Hazel team – Senior Management
Objectives:
• Long-term vision
• Focus on core business
• Geographic scope
• Innovation – look for the
competitive advantage
•Adolescent/ „Teenager“
Table of contents
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Introduction
SWOT
New Strategy
Expenditures
Marketing
Introduction of the new product
Mission Statement
Q&A
“SWOT” Analysis of 2011
Strengths
Weaknesses
•Established for many years
•Many key sectors
•Global sales $ 140 billion
•Net sales in different regions
•Sapless sectors
•Unsatisfied customers
•Old-fashioned
•Product variety waerisome
Opportunities
Threats
•New logo, new image
•New potential target group
•More innovation
•Competitors
•Economic decline
•FSA’s can be imitated
New Strategy
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Focus on “teenagers”
5 key sectors
Asian market unviable, closing market activity
New logo
New innovative product / less old products
Bonus for sales reps when exceeding quota
Electronic Data Interchange (EDI)
Expenditures
R&D
10
Hair care
10
16
16
Colour cosmetics
Fragrances
16
16
16
Skin Care
Bath & Shower
products
Marketing
Marketing
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Make-up your friend in 500 stores
New advertising campaign
“Teen Vogue”
Investment R&D
“Hazel - New Product”
&
New R&D
Year 2
Year 1
Old R&D
0
10
20
Vogue
Introducing new product
Kommt heute nacht hier rein. Unser
neues Product sind „eye shadows“
So was in der
Art wird das
sein, benutze
viele begriffe
die die
schönheit,
glanz usw
beschreiben

Mission Statement
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Beauty products of high quality
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Adolescents using our products are beautiful
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Strong R&D, continuously improved products
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Relationship with costumer base, involvement of
consumer for innovating products
Q&A
Contact
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Dodds, Rachel
Senior Manager - Marketing
Email: [email protected]
or office number 105
Berger, Nick
Senior Manager - Strategy
Email: [email protected]
or office number 223