GLOBAL AND REGIONAL
PERSPECTIVES: SOCIAL
MEDIA
Ronica Clark, Matt Fitzsimmons, DeAndre Fuller
Pers 2730 Wing Lee
SOCIAL MEDIA :
RONICA CLARK
 It is the social interaction among people in which they
create, share or exchange information, ideas, and
pictures/videos in virtual communities and networks.
 The most common are Twitter, Facebook and Instagram
FACEBOOK:
RONICA CLARK
 Studies show that Facebook accounted for 58.88 percent of
all social media site visits in September 2014.
 50.2% of California’s internet population are Facebook
users, and 54.2% of Georgia’s internet population are
Facebook users.
FACEBOOK COMPARISON:
RONICA CLARK
 56% of UK consumers use Facebook.
 In the UK, there’s an estimated 479 minutes per month being
used on Facebook by each user.
 In the US, the average daily time spent on Facebook is 21
minutes, which is 651 minutes per month.
 US figures showed that one out of three people in the US were
visiting Facebook every day.
TWITTER:
MATT FITZSIMMONS
 6 of the top ten fastest growing cities are from the US, with
New York City leading the way.
 Twitter is the new hottest social media trend with
Facebook, Instagram, MySpace, Linkedin, and Google+
trailing.
TWITTER COMPARISON:
MATT FITZSIMMONS
 Per Capita the UK ranks 4th in the world to the US 5th
 However 62% of the people in the US have and use
Twitter compared to only 8% in the UK.
 The UK is second highest in social media use per capita
with a whopping 57%.
WHAT IT MEANS: US VS. UK
MATT FITZSIMMONS
 The UK elder generation has taken to social media use much
more than that of the US.
 The use of social media however is very similar, and with
advertising and information, looks to be here to stay with both
countries.
 The true effects of the social media are global.
INSTAGRAM FACTS
DEANDRE FULLER
 Instagram launched in October of 2010.
 It was acquired by Facebook in 2012.
 Over 50% of the Instagram population is located outside
of the United States.
 It’s most commonly used of adults aging 18-29.
INSTAGRAM COMPARISON:
DEANDRE FULLER
 Nearly 3.5 million people in the US accessed Instagram at
least once per month in 2013.
 Around 340,000 Instagram users are from the UK.
 53.5% Instagram users are in the United States.
 4.0% Instagram users are in the United Kingdom.
CONCLUSION
 With all the variety of social media, there is no end in sight
to the social media craze.
 Expanding the depth of social media has its pitfalls, but
ultimately brings communication to a higher level around
the globe.
 Social Media is here to stay and grow and can help society.
REFERENCES
 http://holykaw.alltop.com/wp-content/uploads/2011/01/19620756media_httpbloghubspot_xcjhJ.jpg
 https://www.sysomos.com/docs/Inside-Twitter-BySysomos.pdf
 http://www.hitwise.co.uk/
 http://www.digitalstrategyconsulting.com/intelligence/2011/10/top_10_uk_
social_media_sites_f_1.php
 http://www.statista.com/study/24591/facebook-in-the-united-kingdom-ukstatista-dossier/
 http://wallblog.co.uk/2012/11/05/social-media-statistics-2012-fromfacebook-and-twitter-to-instagram-and-pinterest-infographic/