Hispanics & Video Games
Fewer Hispanic Consumers are Using Video Game Consoles
But Spending Slightly More Time
1Q14
# of Video Game Users 19,619
Hispanic P2+
1Q15
17,947
% Change
-1,672
Time Spent/ Monthly 9:09
Hispanic P2+ (Hrs:Min)
9:58
+5%
Source: Nielsen Total Audience Report 1Q15
Time Spent on Video Consoles Is Driven Primarily By
Millennials
% Change in Time Spent Monthly Using Video Game Console v. yag
Source: Nielsen Total Audience Report 1Q15
Total
HISPANIC
CH2-11
-6%
-5%
T12-17
6%
2%
A18-24
21%
45%
A25-34
14%
1%
A35-49
2%
13%
A50-64
30%
-5%
A65+
-11%
-42%