN is typically article- and discussion-driven (industry news, polls and topics to encourage discussion) • TWITTER allows for real-time posting (while you are at an event, for example, using hashtags to join similar topics) Use it to define your goals and highlight your strengths. • You’ll also add Specialties, Connections and Websites. For websites, you can include your company’s website, your personal site, your blog and your Twitter account. Link to Facebook only if it’s your Facebook business page. Fill in your profile as completely, but succinctly, as possible. Complete profiles attract more traffic. Once you’ve set up your individual profile, you can set up a company page. However, LinkedIn requires that you meet certain criteria, including profile strength, number of connections, valid contact information and a current position that matches what’s listed in the Experience section of your profile. To create a company page: • Click Interests at the top of your homepage and then select Companies. • Click Create in the Create a Company Page box at right. • Enter your company’s official name and your work email address. • Click Continue and enter your company information. On a cautionary note, LinkedIn doesn’t offer a preview option. Once your page is established, it’s live! So take your time in building your site, and be sure to check out the information on marketing, sales and brand building in the Help section. Check out a sample of an FNF LinkedIn company page here: FNF IPX1031. FACEBOOK When we talk about Facebook, we’re talking about a Facebook business page, separate from the personal page where you may already connect with friends, family and people you know on AGENCY INSIGHTS I VOL. 5, ISSUE 5, AUGUST 2014 Tech CORNER some level. While a personal page includes vacation photos and updates about family, your business page is where you connect with existing or prospective clients by offering them information about your business. In a way, it’s the calling card for prospects to decide if they want to get to know you better and, hopefully, become customers. Facebook, like LinkedIn, provides extensive information on how to set up a business page and also offers the useful option of previewing your page before you publish it. Go to Settings, then select General, Page Visibility, Edit and then Unpublish. (Publish is the default mode, so make sure you do this first.) To create a Facebook business page: • Go to www.facebook.com/ pages/create. • Click a Page category. • Select a more specific category from the dropdown menu and fill out the required information. Facebook also provides an Ad Create Tool to create ads based on what type of response you’re looking for, such as Page Likes, Clicks to Website, Events Responses and more. The most successful Facebook business pages spotlight photos from industry and office events, pictures from clients’ grand openings or video clips from a recent seminar. Check out one of our company pages: FNTG MWA Facebook Page. continued on page 9 PAGE 9 BUILDING A SUCCESSFUL SOCIAL MEDIA PLATFORM continued from page 8 TWITTER Twitter enables its users to share their thoughts and news in 140 characters of text with a large, public platform. All posts or “tweets” are presented in real-time. Users “follow” each other to connect or talk to specific people or groups. Twitter is perfect for a quick shout-out to a peer or customer who has accomplished something industry-related. Just remember that the message and any related link must meet the character requirements. To join, go to twitter.com/ signup, follow the easy steps, and you’ll be tweeting in no time! And remember, the best way to get a follower on Twitter is to follow someone else. (In fact, you can start right now by following Linda Grahovec: twitter.com/LindaGrahovec or @LindaGrahovecFNTG.) HOOTSUITE Once you’ve established your social media platforms, you can use a tool like Hootsuite (the most popular and best reviewed of its kind) to manage all of your social media from a single source or “dashboard.” Hootsuite offers a free version for up to five accounts and a paid version to manage up to 50 social media accounts. Both versions offer the ability to schedule posts to multiple platforms, monitor activity and receive analytics, such as click stats, follower growth, gender and regional summaries, and more. Hootsuite is web-based and requires no software downloads. There are mobile apps for iPhone and Android. Visit hootsuite.com to learn more. PROVIDING VALUE The real trick with social media is using it to build your business by posting content on a regular basis that offers value to your audience. Fortunately, it doesn’t have to be time-intensive to do this. With Hootsuite and similar services, you can post your news on multiple social media platforms from one place. Post photos and short updates from recent industry events such as grand openings, seminars and speaking engagements involving you, your colleagues or your customers. Include links to industry-specific articles or websites that can educate or add value. Or congratulate customers and peers on their achievements. So where else can you find content? We can help you! Do you receive our weekly “NewsDesk”? If not, email [email protected] and sign up for the RSS feed, or follow NewsDesk on Twitter at twitter. com/newsdesk_feed. Our weekly NewsDesk provides a series of current articles from THE BENEFITS OF THE COMPUTER SYSTEMS RIDER continued from page 4 “The real trick with social media is using it to build your business by posting content on a regular basis that offers value to your audience. Fortunately, it doesn’t have to be time-intensive to do this. With Hootsuite and similar services, you can post your news on multiple social media platforms from one place.” various publications on a set group of topics, including Industry News and Technology News. You can copy and paste the URL of one or more of those articles into your social media. This can save you time trying to research or collect appropriate information to post. Voilà — value! We’ve offered just the basics to getting started on these social media platforms. There’s much, much more that you can and should do as you gain more confidence — to take advantage of these sites and others to the fullest. Whether you’re a social media pro or just getting started, your efforts with social media will be one more important way to reach out to new and existing clients and colleagues. ~ authorities and the various parties to the transaction. The FBI and a forensic accountant later determine that the funds were wired to an overseas account and will likely never be recovered. and other costs in defending against the lawsuit brought by the seller. Subject to the terms, conditions, limitations and exclusions of the ESB, the