Heaven Medical Technology
Presenting:
BACKGROUND AND
PURPOSE
Patent Number & Title
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Patent No 1: 5863497
Title : Electrostatic Hand Sanitizer
Patent No 2: 7273515
Title : Electrostatic Air Conditioner System
Team Members:
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Wiratnoyo
Adrella
Eugenie
Dindson
Mohd Imran
Jun Kai
OBJECTIVES
Our company aims to become an internationally wellknown and recognized company that provides reliable
and professional health services to our clients at
affordable prices.
Extend the sales area into other parts of Asia with a
target of full coverage of Asia within 6 years.
To fulfill these goals, our company aims to recruit
talents who are able to bring the company to greater
heights by extensive R & D and quality control.
Electrostatic Hand Sanitizer
 Uses at least two electrostatic
emitters to dispense germicidal fluid
to substantially all the surfaces of a
user's hands when both hands are
placed in proximity to the
electrostatic emitters
Electrostatic Air-Conditional System
-germ-removing filter for sterilizing air to be supplied into a
sterile room that is used in e.g.manufacture of food
products, medical products, in particular a sterile room in a
hospital
-HEPA filter is incorporated within an air supply passage
extending to a sterile room, this filter is rendered
antimicrobial by uniformly mixing silver zeolite particles and
binder in the filter substrate
-HEPA filter to be incorporated within
an air supply passage extending to a sterile room, there are
used threadswoven with uniformly mixing silver zeolite
particles in synthetic resin fiber
Production Process
(1) Market Research and Analysis
 Know the average demand quantity
 Produce an appropriate supply quantity
 To be completed in 3 months ($S5,000 per
month)
Production Process
(2) Resource
Gathering
(3) Design and
prototype
 Work together with
Government
hospitals, labs,
research
development.
 Attract investments
 Hardware and
software testing
 Release final
prototype
 To be completed in 3
months ($S10,000
per month)
Production Process
(4) Mass Production
(5) Quality Assurance
 Manufactured
mechanically in factory
 Precision aided computers
will ensure the reliability
and quality
 Weekly maintenance of
machines to make sure
they are working
 Strict quality control
 Meet demanding (ISO
9002 standard)
Budget: $S5,000 per month
Marketing Strategy
Marketing Strategy – 4Ps
 Pricing
Package (Hand Sanitizers + Air-Con + Free
Installation ) $299/- Affordable
 Product
The unique and useful product
 Place
Direct VS Indirect Sales
 Promotion
Persuasion through advertising and personal
selling;
Marketing Strategy- Branding
 The basics of creating
a brand
 Service delivery
 Product quality
 Name of company,
product and service
 Brand values
 Advertising
Financial Plans
Revenues and Profits
 Corporate Sales (Hospitals, Clinics, Medical
Centres etc)
 Individual Sales (Directly from Showroom)
 Revenue projections will take into account
fluctuating economic conditions, potential new
entrants and threat of substitutes
 Profits = Sales revenue - costs
Financial Plans
Financial Resources
 Start-up funds from 6
shareholders
6 x $50,000 = $300,000
 Factory with simple office and
furnishing ($100,000)
 Purchase of Machinery ($50,000)
 Showroom ($50,000)
Financial Plans
Financial Resources
 Payment for the two patents (S$30,000)
 Advertising ($50,000)
 Backup Funds
+Research and development
+Expansion ($30,000)
Financial Plans
Financial Strategy
 Source of funds from new equity
provided by the 6 shareholders
 Mainly for production & marketing
 In future, funds will be used for
expanding factories/showrooms/R&D
 Yearly audit
 Expected profits by 1 year of
production
Organization and
Management
Organizational Structure
CEO
CO
R& Development
CO
Marketing
CO
Quality Control
CO
Finance
CO
Production
Chief Executive Officer (CEO):
Mr Wiratnoyo
 Overall leader of Heaven
 Job scope
- To co-ordinate all departments of the
company
- To take overall responsibility for strategic
direction of company
- To make the company functions smoothly
 Chief Officers will report to him and
update him on their respective
departments
Chief Officer of Research and
Development: Mr Dindson
 Job scope
- Be responsible for the R&D of the
products
- Conceived the product idea of GPRS
- Leads Heaven’s R&D centre for new
products development
 Specialize in Software and Hardware
development
Chief Officer of Marketing:
Miss Adrella
 Job scope
- supervising the marketing activities
- approaching the suppliers
- proposing marketing stratagem to extend our current
market
- deal with both customers and suppliers, and overlook
the production of goods at the supplier side
 Chosen for the position because of experience in
various business modules and creative thinking
Chief Officer of Quality Control: Mr.
Mohd Imran
 Job scope
- supervising the manufacture of our
products
- making sure that all products that leave
the factory will be up to standard
- be in charge of handling all complaints
from customers with respect to the
product
 Chosen because of high expectations in
her work
Chief Officer of Finance:
Mr Jun Kai
 Job scope
- lead the development of appropriate
financing strategies, financial projections
and business plan development
- assist in planning marketing strategies
- make sure that the accounts of the
company are accurate
 Chosen because he is responsible and
careful
Chief Officer of Production:
Miss Eugenie
 Job scope
- manage the production process
- make sure that the product is
produced without any mistakes
- take charge of the workers and
equipment in the factory
 With strong leadership qualities,
charisma and passion in his work
Human Resource Management
Strategy
 To recruit the best talents
 To provide with the employees with first class
benefits and welfare
 Provide the orientation and technical skill training
program
 Provide a proper award system to motivate our
employees working harder
 For evaluation, we will follow our performancebased evaluation system
Critical Risks and
Contingencies
Critical Risks and Contingencies
Competition
Suppliers
Consumer Demand
Gradual Decrease
Sudden Decrease
Inadequate Supply
Software Bugs
Critical Risks and Contingencies
 Machine Failure
 Faulty Products
 Exit Options
 Successful Product
 Unsuccessful / Market Saturated
Conclusion
 There may be uncertainty but
our extensive research and
risk assessment is
encouraging.
 Extensive marketing for high
penetration into market
 Reasonable price
 Excellent management
 All factors point to success!