agent is entitled to indemnity for the stolen funds system regarding where settlement funds intended for the seller in a particular transaction are “One coverage provided pursuant to the ESB is Comto be sent. puter Systems coverage. This coverage provides a Unaware of the changes sub-limit for certain types of direct loss resulting from made by the the theft of property from your premises, or certain hacker, the agent unknowother locations (like your bank), due to computer fraud ingly wires the funds to by an unauthorized party. This coverage fills a potenthe wrong tial coverage gap by providing insurance to agents account, which is controlled for losses resulting directly from computer hacking or by the hacker. fraudulent wire transfers.” The funds are immediately withdrawn by the hacker. By the time The agent is later sued as well as for attorneys’ funds are identified as by the seller, who seeks fees and costs incurred missing and the scheme reimbursement for the in defending against the is revealed, the hacker missing settlement funds seller’s lawsuit. ~ and the funds have that he never received. The vanished. The agent agent ends up incurring immediately contacts the significant attorneys’ fees AGENCY INSIGHTS I VOL. 5, ISSUE 5, AUGUST 2014 PAGE 10 • • • • • • • • • • -- AGENCY INSIGHTS I VOL. 5, ISSUE 5, AUGUST 2014 PAGE 11 AGENCY Spotlight GRAND CANYON TITLE AGENCY COMPLETES BEST PRACTICE COMPLIANCE REVIEW ongratulations to Grand Canyon Title Agency Inc., a Phoenix-based firm with 120 employees and 18 offices located throughout Maricopa County, Ariz. Under the leadership of Stan Feffer, President and Chief Operating Officer of the agency, the firm successfully completed its first Best Practice compliance review earlier this year. The efforts to achieve this began back in 2012, when Stan aggressively moved to establish the agency as a leader in compliance and an easy choice for lenders to work with. This included adopting ALTA’s Title Insurance and Settlement Company Best Practices. In 2013, Stan engaged a Scottsdale-based informa- C tion technology and security consultancy with extensive banking and real estate experience to lead the effort. ALTA’s Best Practice No. 3 deals specifically with protecting consumers’ non-public personal information or NPI. Best Practice No. 3 includes requirements and procedures for physical security of computers, “clean desk” policies, risk management, disaster recovery, information security practices and methods for the encryption of private data. For instance, loan and closing documents that are emailed and contain NPI must be encrypted. Collectively, these practices are a means for settlement service providers to address the need for increased lender oversight and to ensure necessary safeguards to protect consumers. According to Stan, working with a technology and security firm with direct industry knowledge and extensive information security experience made the process clear and kept the mission on track. Under the ALTA Best Practice Program, settlement service providers perform a detailed review and assessment of their operations — typically using an experienced third-party expert. The resulting Best Practice Certification Package is then used to certify to consumers, mortgage originators and mortgage servicers that the assessment found the firm to be in compliance with the ALTA Best Practices in all material respects and represent that the firm will remain in material compliance for the next two years. In January of 2014, Grand Canyon successfully completed its first compliance review. Stan proudly presented the document to his business partners as evidence of their continued leadership in the Phoenix marketplace. Now, Grand Canyon staff confidently present copies of the Certification Package to lenders when they meet, assuring them of their continued compliance effort. Stan’s hope is that mortgage lenders and their peers will recognize Grand Canyon’s efforts and see the company as a logical choice to provide closing services and to help mitigate risk in this changing environment. ~ BEST PRACTICES BOOT CAMP OFFERS PRACTICAL TIPS AND TOOLS; PART II COMING IN OCTOBER M ay 28 was the launch of an educational webinar series titled “Best Practices Boot Camp” sponsored by LenderSecure™. 2014 has been aptly labeled the “Year of Implementation” for ALTA’s Best Practices, and forward-thinking agents are seeking educational resources to better understand the requirements and rationale, as well as viable cost-effective solutions to satisfy the new compliance standards of their underwriters, regulators and lenders. To address this need, the partners of LenderSecure developed a four-part webinar series that outlines the requirements for each of the seven pillars of Best Practices. Best Practices Boot Camp delivered a 60-minute webinar that outlined practical tips and tools to assist attendees with securing their data, documents and dollars. Nearly 800 settlement agents, attorneys, under- writer representatives, escrow agents, notaries and others allied with our industry registered for the event, and more than 75 percent attended! “We were confident that the content we developed was relevant and timely, but the overwhelming response to Boot Camp has more than exceeded our expectations,” said Chris Gulotta, CEO of Real Estate Data Shield. “The LenderSecure partners have traveled to New Orleans and San Antonio for conferences over the past few weeks, and we continue to hear positive feedback on the webinar.” “We were mindful in the design of the Boot Camp content to emphasize security practices and procedures, and refrain from delivering a commercial to attendees, as this will ensure success for the remaining three parts of the series,” said Dick Reass with RynohLive. With the remarkably positive response received from the first Are You Best Practices Compliant? installment in the Boot Camp webinar series, LenderSecure is optimistic that the next part will be just as popular. The LenderSecure partners look forward to continuing to help agents implement ALTA’s Best Practices in the most practical and efficient way possible. Best Practices Boot Camp Part II is tentatively scheduled for Oct. 22. To learn more about LenderSecure, visit lendersecure.com. ~ LenderSecure™ was formed in 2013 by the leaders in information security and escrow fund security to make available to real estate settlement service providers the most essential compliance tools in a one-stop marketplace. The solution-provider partners that comprise LenderSecure include only the best-in-class Best Practice-compliance service providers who have achieved Preferred Vendor status with the leading title insurance underwriters. AGENCY INSIGHTS I VOL. 5, ISSUE 5, AUGUST 2014
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